Rock the Status Quo
AUGUST 11, 2014
.” In it, Woodall shares a few details from the recently-released 2014 BusinessWire Media Survey that are worth noting, mainly because so few online newsrooms actually include many of the items mentioned. Digital PR' Comments I expanded on this a bit more on LinkedIn –. by CarrieMorgan.
Norton's Notes
OCTOBER 13, 2014
Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. Let’s take a closer look at these trends.
Garrett Public Relations
MARCH 14, 2021
As businesses strive to stand out in a noisy digital environment, they’re turning to PR to help achieve those goals. Why is PR seeing a spike in popularity? The rising need to gain competitive advantage is driving the public relations market,” says a survey published by […].
PRSay
MAY 22, 2020
Every year, Muck Rack sends out our State of Journalism survey, when we get the chance to ask journalists of all beats and backgrounds how, when and where they want to be communicated with by PR professionals. The State of Journalism is part of our larger mission to help build stronger relationships between PR and journalists.
5W PR
MARCH 19, 2020
However, the use of these techniques is the same – measuring the effectiveness of a PR campaign. Surveys and Focus Groups. One of the main ways that most companies tend to monitor public opinion is via surveys or focus groups. Measuring Social Media Impact.
Landis PR
APRIL 29, 2024
Relatively few major players on the media field: Finland’s news media environment features a strong regional press, a strong Public Service Broadcasting (Yle), one widely read national daily ( Helsingin Sanomat ), and two popular evening tabloids ( Ilta-Sanomat and Iltalehti ), both reaching over half of the adult population.
Landis PR
JANUARY 30, 2024
That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media. For example, we know we’re doing it right when we hear people say, Oh, yes, I’ve heard of you.
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