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The Top PR Tips and Tricks for Small Businesses

PR Fuel

Forming relationships with the people at your local radio, newspaper, and TV station can really help promote your business! Making connections with local bloggers in your community can also help potential customers learn more about your business through social media postings and word of mouth.

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Behind the Headlines with Phil Andrews

Cision

Advocacy for diversity and inclusion is an important tool to change this, as we begin to communicate this issue on a local and national level. To advance in the industry, individuals should also affiliate themselves with Public Relations Society of America which has local chapters around the country.

Local 120
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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 8 Splinternet: multiple internets The internet is fracturing along the lines of platforms and local regulation. The report cites Slack, Google Documents, Airtable and Help Scout as enabling technologies. #13

Report 81
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Flacked Off

Mark My Words

Flack has no documented origin but appears in circulation in the 1940s around the time that the press junket came into being. Publicists – usually ex-journos – inaugurated a practice, now routine, of luring the press to some confined locale where they would be offered celebrity audiences in exchange for flattering puff pieces.

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PR Contractors: How much should you be charging?

Remote PR Jobs

Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts. Stellar also sends invoices for payment only after an article appears or a TV or radio interview concludes.

Radio 100
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Finding and starting a new job during COVID: Stories from four recent hires

Communications Conversations

We also have easy access to a shared server, Google drives and other document-sharing tools. . Even with local interviews, you had to allow time travel time – so interviewing always took chunks of time out of your day. Doing everything via zoom made it easier to manage schedules. Were recruiters more responsive?

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On becoming a PRIA Fellow

Prakkypedia

Operating from a laptop on my dining table, eventually landing media gigs as a social media commentator including a weekly spot on ABC radio (for two years) and regular television appearances. When working as a media monitor in the Premier’s office, he strolled into the radio room and asked me what the Opposition Leader had just said on-air.

Radio 24