The Wildfire way of measurement in PR
Wildfire
AUGUST 1, 2018
So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. Measurement by output — pretty useless for the most part. Tom Fishburne (@tomfishburne) August 5, 2018.
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