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Reputation Management and Digital PR

The Proactive Report

The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation. The difference between PR and Marketing. A well-executed PR campaign makes the job of marketing and sales that much easier. What is your background?

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Part II: PR Education & Learning – A Recap of the October #PRStudChat Twitter Discussion

Deirdre Breakenridge

What are your recommendations for improving PR education? . There were a lot of different answers and great suggestions, but one theme strongly stood out: the need to make PR education more applicable to the industry, which I wholeheartedly agree. The more you get involved, the higher is your ROI on education.

Education 150
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Reflexivity Memo on PR practice from craft skills to education. A case of ‘plus ça change, plus c’est la même chose’.

PR Conversations

Do you have a view of why so many PR practitioners focus on craft skills and are reluctant to educate themselves despite many decades of body of knowledge creation? Are practitioners themselves to blame for this, or does the blame lie more with the research and education establishments? Opportunity or opportunism?

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Using Digital PR to Top up Your Sales Funnel

The Proactive Report

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Data mining/analysis of content and conversations for sentiment, gaps, education needs, questions and intent statements. Publish thought leadership content. Developing a brand story.

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Using Digital PR to Top up Your Sales Funnel

The Proactive Report

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Data mining/analysis of content and conversations for sentiment, gaps, education needs, questions and intent statements. Publish thought leadership content. Developing a brand story.

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Using Digital PR to Top up Your Sales Funnel

The Proactive Report

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Data mining/analysis of content and conversations for sentiment, gaps, education needs, questions and intent statements. Publish thought leadership content. Developing a brand story.

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Unlocking Revenue Potential With The Power Of PR

Landis PR

More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative. There’s a need for education when discussing how PR can drive revenue. With calls for recession waxing and waning, PR strategies like thought leadership become more and more important.