Why Boeing’s Reputation Radar Failed
ImPRessions - Crenshaw Communications
MAY 15, 2019
Boeing’s PR crisis deepened this week as a fuller picture emerged of its handling of serious problems surrounding the 737 Max. That was his story, and he was sticking to it, both in public statements and in discussions with regulators and pilot groups. For Burke, the fatal product tampering wasn’t an assault on the company or a supply chain issue; rather, it was a public health emergency. CC BY-SA 4.0.