article thumbnail

10 Top Media Trends for 2021

PR Daily

For those looking to offer earned media coverage in the coming year, here are some developments you must follow. The COVID-19 pandemic and the ensuing economic crisis changed how people live and how industries operate. Media and media relations was no exception.

Media 166
article thumbnail

Should media relations wait during election season?

PR Daily

Media relations is always challenging—but the 2020 fourth-quarter cycle may doom your client’s coverage. Building relationships with media gatekeepers. RELATED: Join us for our Writing & Content Creation for Communicators Virtual Workshop ].

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How PR’s value transcends media relations

PR Daily

Getting earned media hits is of great value to all organizations, but PR pros can do so much more to safeguard reputations and drive a conversation about their brand or client. You have to be a shrewd media manager—and show your value to the bottom line. Better storytelling.

article thumbnail

32 key takeaways from PR Daily’s Media Relations & Measurement Conference

PR Daily

Speakers from the world of media and PR took the stage in front of an in-person crowd at The Yale Club in Manhattan to share insight into how best to reach the press and know that you’re succeeding. Panel Nuts & Bolts: Secrets of landing better coverage in a fractured media landscape.

article thumbnail

Announcing Ragan’s 2021 Media Relations Awards finalists

PR Daily

The finalists in this year’s Media Relations Awards program know how to stand out on the media landscape. Congratulations to this year’s impressive Media Relations Awards finalists. RELATED: Showcase your internal comms work or top workplace ].

article thumbnail

4 ways OKCupid handles media relations during COVID-19

PR Daily

Finding stories in your data can lead to big earned media wins. Those numbers—along with the stories behind them—can create an attractive story for a journalist, netting your organization media coverage despite headlines being dominated by COVID-19 news and information.

article thumbnail

The importance of solid messaging and storytelling

PR Daily

The initial message was well-received (relatively speaking) because it demanded a binary behaviour change (i.e. RELATED: Learn innovative strategies to ensure your content is resonating with audiences ]. And that media training you’ve been putting off?

article thumbnail

Ragan survey: Brand storytelling increases in importance

PR Daily

Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. The survey and an accompanying event were sponsored by 3BL Media and News Direct.

Survey 148
article thumbnail

5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Is “storytelling” on it its own really enough to make your brand stand out?

article thumbnail

How ClassPass used data in storytelling in its pandemic response

PR Daily

Proprietary industry research is a never-ending wealth of story opportunities for media relations and PR pros. RELATED: Earn recognition as one of our Communicators of the Year or 30 Under 30 honorees ]. Crisis Communications Media Relations PR Industry

article thumbnail

Going Beyond Media Relations: Other Services Solo PR Pros Can Offer

Solo PR Pro

A big misconception about public relations is that the only thing PR pros do is media relations. Our impressive group of solo PR professionals often step outside the traditional media relations box to offer clients a wide range of offerings in their suite of services.

article thumbnail

Cinnamon Toast Crunch flounders in shrimp-tail crisis

PR Daily

The prawny saga has become must-see social media entertainment. Cinnamon Toast Crunch tried to deploy a crisis response strategy that wasn’t prepared to handle Karp’s lucid, engaging social media storytelling.

Crisis 156
article thumbnail

Why and how to embrace multimedia storytelling

PR Daily

If a picture is worth a thousand words, why aren’t you using them to get your message essential media coverage? Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No.

article thumbnail

Learn how to come out on top in PR Daily’s Media Relations Awards

PR Daily

Do you want to burnish your reputation for media relations expertise? You know that organizations face a variety of obstacles in getting their work covered by the news media. How can you capture an audience’s attention on social media when their feeds are oversaturated with ads? PR Daily’s Media Relations Award participants know the answers to these questions. ASCO’s annual survey serves as a powerful storytelling tool.

article thumbnail

Why the old crisis comms playbook should be thrown out

PR Daily

Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response. For crisis communications, it’s a data obsession that will deliver results in the future. Holistic crisis comms.

Crisis 139
article thumbnail

From crisis to hope: Marriott’s journey through COVID-19

PR Daily

At the beginning of the pandemic, CEO Arne Sorenson shared a powerful video message with stakeholders as the company stared down the worst public health crisis in a generation—events that would lead to layoffs and massive global disruption. RELATED: Showcase your crisis comms work ].

Crisis 148
article thumbnail

How the CIA hit its storytelling stride on Twitter

PR Daily

The spy agency’s former social media director shares insights on tailoring fascinating content for a diverse audience of ‘skimmers,’ ‘swimmers’ and ‘divers.’. We can neither confirm nor deny the brilliance of the CIA’s social media strategy. Why should social media be any different?”.

article thumbnail

Should your brand speak up during a global crisis?

PR Daily

If you’re facing confusion around whether your brand has something to say in the midst of a global crisis like the COVID-19 pandemic, there are a few questions you should ask yourself. The post Should your brand speak up during a global crisis?

Crisis 160
article thumbnail

How offering historical context helps in a crisis

PR Daily

Your crisis communications should be able to lean on your past record. Context proves an organization’s resilience, its ability to navigate rough seas and manage through a crisis. In short, there was a crisis of faith.

Crisis 159
article thumbnail

Incoming! How to handle media requests in a crisis

PR Daily

Here are some tips and best practices for when and how to respond to crisis inquiries and keep your head on straight. It’s one of the greatest challenges any media relations professional will face: A crisis hits your organization out of the blue.

Crisis 135
article thumbnail

Why a rapid-response website is essential in a crisis

PR Daily

RELATED: Join us Nov. Provide crucial content, such as customer instructions, public statements, updates, and media contacts. It can be turned on at a moment’s notice and become invisible once a crisis is averted, never disrupting the regular site’s primary functions.

Crisis 144
article thumbnail

3 ways the WHO can fix its PR crisis

PR Daily

For months prior to the hiring of PR firm Hill+Knowlton Strategies, the World Health Organization fielded damaging attacks from prominent critics over its handling of the coronavirus crisis. By flooding the media with this information, it is one of the only states in the U.S.

Crisis 138
article thumbnail

5 tips for identifying—and avoiding—cognitive bias during a crisis

PR Daily

Here are five ways to mitigate and avoid cognitive bias in times of crisis: 1. At the heart of every good communications strategy and crisis plan is a messaging platform. RELATED: Join us Nov. When facing the unknown, you might not even know everything you think you know.

Crisis 171
article thumbnail

How Wyndham Destinations is weathering the COVID-19 crisis

PR Daily

Despite the ongoing pandemic, the organization is finding media coverage wins and forging stronger connections with its customers. . Managing the crisis. Of course, the benefits of the thoughtful gesture to support customers’ mental health go well beyond media impressions.

Crisis 141
article thumbnail

Lessons PR pros must learn from the COVID-19 crisis

PR Daily

Intense news media. The volume of national and international media inquiries just exploded during the first several months,” said Moles. “We We jumped from a couple dozen media inquiries in January to more than 400 in April. “We

Crisis 142
article thumbnail

In a crisis, use the language of empathy, not legalese

PR Daily

How do these notions relate to the banks? Instead, as those who’ve undergone media training know, the best answer is often to reframe the question. The post In a crisis, use the language of empathy, not legalese appeared first on PR Daily.

Crisis 129
article thumbnail

How Franklin Mutual Insurance adjusted messages for the COVID-19 crisis

PR Daily

The insurance provider had to pivot from planned outreach during the health care crisis to find ways to bring everyone together. Should they go ahead with campaign they had been planning—or should they throw out their plans and try to address the crisis in the moment?

Insurance 126
article thumbnail

Crisis lessons from MLB and the Astros

PR Daily

Jan Gusich, communications founder and senior strategist at akhia , says the league ignored two basic principles of crisis management: “accepting accountability and delivering a meaningful apology.”. FREE DOWNLOAD: Keep your cool in a crisis with these 13 tips ].

Crisis 108
article thumbnail

How to adapt your crisis response for COVID-19 and beyond

PR Daily

Though this crisis might feel different, traditional crisis communications best practices, like the TACOS method, are how communicators can best serve their communities. The definition of a crisis is a time of intense difficulty or trouble.

Crisis 115
article thumbnail

Power up your crisis plan before an emergency hits

PR Daily

A free webinar from Signal AI offers essential tips for writing or revising your crisis plan. Somewhere out there is a crisis with your organization’s name on it. In this free session, you will learn: Proven tips for crisis communications planning and strategy.

Crisis 102
article thumbnail

8 rules to follow for media relations in 2021

PR Daily

Experts share their inspiration and advice for finding earned media success in the coming year. So, what will be the key to success for earned media in 2021? I think that brands are looking for a way to cut through in a more meaningful way to get media coverage,” she says. “We

article thumbnail

Offense or defense in the current crisis? Both, advises Stagwell’s Ray Day

PR Daily

The agency head urges all communicators to have one eye on the future as you manage the day-to-day crisis if you want staying power long past the current pandemic. As the chief communications officer at Ford during the 2008 financial crisis and a leader on the frontline during the Sept.

Crisis 125
article thumbnail

4 ways to prepare for a crisis—and respond where it counts

PR Daily

Controlling the narrative often isn’t possible in the free-for-all of social media. Control the narrative” is advice often heard in PR circles when the conversation turns to crisis communication. We can’t control what the comments are on a social media platform.

Crisis 131
article thumbnail

Panera’s missed opportunity offers crisis response lessons

PR Daily

” [RELATED: Take the first step in achieving communications excellence ]. So, Panera is probably updating its social media policy, reeducating employees on social media etiquette. And then there’s Panera’s message, delivered by a spokeswoman in traditional media outlets. Humiliating your employer might seem like an exciting option, especially for young workers who are more devoted to their social media followings than their hourly gig in food service.

Crisis 116
article thumbnail

How to create a crisis plan in less than 30 minutes

PR Daily

My client is a small company, and a few employees manage the brand’s social media sites. Success or failure was going to happen fast; the fired client had already mobilized his team on social media. RELATED: Join us Oct. Engage the 30-minute crisis plan.

Crisis 158
article thumbnail

6 tips for crisis comms strategy in the post-election period

PR Daily

How can crisis communicators respond? Richard Levick , CEO of LEVICK, a global comms, PR and crisis firm, argues that understanding that fear and simply “being there” for audiences will be more important than ever. “We

Crisis 104
article thumbnail

How are you giving back during this crisis?

PR Daily

The post How are you giving back during this crisis? COVID-19 External Communications Leadership Communications Media Relations Nonprofit Communications PR Storytelling The Workplace Visual & Video Communications Writing & Editing

Crisis 101
article thumbnail

Hong Kong seeks to hire PR crisis firm—but finds no takers

PR Daily

Hong Kong learned the hard way how hard it can be to hire a crisis management team in the middle of an emergency. When taking on a government client, an agency in today’s media landscape is stepping into the political arena and should be prepared for any and all subsequent turmoil. Is Hong Kong a sign of a trend in the PR industry that big agencies won’t be willing to take on organizations in the middle of a full-blown crisis?

Crisis 116
article thumbnail

WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

PR Daily

It’s an excellent example of simple ways you can connect and uplift audiences during the crisis. Along with a double-arrows icon placed on forwarded content, WhatsApp is hoping the action slows the spread of misinformation, especially related to COVID-19. CRISIS LEADERSHIP BOARD.

article thumbnail

Levi’s COVID-19 response, metrics to watch during the crisis, and why it’s time to consider TikTok

PR Daily

Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending April 24 taken from our Crisis Communications Daily newsletter. Look for metrics to guide your crisis response.

Crisis 83