Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. While marketers typically associate thought leadership with the awareness stage of the buyer’s journey, the survey shows the influence lasts through sales closure and perhaps beyond.

Leadership 65

Leadership B2B Study Marketing 65

PRSay

JUNE 7, 2022

Find more articles on crisis communications in the May 2022 issue of Strategies & Tactics. Managing a Chapter crisis. I had a destination, a nice navigation system and a spare, but I didn’t have any instructions (crisis plan) on how to replace the tire. Your roadmap to creating a crisis plan.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Sword and the Script

MAY 25, 2021

That’s the overarching conclusion stemming from a global survey carried out by Morning Consult. Similarly, the statistic on forgiveness speaks directly to the PR shop because in a crisis communications situation – which any company can find themselves thrust into at any given moment – it would go a long way to have the benefit of the doubt.

Brand 108

Brand Branding Survey Customer Service 108

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Some CEOs and others in leadership positions shun the idea of media training. Nonexistent or outdated crisis communications planning. It’s important to have a basic communications plan in case of an event that can impact reputation in a negative way. Lack of preparation for a media interview.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 126

Technology Study Communications Survey 126

PRSay

JANUARY 14, 2022

Proactive crisis communication is essential to build equity, protect against hate and be accessible to people looking for good in the world. Developing plans to deal with potential problems is a must, and creative ways to think beyond obvious crisis points is overdue. Bad things are possible. People you trust may betray you.

Communications 162

Communications Trends Nonprofit Radio 162

Sword and the Script

FEBRUARY 17, 2015

Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. The post B2B Customers Want Thought Leadership appeared first on Sword and the Script. Fuel word-of-mouth. What would you add?

B2B 60

B2B Leadership Customer Service Content Marketing 60

Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. That example is less quantifiable, but brand recognition also can be measured through polling and surveys.

Leadership 105

Leadership SEO Measurement Reputation 105

PRSay

AUGUST 4, 2021

Surveys and other feedback tools during the post-COVID workplace transition can help companies gauge employee preferences for work schedules. Zemke is a certified crisis-communication leader and has more than 20 years of strategic communication experience. Photo credit: prostock studio ].

Communications 157

Communications Employee Transportation Energy 157

PRSay

AUGUST 31, 2017

Disrupt Bias, Drive Value , a 2017 Center for Talent Innovation survey , found that professionals at large companies who feel stymied by bias may face burnout, make plans to leave, are critical of their companies and, in recent months, chose not to complete key job tasks. The CTI study identifies diverse leadership as one antidote to bias.

Nonprofit 84

Nonprofit Employee Leadership Crisis Communications 84

PRSay

JANUARY 13, 2021

For each audience, you can put together a brief survey of which communications senders they find valuable and interesting and, for each, which channel they prefer. Communication Channels. For each communication sender area, you can put together a list of communications and frequency. Benefits and compensation.

Internal 177

Internal International Data Communications 177

Katie Paine's Measurement Blog

JULY 20, 2023

They want to know what everyone else knows, especially if the topic is a community-based risk, like a chemical plant or a pipeline. Six basic steps to risk communications measurement To create a best practices measurement system for risk communications, we apply the six basic steps of measurement : Step 1.

Chemicals 52

Chemicals Brand Branding Survey 52

Sword and the Script

MAY 12, 2020

The idea grew out a survey of communications professionals where I was struck by how little news and coverage there was about technology for the PR community. Please answer the survey question and feel free to comment why or why not in the thread. It’s been an eye-opening experience. Make your media contacts easy to find.

Company 98

Company Survey Pitching Report 98

PRSay

APRIL 5, 2021

Insights are also from the Center’s recent survey of 84 large public and private firms on how companies and their employee-funded PACs responded to the Capitol riot and objections to the election certification. The report’s insights stem primarily from a roundtable discussion featuring executives from more than 30 major U.S.

Report 164

Report Company Government Conference 164

Stephen Waddington

DECEMBER 30, 2019

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Offices are predominantly structured around masculine way of working and doing things and around masculine behavioural and leadership patterns.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. Then it got picked up by a crisis communications specialist who asked to run it in his newsletter. 2) 2017 PR Salary Survey Suggests Demand for Talent Tightening.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital.

Trends 199

Trends Corporate Employee Analysis 199

Sword and the Script

DECEMBER 26, 2017

Many of the posts published here are heavily weighted with surveys and reports. 5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. Thought Leadership Influences Sales ). PR Salary Survey ).

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 190

Financial Reddit Advertising Advertising 190

Landis PR

DECEMBER 4, 2023

A recent HubSpot survey revealed that 75% of marketers who leverage generative AI are creating a higher volume of content. The inherent value in thought leadership and real, human-anchored perspectives is that they give your brand a distinct, competitive edge by ultimately building brand authority and credibility.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Landis PR

MAY 15, 2023

Consider surveying them and understanding their point of view – really understanding it. One of the mistakes some communications teams make is to discount the beliefs of some of their customers. Employees want their leadership to use their platform to make positive changes. Get your own house in order first.

Company 52

Company Employee Leadership Policies 52