The Proactive Report

MARCH 16, 2016

It was rated the most effective and one of the easiest digital PR & marketing tactics in the recent Ascend2 Survey. The survey tapped into 275 marketers ( 66% in the BtoB field) for insights on their goals, strategies tactics and challenges with digital marketing. Email wins yet again. Social Media.

Digital PR 100

Digital PR Marketing Survey Training 100

Buzzstream

DECEMBER 15, 2021

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns.

Digital PR 83

Digital PR Data Survey Construction 83

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

The Proactive Report

OCTOBER 30, 2023

In the past it has taken hours of grinding hard work, combing through surveys, interviews, research, and news material to come up with a guesstimate of what this audience cares about. And in the current climate, it’s vital to keep your finger on the pulse of your digital PR and marketing campaigns.

Trends 182

Trends Marketing Wikipedia Reddit 182

Buzzstream

AUGUST 12, 2020

2020 Cision State of the Media Survey Journalist Respondent. As PR professionals in 2020, we end up wearing many hats – hey, no one said it was easy though. . The post Make These 4 Edits To Your Digital PR Outreach appeared first on BuzzStream.

Digital PR 62

Digital PR Pitching Interviews Writing 62

The Proactive Report

MAY 1, 2017

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. Katie Paine got the same result in an informal survey of attendees at the 2017 PRSA Northeast District Conference, PRXNE.

Measurement 133

Measurement Analytics Survey Google 133

Beyond PR

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. A strong reason for PR pros to start concentrating more on SEO. The Digital and PR Evolution. Google Fred Update.

Google 64

Google Digital PR Mobile SEO 64

The Proactive Report

DECEMBER 9, 2022

It has just taken hours of grinding hard work, combing through surveys, interviews, research, and news material to come up with a best-guesstimate of what this audience cares about. It’s been done for years. Knowing as much as you can about your audience has always been the key to success.

Analytics 246

Analytics YouTube Analysis Data 246

Rock the Status Quo

AUGUST 11, 2014

” In it, Woodall shares a few details from the recently-released 2014 BusinessWire Media Survey that are worth noting, mainly because so few online newsrooms actually include many of the items mentioned. Digital PR' Comments I expanded on this a bit more on LinkedIn –. by CarrieMorgan.

How To 242

How To Survey Resources Social Media 242

The Proactive Report

APRIL 6, 2021

The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over.

Leadership 147

Leadership Engineering Enterprise Social Media 147

5W PR

APRIL 18, 2022

Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines. While some form of word-of-mouth marketing has always been around, in the last couple of decades, thanks to the rise of various tools, technologies, and platforms, it’s become a lot more sophisticated.

Strategy 88

Strategy Marketing Reputation Survey 88

Norton's Notes

OCTOBER 13, 2014

Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. Let’s take a closer look at these trends. In-House as the Future.

Digital PR 45

Digital PR Trends Training Media Training 45

The Proactive Report

APRIL 7, 2022

. If you thought we’d reached a point where all businesses were up to speed digitally, think again. According to a CMO survey, digital marketing spending has reached 58 percent of marketing budgets, reflecting 15.8 Please take this short 2 minute survey of digital skills. percent growth over the last year.

Survey 147

Survey LinkedIn Engineering Web 147

Garrett Public Relations

MARCH 14, 2021

As businesses strive to stand out in a noisy digital environment, they’re turning to PR to help achieve those goals. Why is PR seeing a spike in popularity? The rising need to gain competitive advantage is driving the public relations market,” says a survey published by […].

Survey 176

Survey Publicity Marketing Small Business 176

5W PR

MARCH 19, 2020

However, the use of these techniques is the same – measuring the effectiveness of a PR campaign. Surveys and Focus Groups. One of the main ways that most companies tend to monitor public opinion is via surveys or focus groups. Measuring Social Media Impact.

Publicity 97

Publicity Survey Measurement Groups 97

PRSay

MAY 22, 2020

Every year, Muck Rack sends out our State of Journalism survey, when we get the chance to ask journalists of all beats and backgrounds how, when and where they want to be communicated with by PR professionals. The State of Journalism is part of our larger mission to help build stronger relationships between PR and journalists.

Pitching 174

Pitching Journalism Survey Report 174

The Proactive Report

APRIL 17, 2017

But as fast as brands invent new ways to appeal to the digital customer, it seems that they’re not in tune with what their customers truly want. A new study by the IBM Institute for Business Value (IBV) reveals that 70 percent of the 6000 people they surveyed find brands’ digital efforts disappointing.

Brand 133

Brand Branding Digital PR Consumer 133

The Proactive Report

OCTOBER 13, 2015

But due to budget constraints companies are not investing in digital skills training. Source: VMWare survey ). The survey shows that digital skills are essential for growth and success in business today. What digital skills are essential to the success of your business in the next two years? Follow me on Twitter.

Company 100

Company Training Survey Employee 100

The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. These six Digital PR and marketing trends can help you thrive in 2023. Download the full PDF version of the infographic here .

Digital PR 264

Digital PR Marketing Infographics Video 264

The Proactive Report

JULY 23, 2017

DemandGen Report – 2016 Content Preferences Survey ). Get the Digital PR Tips News letter. The post 5 Ways to Improve Your Content Strategy appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. IMPROVE YOUR CONTENT STRATEGY. Your customers are reading this information online.

Strategy 149

Strategy SEO B2C Engineering 149

Buzzstream

NOVEMBER 9, 2020

According to 88% of survey participants, the length of the subject lines were good to excellent. Once again, 62% of our survey respondents shared that the AI-produced text – this time, email pitches – were better than the last they received or wrote themselves. . So, what made our AI-produced subject lines valuable? .

Writing 62

Writing Pitching Survey Digital PR 62

The Proactive Report

MARCH 21, 2017

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. Get the Digital PR Tips newsletter in your inbox each week.

Reputation 140

Reputation Crisis Social Media Google 140

Landis PR

JANUARY 30, 2024

That example is less quantifiable, but brand recognition also can be measured through polling and surveys. For example, we know we’re doing it right when we hear people say, Oh, yes, I’ve heard of you. Other ways to measure brand recognition is through share of voice in media or on social media.

Leadership 105

Leadership SEO Measurement Reputation 105

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Leverage keyword research. If so, I challenge you to stick with me.

Survey 90

Survey How To Reddit Pitching 90

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

The Proactive Report

MAY 12, 2016

Especially when you’re talking about marketing and digital PR. According to a Digiday and Chute survey, visual content can be up to 10X more effective than plain text. That same survey revealed that about one-third of marketing budgets are now being spent on visual marketing, which is up from about 25% in 2014.

Real Estate 100

Real Estate Brand Branding Survey 100

Buzzstream

FEBRUARY 25, 2020

In the current climate of link building and digital PR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data. . At AGY47, we have recently concluded that surveys aren’t for us. When you consider the time and cost of conducting a survey, it’s not worth the investment in most cases.

Data 115

Data Google Trends Survey 115

5W PR

AUGUST 10, 2020

Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers. Industries in this area have an excellent opportunity to expand their market but need to work hard in establishing digital trust between them and their customers.

Consumer 97

Consumer Meeting Mobile Study 97

5W PR

JANUARY 17, 2020

Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand. Measuring your Website Traffic –It’s important to take a look at your website traffic before, during, and after PR.

Measurement 78

Measurement Publicity Television Analytics 78

Buzzstream

JUNE 15, 2020

50% of surveyed entrepreneurs implemented digital PR practices in their business. Over half of entrepreneurs reported handling their business’s digital PR efforts. . 68% of entrepreneurs planned to increase spending on digital PR over the next five years. Implementing Digital PR.

Digital PR 62

Digital PR Survey SEO Employee 62

The Proactive Report

JULY 7, 2015

20 years ago I was teaching PR students about the importance of doing an environmental scan. Environmental scanning is a process that systematically surveys and interprets relevant data to identify external opportunities and threats. Get the Digital PR Tips newsletter. But the notion of a liquid strategy is not new.

Strategy 100

Strategy Data Technology Survey 100

The Proactive Report

MARCH 30, 2018

Enterprise marketers plan to ramp up their spending on analytics technology a stunning 83% over the next three years, according to the latest CMO Survey out of Duke University. Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing.

Measurement 113

Measurement Analytics Mobile Enterprise 113

The Proactive Report

MAY 3, 2015

Sendible scores highest, according to the opinions of our survey respondents, and supports a wide range of networks, including Twitter, Facebook, LinkedIn, Google+, and more.” Follow me on Twitter for Daily Digital PR tips. The tool I recommend for finding and engaging with your tribe is Sendible.

Tools 100

Tools LinkedIn Google Twitter 100

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. However, there are some interesting indications.

Digital PR 60

Digital PR Training Report Social Media 60

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Project management is everywhere.

Software 151

Software How To SEO System 151

Prohibition

DECEMBER 13, 2022

Digital PR is a broad landscape, especially when it comes to campaigns. If you are still getting to grips with digital PR campaigns, it can be hard to know which type is best to bring your campaign to life and help you to reach your target audience. Reactive digital PR. Proactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62