Onclusive

JANUARY 25, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. With several events throughout the year, PR News addresses a senior-level public relations and marketing audience. ContentTECH Summit.

Conference 256

Conference Content Marketing Marketing Internal 256

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

JUNE 25, 2020

Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You? We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. 105 Answers from Communicators Why Have the Top Challenges Facing PR and Comms Shifted?

Survey 78

Survey Communications Public Affairs Ethics 78

Onclusive

JUNE 15, 2022

Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Generating brand awareness. Developing stakeholder trust.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Prohibition

AUGUST 29, 2023

Food PR Strategies for Launching New Products and Menu Items Storytelling : Every new product or menu item has a story behind it. Utilise the power of storytelling to create a connection with your audience. They can pitch your new product or menu item to the media, secure media coverage, and arrange interviews or product reviews.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic. While a strategic PR campaign can yield powerful results in the form of earned media, it typically generates influence over time. Public relations is about making great content that engages, educates, and entertains. Aiming too high to start.

SEO 178

SEO Storytelling Product Launch Measurement 178

Ishmael's Corner

JUNE 21, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post The Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a Lead Generation Activity appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Trade Shows 165

Trade Shows B2B Storytelling Marketing 165

Prohibition

AUGUST 25, 2023

By combining PR’s expertise in storytelling with marketing’s knowledge of the target audience, retailers can create compelling content that resonates with customers and drives engagement. Amplify marketing campaigns with PR: PR professionals can amplify marketing campaigns through media relations and influencer partnerships.

Retail 62

Retail Marketing Analytics Social Media 62

Cision

JUNE 22, 2015

It takes only a minute for a crisis to harm your brand, especially in the age of social media. Peter LaMotte discussed at his recent webinar, showing the keys to crisis management , how you can reduce brand vulnerability by preparing for crises in peacetime and more. But what can you do when the masses control the message?

Crisis 120

Crisis Crisis Communications Local Social Media 120

Sword and the Script

AUGUST 1, 2022

Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. More and more crisis communication events that interrupt the general flow of work in our area. Blog: The Media Relations Struggle is Real; Experts Describe What it May Mean for PR. When asked, “Why?” FIR Network).

Survey 127

Survey Communications Measurement Internal 127

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g.

Agency 195

Agency Strategy Communications How To 195

Sword and the Script

SEPTEMBER 8, 2020

More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 6. Most reporters are on Twitter If you work in PR and have responsibility for media relations , then you have in a sense, a professional obligation to be on Twitter.

Survey 94

Survey Industry Leadership Study 94

The Hoffman Agency

AUGUST 18, 2020

We like to think that all PR professionals self-identify with one of the following four superhero personas: Media Relations Maven, Social Media Savior, Captain Content Development or the Crisis Communications Crusader. Which PR Superhero are you? Want to join the follow PR superheroes here at The Hoffman Agency?

Crisis Communications 36

Crisis Communications Crisis Social Media Storytelling 36

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

data-driven storytelling drives some of our best tech PR campaigns by winning points with journalists, boosting end-user or customer engagement, and attracting the most relevant audience. It may also help us measure the impact of what we do — from a media placement to the full brand reputation of a client.

Trends 157

Trends Privacy Data Reputation 157

Critical Mention

FEBRUARY 25, 2022

Another great way to get a better glance into what your audience likes and dislikes is by tracking Word Cloud metrics to see what related words are trending with your brand. Perfect the Art of Storytelling. One of the key components every successful brand has is excellent storytelling.

Brand 126

Brand Branding Storytelling Analytics 126

PRSay

NOVEMBER 20, 2018

When a mainstream news outlet allocates reporters, resources and publication space to an article on the travel industry nowadays, it’s often because a crisis is involved — whether it’s a passenger getting dragged off a flight or a 10-month-old French bulldog dying in an airplane overhead storage bin.

Internal 74

Internal International Travel Tourism 74

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Their blog covers topics from PR tips, company culture, social media and more.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Ishmael's Corner

OCTOBER 4, 2018

The Art Of Storytelling In Business Communications And Public Relations. The post GE News Release Demonstrates How to “Gently” Throw the CEO Under the Bus appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. GE is one of them.

Case Study 91

Case Study Storytelling How To Leadership 91

Burrelles Fresh Ideas

MAY 23, 2023

Here are some ways they can help: Building destination awareness: PR professionals can work to increase the visibility and recognition of a travel destination through media coverage, influencer partnerships, and strategic storytelling. This can include articles, how to start travel blog posts, videos, and social media campaigns.

Travel 40

Travel Tourism Airlines Hotels 40

Cision

JANUARY 19, 2017

They can be aspirational stories, relatable or educational. Storytelling by recognized, influential people is where PR is heading. What is your secret to media relations success? How does social media and analytics drive your PR strategy? What role does social media play in your job?

Social Media 120

Social Media Newspapers Pitching Reputation 120

Ishmael's Corner

FEBRUARY 24, 2019

The Art Of Storytelling In Business Communications And Public Relations. The post A Clinical Look at Huawei’s Reputation Management appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Note: A version of this essay appeared in EE Times.

Reputation 109

Reputation Storytelling Communications Publicity 109

Ishmael's Corner

JULY 10, 2019

The Art Of Storytelling In Business Communications And Public Relations. The post Bad Things Happen When PR Pitches a Plagiarized Byliner appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Pitching 103

Pitching Storytelling Corporate Communications 103

Sword and the Script

SEPTEMBER 19, 2022

These leaders push their teams from a reactive, check-the-box focus on storytelling and information dissemination, to operating within a strategically defined framework that considers the impact and outcomes of content and programming on business priorities,” according to the report. Other interesting statistics: Social PR. “PR Yes and yes.

Survey 81

Survey Corporate Communications Financial 81

5W PR

MARCH 11, 2020

Marketing has always revolved around storytelling. Meanwhile, that storytelling is created by first coming up with a solid communications plan. That means developing a transparent understanding of the way in which the brand or the company will be reaching the target audiences with the right messages.

Communications 113

Communications How To Storytelling Product Launch 113

Sword and the Script

DECEMBER 21, 2021

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media . Public relations is HOT right now. PR grows more in demand. Eventually, and thankfully, DEI will be expected and not a marketing point.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

MAY 29, 2018

Also see these related posts: Is Media Relations Getting Harder? 17) “The overall importance of consistent messaging, particularly when it comes to crisis and strategic communications, and not to play it as it comes.”. 19) “Numbers on social media don’t necessarily mean message throughput.”.

Corporate 72

Corporate Communications Survey Employee 72

Cision

MAY 4, 2016

It will include reputation management, crisis management, brand enhancement and media relations. It’s all storytelling. What constitutes a successful media strategy? What will this role entail? Giving counsel to executives and organizations facing opportunities and challenges.

Newspapers 120

Newspapers Journalism Pitching Report 120

Presspage

APRIL 11, 2019

A PR strategy is used to help your business organize its public relations (or media relations) activities and make strategic decisions about the best way to communicate with its target audience. Ultimately, a PR strategy is created through storytelling. You can also get a copy of our free ebook: " Setting Up a PR Plan ".

Strategy 76

Strategy eBook Consumer Fashion 76

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

Ishmael's Corner

AUGUST 15, 2016

The Art Of Storytelling In Business Communications And Public Relations. The post Brookings, Not Using Traditional PR, Punches Back at The New York Times appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 60

Storytelling Corporate Report Communications 60

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Solo PR Pro

JANUARY 10, 2017

Use an explainer video to explain a process, such as the steps in developing a crisis communication plan. Freshbooks does a nice job of storytelling in their explainer video. . Try using video to teach clients (and prospects) what to expect when planning an event, or launching a media relations campaign.

Video 40

Video Strategy SMB Marketing 40

Critical Mention

OCTOBER 29, 2019

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

FEBRUARY 27, 2020

My years’ experience as a reporter has taught me a very important thing – people want to content that is relatable and solution based. I always remind clients it’s about storytelling.

Journalism 78

Journalism Social Media Radio Fashion 78

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Tressa Robbins , Customer Onboarding VP / Content & Social Media Manager, Burrelles 37.

Writing 188

Writing Communications Marketing B2B 188