Melissa Agnes

JUNE 4, 2014

An amber alert was issued at 7pm and the picture of the abductor, taken from the hospital’s security footage, was plastered all of local media and social media. This, ladies and gentlemen, is a great example of the power of social media in emergency and crisis situations. Photo credit: cbc.ca.

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

Onclusive

AUGUST 3, 2020

The ancient Japanese martial art of Aikido focuses on using an opponent’s own energy against them. But out of the corner of their eye they are keeping a close watch on their competitors — which media they are appearing in, how they are being mentioned, and how quickly their stories are spreading on social media.

Media 397

Media Pinterest Measurement Trends 397

Communications Conversations

MARCH 12, 2018

There’s been an awful lot of hand-wringing about Facebook lately. Edison Research released a report last week claiming Facebook usage was down–for the first time ever–from 67% to 62%. What’s more, Facebook usage among the coveted 12-34 segment was down from 79% in 2017 to 67% in 2018. The result?

Facebook 68

Facebook Instagram LinkedIn Energy 68

Waxing UnLyrical

APRIL 30, 2013

I am a social media advocate. I love the collaborative energy, thoughts and community. But I hate the ugly side of social media sharing; especially when kids are involved. ” Susan’s friend then shared it to her personal Facebook page with the privacy setting “friends only.”

Social Media 111

Social Media Reddit Media Facebook 111

Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Don’t just jump right into social media without having a consistent plan in mind for how you will use it.

Social Media 40

Social Media Insurance Insurance Healthcare 40

Communications Conversations

APRIL 18, 2019

What’s Castle Danger doing with their social media? Surely, their social media strategy must be rock-solid to drum up that kind of support! And, to a good extent, Castle Danger does do a nice job with its social channels. And keep fans apprised of new beers via Insta, Twitter and Facebook.

Social Media 76

Social Media Instagram Media Marketing 76

Marketwired

JUNE 2, 2016

Deirdre Breakenridge talks PR and the importance of a solid influencer strategy with Kim Blanchette, Vice President, Public Affairs, Alberta Energy Regulator and President of CPRS. Deirdre Breakenridge talks with Ketchum’s Stephen Waddington, Partner and Chief Engagement Officer, about the future of relationship building in PR.

Video 100

Video Facebook Public Affairs Energy 100

Waxing UnLyrical

NOVEMBER 30, 2012

Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message? If social media and blogs in the U.S

Social Media 111

Social Media Communications Healthcare Insurance 111

Bianchi Biz Blog

SEPTEMBER 23, 2021

The following EV social media influencers can help you gain insight and a broader perspective on the ever-changing mobility sector. Munro is widely sought and quoted by major business and automotive media on EVs and other automotive technologies. Facebook: [link]. Facebook: [link]. Facebook: [link].

YouTube 63

YouTube Automotive Energy Mobile 63

Cision

AUGUST 26, 2016

Harsch is a seasoned journalist who has specialized in agriculture, energy, environmental issues and politics for nearly half a century. While I keep track of agricultural issues, my primary focus now is on energy, climate change, bioenergy, rural energy, and renewable energy including biofuels, wind, solar, hydro, marine, and nuclear.

Pitching 120

Pitching Agriculture Report Energy 120

Waxing UnLyrical

FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. Build an Active Facebook Wall.

B2B 92

B2B Community Facebook How To 92

Cision

OCTOBER 7, 2016

If possible, always good to include relevant promotional dates, where a talent is based, and commanding national tape is very helpful – stuff that shows personality, fun, energy. Do you use social media like Twitter or Facebook to gather leads and story ideas? Can you be pitched via these channels?

Pitching 275

Pitching Television Energy Social Media 275

Contently - Strategy

MARCH 2, 2023

But there’s another short-form video format taking social media by storm: Social Reels. Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. Music gives a Reel its energy. Use humor in your Reels (thanks, Taco Bell!)

Brand 92

Brand Branding Instagram Video 92

Solo PR Pro

MAY 17, 2022

Daria suggested to one of the people she’d been temping for that his company engage her to write a newsletter covering agriculture, trade, and energy issues on Capitol Hill. Thoughts on social media and the future. In fact, Steigman Communications has never had a Facebook page. From temp to small business owner.

Meeting 98

Meeting Agriculture Energy Travel 98

Waxing UnLyrical

DECEMBER 6, 2013

So I figured I’d just share some of what I experienced the last several months… consider them reflections on a social media hiatus from a business point of view. If you’re concerned about your “standing” or social scores (cough, Klout, cough) in social media, then you have a panic attack.

Social Media 97

Social Media Media Community Twitter 97

Communications Conversations

FEBRUARY 20, 2018

Chanel’s only been with Sleep Number for a year-and-a-half, but in that time she’s emerged as a true star for the social media team. I’m Chanel Schmidt, Sleep Number setting 35, and I’m a social media + influencer specialist at Sleep Number. We also added Facebook Live videos into the mix wherever possible.

Social Media 76

Social Media Media Video Trends 76

Communications Conversations

APRIL 21, 2015

And, they were ALL OVER social media after the Bullseye’s web site crashed after its launch of the new #LillyForTarget line. Frustrated and angry customers taking to social media. Sure, they’re having to deal with a few issues via PR/social media channels. Target was in the news over the weekend.

Social Media 60

Social Media Product Launch Instagram Media 60

Deirdre Breakenridge

MAY 24, 2016

” You should select a show theme that you love in order to commit the time and energy necessary to make your podcast a long-term success. Before I decided to dive into podcasting, I spoke with several podcasters to find out how they readied their content for primetime and also formed an alliance with the Social Network Station.

Energy 190

Energy Mobile Community Measurement 190

Communications Conversations

DECEMBER 2, 2021

And, given the changes in: consumer behaviors, platforms and content, social media marketers would be wise to take this chance to truly evaluate their strategies and approaches. Over the last few years, I’ve noticed many brands have put a lot more time, energy and resources into generating sales (B2C) or leads (B2B).

Strategy 106

Strategy B2C B2B Resources 106

Waxing UnLyrical

JULY 24, 2013

and will be particularly interesting to you if you work at the intersection of health care and social media. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. If social media and blogs in the U.S

Social Media 76

Social Media Communications Healthcare Insurance 76

Communications Conversations

APRIL 27, 2021

But, something else took its toll on me, too–I started interacting less on social media. Like many others, I scoured social on a minute-by-minute basis for the the most recent info on COVID rates and symptoms. It was really the heyday of social media–and it was a blast. At first, it was the pandemic.

Energy 78

Energy Meeting Social Media Facebook 78

Communications Conversations

JANUARY 23, 2020

Your time and energy is better spent elsewhere. I typically cite three big reasons for rejecting the notion that we need a “hash tag strategy”: 1 – It’s not how people use social media. It’s just not the way people use social media channels. .” Not really. Not in 2020.

Strategy 132

Strategy Sports Instagram Conference 132

Polaris

DECEMBER 18, 2014

New social media platforms will launch while existing platforms evolve and change—likely in a way that’s disadvantageous to marketers unless they invest in paid media. The lines between public relations, social media, content marketing—and every other marketing discipline—will continue to blur. Social Media'

Trends 135

Trends Marketing Pinterest Social Media 135

Deirdre Breakenridge

FEBRUARY 12, 2015

You’re the founder of a rapidly growing small agency with a respectable, but still emerging web-based presence across standard social media platforms. The Unlock to Share Plugin is a simple plugin that “unlocks” additional content for your visitors after they share it across Facebook, Twitter, or Google+. 2) Instagram.

Tools 150

Tools Agency Instagram Groups 150

Waxing UnLyrical

APRIL 9, 2020

While I didn’t intend for it to be an inadvertent lesson in “how to do a virtual event,” a Facebook Live Q&A I hosted a couple of weeks ago was, apparently, just that. I manage a few different Facebook groups, one of which is a completely free + no catch Social PR community: The Social PR Posse.

How To 133

How To Facebook Energy Training 133

Communications Conversations

SEPTEMBER 10, 2020

Little known fact: You led social media management for the Business Journal during your time there. It gave me valuable experience with daily posting and scheduling on Twitter, Facebook and LinkedIn. I was drawn to the culture and energy here. How did that prepare you for your first job in PR with Life Time?

Radio 167

Radio Journalism Interviews Energy 167

Scott Public Relations

AUGUST 16, 2019

The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare. Weather events are increasing in severity, and average temperatures and weather conditions are causing additional problems for energy grids. It’s not just hurricanes presenting problems.

Healthcare 40

Healthcare Insurance Insurance Energy 40

Scott Public Relations

AUGUST 16, 2019

The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare. Weather events are increasing in severity, and average temperatures and weather conditions are causing additional problems for energy grids. It’s not just hurricanes presenting problems.

Healthcare 40

Healthcare Insurance Insurance Energy 40

Scott Public Relations

MARCH 4, 2020

Switching from oil and gas to renewable forms of green energy that reduce pollutants in the air will help alleviate respiratory illnesses. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. COVID-19 is an accelerator on practice and a disruptive force on content and media.

Crisis 151

Crisis Government Energy Community 151

Tough Sledding

JANUARY 18, 2016

If so, you probably don’t belong on Facebook. Almost nothing offends me, but even MY patience with the social network is wearing thin. Nevertheless, I’ve remained a committed Facebook user since August 2005, taking the good with the bad. I don’t fight or argue on Facebook. Why waste energy? Are you easily offended?

Facebook 28

Facebook Policies Energy Social Media 28

Scott Public Relations

DECEMBER 19, 2019

Switching from oil and gas to renewable forms of green energy that reduce pollutants in the air will help alleviate respiratory illnesses. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Stephen Waddington

MAY 20, 2019

He’s subsequently gone on to found and lead Brilliant Noise, a marketing agency that works for brands including adidas, Diageo, EDF Energy, Jaguar Land Rover, Tata Communications and Universal Pictures. My blog and participation in social media communities help attract talent and work. There’s been homework along the way.

Web 68

Web Energy Reputation Community 68

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

Onclusive

MAY 31, 2017

My first job in social media sparked a passion for data. At the time, I worked at a boutique social media agency where my job was to monitor online engagement for our clients. When I decided to report on the week-over-week change of Twitter followers and Facebook likes, I saw my manager perk up.

Data 150

Data Resources Engineering Film 150

Rock the Status Quo

MARCH 2, 2015

Last year’s incredible dwindle in Facebook reach, their purchase of Instagram, looming Twitter changes to wrap in more advertising – oh, and did we mention the Pinterest changes? – all signify one thing: while social media is still valuable, it’s more important than ever to focus on strategy first, tools second.

Google 100

Google Pinterest Media Social Media 100

Waxing UnLyrical

MARCH 6, 2015

really don’t care about using social media. PR pros using social media… not. If you believe – as I do – that PR is a strategic business function, then you owe it to yourself to work with those who understand this, and spend the time and energy in at least trying to keep up.

Social Media 40

Social Media Media Measurement Survey 40