Remove Advertising Remove Digital PR Remove Examples Remove Viral
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How to Leverage Emotions to Boost Digital PR

Cision

Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. Here is a list of four unique tips that will help you leverage emotions to boost your digital PR. However, not all of them may be the key to boost your digital PR. Humanize Your Brand.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 259
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7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

And there are specific situations when it’s particularly important for PR and marketing functions to team up. The right advertising generates reach and frequency of message to inform specific audiences. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64
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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. Here are some examples of how influencer marketing was leveraged by some leading brands: 1. The campaign went viral and was promoted by everyone and their brother, including Mark Zuckerberg!

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Social media network broadcasting: No sales pitch please!

Lauri Pehar Borsh

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes. Great content can turn your efforts into real-world results.

article thumbnail

Social media network broadcasting: No sales pitch please!

Lauri Pehar Borsh

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes. Great content can turn your efforts into real-world results.