Critical Mention

MAY 10, 2019

Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. Document company social events and get behind-the-scenes photos. Get senior leadership involved in their thoughts on your industry. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 60

Marketing eBook Case Study Measurement 60

Doctor Spin

APRIL 17, 2023

The hotel’s Loss Prevention Team went above and beyond, sending the family a package containing not only the stuffed giraffe but also a binder documenting Joshie’s “extended vacation” with photos of him at the spa, making friends with other critters and even driving a golf cart on the beach. 2012, May 17). Portfolio/Penguin.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Ethical Voices

DECEMBER 18, 2023

It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. How long have we been writing press releases, calling somebody the leading provider of X. We’re pivoting clients to doing more social and thoughts leadership content.

Ethics 105

Ethics Data Training Agency 105

Stephen Waddington

DECEMBER 30, 2019

Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait.

Government 103

Government Education Print Ethics 103

Karen Freberg

MAY 19, 2017

So, I wanted to write about the lessons I have learned from my time in South Africa and how this one experience has helped shape who I am today as a professor. I went to local restaurants and toured the attractions. I tried out the local dishes and really explored foods I never had before. Did I get this?

Local 40

Local Fashion Travel Transportation 40

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. *By a first-time (self-publishing) author.

Writing 83

Writing Google Blogging Exercises 83

Remote PR Jobs

SEPTEMBER 25, 2023

Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts. Without wire distribution, Johnson charges $500 to write the release and send it to his own proprietary media contacts.

Radio 100

Radio Print Television Local 100

The Hoffman Agency

MARCH 11, 2020

More profoundly, the interpersonal nature of Chinese media relations requires a different skillset from PR professionals beyond writing effective stories on paper: How to coordinate a 100-people media event? At work, I used WeChat to hold conference calls with clients, followed up with reporters and passed a few documents back and forth.

Pitching 36

Pitching Transportation Conference Report 36

Sword and the Script

JUNE 16, 2020

I couldn’t imagine a vice president of marketing at any of the local tech companies could get behind that idea. Cohesive, compelling brand narrative that makes an emotional connection and all the tactics that flow from it such as thought leadership, website, and social.” Writing compelling information with a visceral connection.”

Storytelling 131

Storytelling Communications Survey Case Study 131

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. I think our industry needs to be as diverse as possible, great writing and creativity can come from anywhere.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

ZudePR

MAY 31, 2015

“When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. For me, as a local government employee, there are clear political boundaries. “Writing makes me aware. Start a blog because you love to write.

Communications 81

Communications How To Blogging Content Marketing 81

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Conversations

APRIL 21, 2016

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. Communication contractions and disengagement.

Employee 40

Employee Internal International Corporate 40

Stephen Waddington

DECEMBER 15, 2021

Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. It’s also an issue of writing style. Misinformation: The internet is a sewer The Edelman Trust Barometer 2021 reports an epidemic of misinformation and widespread mistrust.

Publicity 128

Publicity Government Guidelines Facebook 128