Lauri Pehar Borsh

MARCH 4, 2024

The Annual B2B Thought Leadership Impact Report, Edelman and LinkedIn’s latest collaboration, reveals insights into B2B marketing. The study examines the impact of thought leadership on B2B decision-makers and C-suite executives, providing valuable guidance for organizations operating in this field.

B2B 78

B2B Leadership Report Digital PR 78

Deirdre Breakenridge

NOVEMBER 13, 2017

However, when you think about it, it’s not that the press release is dead, but rather it has been reinvented to reflect the shift towards digital PR. Today’s generation of PR professionals are more visual, they prefer graphics and images to help understand a message. Online Reputation Management. Conclusion.

Trends 0

Trends Storytelling Creativity Reputation 0

Rock the Status Quo

JUNE 30, 2015

LinkedIn is perfect for this. Here’s a snapshot of my recent posts on LinkedIn and how they’ve boosted reach. Should I do original posts on LinkedIn, or syndicate my blog content? Because SEO constantly changes, and I want to build high rankings for my website, not LinkedIn. It takes experience.

LinkedIn 100

LinkedIn Brand Branding SEO 100

Buzzstream

NOVEMBER 10, 2020

There is no excuse for getting a journalist’s name wrong and taking a few extra minutes to double-check it, against their email address, author bio, LinkedIn or Twitter profile, is essential. . Always ensure you use a reputable source that is as unbiased as possible.

Pitching 164

Pitching Writing Digital PR How To 164

Rock the Status Quo

MARCH 19, 2015

Without total clarity around these questions, how can you possibly develop the kind of messaging, awareness and reputation that sticks? The first chapter is about Digital PR – what it is, and how it applies to building online visibility using organic (unpaid) tactics. It’s caring about reputation and giving value.

Reputation 100

Reputation Brand Branding YouTube 100

Buzzstream

JANUARY 5, 2024

Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. Contact Out – This tool leans on LinkedIn for contact information and has newer AI integration to help find emails. Contact Out also has a browser extension.

How To 83

How To LinkedIn Tools Google 83

The Proactive Report

JANUARY 2, 2017

Do they have a LinkedIn account. Pitch your stories to media outlets and reporters that have a reputation for excellent news reporting. Get the Digital PR Tips newsletter. Check the byline/author: Invest a few moment of your time checking out the author. If you use MuckRack are they listed there? Follow me on Twitter.

Government 214

Government Digital PR Report LinkedIn 214

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

The Proactive Report

MAY 27, 2018

Both agency and client-side PR pros point to. Brand Reputation (60%). Connect on LinkedIn. The post Big Changes Ahead in the PR Industry appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. The forecast for headcount increase is just 11%. What’s Driving the Growth?

Industry 113

Industry Measurement SEO Corporate 113

The Proactive Report

MAY 27, 2018

Both agency and client-side PR pros point to. Brand Reputation (60%). Connect on LinkedIn. The post Big Changes Ahead for the PR Industry appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. The forecast for headcount increase is just 11%. What’s Driving the Growth?

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

Both agency and client-side PR pros point to. Brand Reputation (60%). Connect on LinkedIn. The post The Scale of Change in the PR Industry appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. The forecast for headcount increase is just 11%. What’s Driving the Growth?

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

FEBRUARY 24, 2017

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. Used correctly, Twitter can have a huge impact on customer service, perception and reputation. Get Digital PR Tips in your inbox every Monday morning. Each year new networks pop up and some go away.

Twitter 235

Twitter Customer Service Web Facebook 235

Lauri Pehar Borsh

APRIL 30, 2014

So, rather than looking at using your posts in social media networks as just another overt sales pitch method, try deploying a personal “broadcasting” campaign to encourage the people in your networks (LinkedIn, Twitter, Google+ and so forth) to look forward to hearing from you. That will only add to your new business development process.

Social Media 83

Social Media Pitching Media LinkedIn 83

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Waxing UnLyrical

JANUARY 27, 2016

Wouldn’t it be incredible if every PR pro stopped just once a year to listen, and created some kind of trust and reputation audit? It would have an amazing impact on the quality of our thinking and our digital strategies. I think I’d start with a review of messaging on ALL digital assets, looking for consistency and clarity.

Customer Service 40

Customer Service Reputation Energy SEO 40

Lauri Pehar Borsh

APRIL 30, 2014

So, rather than looking at using your posts in social media networks as just another overt sales pitch method, try deploying a personal “broadcasting” campaign to encourage the people in your networks (LinkedIn, Twitter, Google+ and so forth) to look forward to hearing from you. That will only add to your new business development process.

Social Media 60

Social Media Pitching Media LinkedIn 60

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. Back in the pre-digital era before we could track the most intricate of details of PR, that reputation was probably fair.

Measurement 49

Measurement Analytics Google Agency 49

Landis PR

DECEMBER 4, 2023

Here’s what that report revealed: 70% of customers expect AI to play a greater role in brand interactions over the next five years 60% of marketers are concerned that AI could impact the integrity of their brand(s) 66% of customers say AI-generated content doesn’t hold the same value as human stories Only 28% of customers find content generated and/or (..)

Marketing 59

Marketing Content Marketing Storytelling B2B 59

PR Conversations

JUNE 3, 2016

Which real, historical or fictional person or brand would you like to give a reputation makeover? I don’t care for much of their music but they all share a reputation that seems fuelled by mean-spiritness. What is your PR motto? I should stop drinking the stuff when I know about their dodgy practices in South America. .

Government 40

Government Social Media Local Corporate 40

Lauri Pehar Borsh

AUGUST 12, 2015

Interact and post thoughtful content on Twitter, Linkedin, and Facebook. Give your company a dazzling personality and do not cut corners, hire professionals and the best of the best to transform your vision to reality. Build a social media following.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

Interact and post thoughtful content on Twitter, Linkedin, and Facebook. Give your company a dazzling personality and do not cut corners, hire professionals and the best of the best to transform your vision to reality. Build a social media following.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

ZudePR

MAY 31, 2015

“The real lightbulb moment for me was seeing the audience I was starting to build on Twitter and LinkedIn start to share out the content I was creating on my blog and on various publications. I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). Like many of us who work in digital marketing, social media is the #1 distraction.

Writing 114

Writing Social Media SEO Blogging 114