The Proactive Report

NOVEMBER 1, 2022

How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. Your PR team needs to be ready to address any crisis that starts on social media and escalates to other traditional media. By Cokey Falkow. Fake content.

Communications 130

Communications Social Media Employee Crisis 130

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. Key contacts, templates, and comprehensive protocols on how and when to exchange information, as well as with whom, should all be included in the strategy.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Reputation Us

APRIL 12, 2017

Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. ” Crisis preparation 101: 1) Develop a tailored crisis plan.

Crisis 74

Crisis Airlines Viral Corporate 74

Melissa Agnes

FEBRUARY 3, 2015

Can any organization be a crisis communication pro? Being crisis-ready, crisis-intelligent, isn’t a mysterious quality that only a few people or organizations possess. So what would it take for your organization, your team, to be considered a crisis communication pro? Absolutely, why not? Prevent the preventable.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Konnect Agency

APRIL 20, 2021

Being slow to react to a crisis can be viewed just as unfavorably as not responding at all or providing a rushed response that lacks detail. Thus, having a prepared crisis communication plan is critical for every company. So what is crisis communication? Getting Ready.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Melissa Agnes

AUGUST 29, 2014

From The Crisis Intelligence Blog. Emory’s Excellent Crisis Communication on Facebook. Melissa Agnes to Conduct Crisis Management Workshop at the GCC Government Social Media Summit in Dubai. This week’s episode of The Crisis Intelligence Podcast. Crisis Management Resources' Enjoy and have an awesome weekend!

Crisis Management 190

Crisis Management Viral Crisis Healthcare 190

Presspage

MAY 11, 2017

When a crisis hits, it is important for an organization to have a protocol in place. The protocol should not only focus on how to handle and cope with a crisis, but should also contain a clear communication flow. The question remains – will using social media in crisis communication deliver you an advantage?

Social Media 79

Social Media Crisis Media Airlines 79

Cision

JUNE 10, 2016

What content can you create that will become one of those 12, and how can you make sure your product or service is the end result? This is exemplified in the rise of bloggers, influencers, and viral videos. Whether selling a product or service or controlling a potential crisis, more information and transparency is key.

How To 120

How To Marketing YouTube Study 120

PRSay

DECEMBER 10, 2020

One extension of the pandemic crisis that every business, university, school and nonprofit grappled with was a rapid pivot to what Jeff Teper , the head of Microsoft Teams, SharePoint and OneDrive calls “remote everything.” His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. Keep it real.

Communications 158

Communications Nonprofit Employee Film 158

Stern + Associates

MARCH 8, 2023

International Women’s Day is a global celebration of the social, economic, cultural and political achievements of women. Read on to find out how to create a more equitable and inclusive work environment that demonstrates the true power of embracing equity.

Leadership 93

Leadership Groups Viral Crisis 93

Melissa Agnes

JUNE 3, 2014

Identifying the trigger points that indicate that an issue needs to be escalated to the crisis team. Q: How does a digital issue differ from a traditional issue? An issue is an issue and a crisis is a crisis. It also presents risks of viralization and losing very public control. It doesn’t.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

ImPRessions - Crenshaw Communications

APRIL 11, 2024

The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview. How to push back – from the start The social takes were one thing, but the full interview between the two men is far more nuanced.

Interviews 193

Interviews How To Media Viral 193

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4). Guest Post by Karen Freberg.

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Companies should have strong pre-crisis and crisis plans in place. During the Oct.

Social Media 119

Social Media Conference Media Corporate 119

Prohibition

MARCH 11, 2022

This campaign highlights how sometimes keeping things simple is really the most effective. International Women’s Day – Imagine campaign. This powerful, thought provoking campaign is a fantastic example of how to stand out when it comes to awareness day campaigns. Why it’s important to prepare for a PR crisis.

Social Media 71

Social Media B2C Viral Trends 71

Cision

DECEMBER 4, 2017

One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. When a PR crisis hits, confusion, anxiety, and chaos can shake up your organization. In fact, you can turn a brand crisis into a PR success if you act fast swiftly. Address The Issue Clearly And Quickly.

Crisis 271

Crisis Brand Branding How To 271

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

The Stalwart Blog

APRIL 26, 2020

Part of our goal is to bring you great content and guest speakers every day so that you can get some great ideas about how to guide your business through this alternative universe that we’re all living through. What do you do when you’re embroiled in a crisis that maybe wasn’t of your making? His name is Dave Oates.

Crisis 78

Crisis Local Facebook Social Media 78

Melissa Agnes

FEBRUARY 24, 2015

Social media’s impact on crisis doesn’t just exist for organizational crises or emergencies such as natural disasters. These three things make for a great keynote presentation because they’re the heart of crisis communications in this 21st century. What makes something go viral?

Social Media 113

Social Media Viral Crisis Management How To 113

Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Melissa Agnes

FEBRUARY 2, 2016

What about the customers who have a negative experience with your brand but choose not to create a video or campaign that then goes viral – yet, in their silence, choose to never again interact or purchase from your organization? How the flight attendant chose to handle this incident was a defining moment for Air Canada.

Corporate 167

Corporate Airlines Employee Training 167

MaccaPR

NOVEMBER 30, 2017

The sheer timing was remarkable, with the 4-foot-high statue arriving the night before International Women’s Day – not to mention the exquisite symbolic co-opting of the "Charging Bull," which Fortune called “a testosterone-charged symbol of Wall Street bravado.”. How to Measure an Event Campaign. How to measure an event campaign?”

Marketing 76

Marketing Consumer Measurement Viral 76

Waxing UnLyrical

JUNE 25, 2014

Social media is very susceptible to human error, things are said in the heat of the moment without enough forward planning, and a large follower base can mean something goes viral in minutes. Always train your staff on how to use social media, or make it someone’s full time responsibility. Watch out for #fails. Take it seriously.

Social Media 83

Social Media Media Viral Tools 83

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

NewsWhip

JUNE 23, 2021

The hard part is building a culture that embraces technology that gets people at all different levels and all different corners of the company, excited about how to embrace insights to enhance their work. I was thinking when we were first talking about brainstorming, what is now the crisis management feature on Spike.

Data 78

Data Media Analytics Energy 78

Doctor Spin

DECEMBER 4, 2023

Learn more: Confirmation Bias in Media: The Echo Chamber Challenge Subscribe and get a free ebook on how to get better PR ideas. Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” How To Fight Populism. Source: PLoS ONE 3 Törnberg, P.

Media 52

Media eBook Viral Construction 52

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

So how should brands prepare for an unknown, uncontrollable event that could impugn its reputation? A sudden crisis can be an externally driven event that is entirely unpredictable, like the death of a chief executive or an accident by a business partner. How To Spot The Most Dangerous Reputation Threats. The Security Breach.

Reputation 130

Reputation Viral Employee Customer Service 130

Cision

APRIL 5, 2017

We think about how to deliver information succinctly in a news feed, in an email, in a video and packaging it to fit on a mobile screen. It’s important to know who you are, how your brand is differentiated, have a mission statement that is clear internally and externally. How are you looking at the data?

Report 225

Report Media Advertising Advertising 225