Cision

JANUARY 19, 2017

To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. With today’s media being so fragmented and competitive, what works better is strategic, targeted pitching of interesting media angles to select journalists. How do you measure that success?

Social Media 120

Social Media Newspapers Pitching Reputation 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. Does your company have a stake in the current opioid crisis? Authentic Storytelling Project. The Cision Blog. Better Writing Blogs. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

JANUARY 28, 2016

But the newspaper climate has changed. where I could learn from Mike Sitrick, the guy who wrote the book on strategic and crisis PR, I jumped at it. I’m confident that the skills I developed in more than two decades as a newspaper reporter will serve our clients well. What role do you think storytelling plays in PR?

Journalism 120

Journalism Newspapers Writing Report 120

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. It will include reputation management, crisis management, brand enhancement and media relations. It’s all storytelling. What are some of the biggest pitching mistakes communication professionals make? Everyone wins.

Newspapers 120

Newspapers Journalism Pitching Report 120

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I thought to myself: “Everything we do is storytelling!” If you can pack your pitch into 140 characters, do it.

Crisis 0

Crisis Reputation Study Social Media 0

Sword and the Script

SEPTEMBER 8, 2020

It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive. All the basic advice still applies (timeliness, relevancy and newsworthiness). Don’t dangle “exclusive” for a mediocre idea. Give our services a try.

Survey 95

Survey Industry Leadership Study 95

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling.

Marketing 189

Marketing Content Marketing Data Social Media 189