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PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

The PR method of third party endorsement often carries more credibility than a company who endorses itself with paid ads In fact, according to a recent Nielsen study about what sources people trust most, the first three were recommendations from people they know, online recommendations, and editorial content, such as newspapers.

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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself. After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology. Building a solo business.

Meeting 97
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Behind the Headlines With Stuart Pfeifer

Cision

But the newspaper climate has changed. where I could learn from Mike Sitrick, the guy who wrote the book on strategic and crisis PR, I jumped at it. I’m confident that the skills I developed in more than two decades as a newspaper reporter will serve our clients well. What role do you think storytelling plays in PR?

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9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

Does your company have a stake in the current opioid crisis? Authentic Storytelling Project. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies. Better Writing Blogs. Smart Blogger.

Blogging 170
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Behind the Headlines with Catriona Pollard

Cision

Storytelling by recognized, influential people is where PR is heading. What role do you see social media play in reputation and crisis management today? It’s important to start implementing a social media strategy to build your business’ profile and reputation before a crisis hits. What role does social media play in your job?

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Behind the Headlines With Brandon Puttbrese

Cision

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I thought to myself: “Everything we do is storytelling!” What role does social media play in reputation and crisis management today?

Crisis 0
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International Conference Preview: Frank X. Shaw Talks Diversity, Disruption and 10 Years at Microsoft

PRSay

I worked for my school newspaper, and when I joined the Marines I was a public affairs officer. We ran a base newspaper. How has Microsoft adjusted its crisis approach to accommodate new privacy and user data issues, especially in the wake of the Cambridge Analytica/Facebook scandal? There was a radio station.