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Pitching the Local Media – Tips from the Pros

PR for Anyone

It is an absolute game changer for their real estate business in terms of credibility and visibility. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive.

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Growing Your Email List

PR for Anyone

I’ve worked with thousands of real estate agents and I still see on most websites a box that says “Sign up for my newsletter” or “Join my list” or “Subscribe.” Not many people want a newsletter about a real estate agent. Your list is yours and those people are all warm leads. That is why you want to grow your email list.

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The Boldest PR Moves of 2018

ImPRessions - Crenshaw Communications

As one journalist cynically put it , WeWork is “a real estate business trying to look like a tech startup.” Worse, last week it became moot after a Miami Dolphins “discipline document” was leaked to the press. ” In that case, the meat ban was probably smart branding. Ambien is woke.

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Six Things PR Can Learn From “The Big Short”

ImPRessions - Crenshaw Communications

“The Big Short,” the brilliant and entertaining “economics lesson” on the real estate collapse that brought down the U.S. Dr. Michael Burry, (Christian Bale) whose hedge fund was nearly leveraged out of existence by shorting the housing market, actually read thousands of pages of mortgage documents.

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Why aren’t employers giving PR employees the benefits they want?

Communications Conversations

By now, the “war for talent” has been well-documented. Less real estate costs, potentially? I’d love to hear real, honest reasons about why more companies can’t do this. We’re facing a shortage of talent. Employees hold all the cards. Not even close. More satisfied and fulfilled employees?

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How To Use Google Apps to be More Productive and Awesome

Cision

Key features: Google Docs is a free, cloud-based suite of Office-like apps: Docs (documents, not to be confused with the overarching “Docs”), Sheets (spreadsheets), Slides (Powerpoint-esque), and Forms. Google Maps. How it can help communications and marketing professionals: People trust online reviews a lot.

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Business’s Best Path to Racial Justice

Mindful Marketing

Develop a strategic diversity and inclusion plan: Using feedback from internal and external stakeholders, draft a document that outlines the general strategies and specific tactics the organization should implement in order to achieve measurable outcomes for diversity and inclusion.