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Pitching the Local Media – Tips from the Pros

PR for Anyone

It is an absolute game changer for their real estate business in terms of credibility and visibility. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive.

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Growing Your Email List

PR for Anyone

I’ve worked with thousands of real estate agents and I still see on most websites a box that says “Sign up for my newsletter” or “Join my list” or “Subscribe.” Not many people want a newsletter about a real estate agent. Your list is yours and those people are all warm leads. That is why you want to grow your email list.

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Six Things PR Can Learn From “The Big Short”

ImPRessions - Crenshaw Communications

“The Big Short,” the brilliant and entertaining “economics lesson” on the real estate collapse that brought down the U.S. Dr. Michael Burry, (Christian Bale) whose hedge fund was nearly leveraged out of existence by shorting the housing market, actually read thousands of pages of mortgage documents.

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How To Use Google Apps to be More Productive and Awesome

Cision

So, what I’d like to share in this post is some useful features of the Google ecosystem that may make your job as a communications or marketing professional easier. How it can help communications and marketing professionals: Compared to many cloud storage apps, Drive offers a lot more storage for free. Google Voice. Google Docs.

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Business’s Best Path to Racial Justice

Mindful Marketing

Develop a strategic diversity and inclusion plan: Using feedback from internal and external stakeholders, draft a document that outlines the general strategies and specific tactics the organization should implement in order to achieve measurable outcomes for diversity and inclusion. Check out Mindful Marketing Ads and Vote your Mind!

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Why aren’t employers giving PR employees the benefits they want?

Communications Conversations

By now, the “war for talent” has been well-documented. Want to up your content marketing chops by going to Cleveland to hit Content Marketing World? Less real estate costs, potentially? I’d love to hear real, honest reasons about why more companies can’t do this. Not even close.

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Domain Expertise: 10 Ways to Build Your Team's Industry Know-How

PR 20/20

At a marketing agency, no day is like the day before. At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. So how do marketers learn the ins and outs of multiple industries? Welcome to agency life. Read some more.