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Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. Social media also has compressed the speed of information transfer from hours to minutes or even seconds as a crisis develops. Crisis situations are stressful for everyone. Those days are so over!

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2024’s Top 5 PR Trends: What to Watch

Newsfile

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Platforms like Facebook and YouTube will continue to be effective since they have the top two numbers of social media users worldwide. Recognize the impact of video in conveying your message.

Trends 105
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Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

After catching heat for a Parkland shooting conspiracy video , Google’s YouTube took steps to thwart the promotion of extremist or misinformation videos. Any time YouTube finds a questionable piece of video content, it will add a text box linking pertinent “factual” information supplied by Wikipedia. The startups.

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What to do when PR Pros accidentally spread misinformation – Kelsey Bohl

Ethical Voices

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? What is the most difficult ethical challenge you ever confronted?

Ethics 81
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Leveraging AI in Public Relations: A Game-Changer for Startups and Leaders

Landis PR

Privacy Concerns: AI involves handling large amounts of data and raising privacy and ethical concerns. Real-Life Example on YouTube Check out this insightful YouTube video showcasing AI’s impact on PR: [YouTube Link] 11. Required Resources. Hootsuite Insights: For social listening and sentiment analysis.

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Marcomms: A year in pictures

PR in High Definition

A lesson in ethics. The ill-advised campaign that led to a host of troubles in South Africa highlighted the need for proper ethical standards in the comms industry. The rise (and fall) of the YouTube star. Celebrity YouTuber, Logan Paul, sparked outrage this year after posting a disrespectful video. A big tech crisis.

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Disinformation in Business and Facts, Diplomacy, and Trust as Countermeasures [UML]

Sword and the Script

The concern here isn’t just for the ethics of data and psychology in business persuasion – but also the ability to recognize when it’s being used against you. distract from negative information, by highlighting or even creating some other crisis or scandal.”. 1) The risks of disinformation in business.

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