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Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Stuart Bruce

Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change. Failure to address these issues puts your business or organisation at risk and could even precipitate a crisis. corporate communications Crisis Communications Politics Public Affairs public relations Reputation Management Brexit EU European Union

737 Max Flies Again – Will Boeing’s Reputation Follow?

Glean.info Blog

The Federal Aviation Administration (FAA) has cleared the Boeing 737 Max to fly again, but can Boeing’s reputation soar again? PR crisis experts criticized Boeing’s crisis communications response, saying it was slow to act and lacked transparency.

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How Big Data Will Modernize Your Crisis Communications Plan

PRSay

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. Consider the recent crisis that Volkswagen faced. Proactive enterprises have planned ahead by creating comprehensive crisis communications plans.

So what do you do for a job Stuart?

Stuart Bruce

First Paul Sutton wrote ‘Painting yourself into a corner’ about pivoting his business and following the advice “Carve yourself… Continue Reading → Conference Speaking corporate communications Crisis Communications Measurement and Evaluation PR strategy Public Affairs public relations Reputation ManagementA couple of recent blog posts by people who I admire and respect have made me think about my own career.

PR and social media set for continued growth

Stuart Bruce

Lots of new research around at the moment that point to a positive future for the public relations business. Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

PR rising in Africa rising

Stuart Bruce

After a week in Nairobi meeting African PR professionals I believe that Africa can be the next big growth area for public relations. Paul Holmes, founder and CEO of the eponymous Holmes Report, the news, research and insight resource for global public relations, said: “Your ambition shouldn’t be to catch up with the US. The African PR sector consists of six main elements: In-house public relations teams in government and public sector organisations.

The risks and rewards of pursuing ESG priorities

PR Daily

But a more precise update for 2021 would be: “Reputation is everything.”. ESG strikes to the root of your reputation and how you’re perceived by the outside world—and by those within your walls. Reputational risks to confront. Communicate intention, action and progress.

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Incoming! How to handle media requests in a crisis

PR Daily

Here are some tips and best practices for when and how to respond to crisis inquiries and keep your head on straight. It’s one of the greatest challenges any media relations professional will face: A crisis hits your organization out of the blue. In crisis comms, silence is not golden.

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The 3 biggest mistakes organizations make on day one of a crisis

PR Daily

Every day, communication professionals go to work with a rough idea of how the day will unfold. But on any given day, a crisis could blow your schedule to smithereens. Day one of this crisis will go much more smoothly if you’ve prepared for it. Forgetting what “reputation” means.

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3 comms lessons from GameStop’s wild ride

PR Daily

The public is getting a crash course on stock market strategy this week. What are comms pros to make of this fascinating story—and what does it mean for investor relations and reputation management? RELATED: Join us for our Speechwriters & Public Affairs Virtual Conference ].

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Why and how companies are turning to brand journalism

PR Daily

TAP , the digital publication produced by a team at Denver Water, did. “I I get what you are saying,” wrote Steve Snyder, the public utility’s head of communications, in an open letter to Jay-Z. As a public utility, Denver Water did not need more customers.

Turning a negative perception issue into an opportunity

PR Daily

How the Entertainment Software Association’s “Game Generation” campaign helped the gaming industry shift the public narrative around video games. 8 for our Crisis Communications Virtual Conference ].

The 3 biggest mistakes in most crisis comms plans

PR Daily

I’ve seen a lot of crisis communications plans. Ninety percent of them get a couple of things right: They have a list of their comms team contacts, often with a phone tree so everyone gets called promptly when a crisis hits. They also lay out at least a few specific roles for the first comms team members who start working on the crisis. In a real crisis, time gets compressed. A crisis is a tough climate in which to operate. Crisis Communications

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How short-term and long-term crisis responses require different mindsets

PR Daily

Modern crisis management and mitigation have become exceedingly complex. When I started in this business in 2000, after practicing law for nine years, crisis was purely reactive,” says Harlan Loeb, chair for crisis and reputation risk advisory services at Edelman.

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Crucial messaging advice to consider ahead of an unprecedented holiday season

PR Daily

What are the risk factors, and how can communicators help plan for the unexpected? 8 for our Crisis Communications Virtual Conference ]. The resurgent crisis has many organizations considering how to encourage employees to forgo the usual holiday festivities. “We’re

Marriott, Norwegian Air and more announce layoffs; Target, other chains offer special hours for at-risk shoppers, and EU asks Netflix to slow streaming

PR Daily

Also: More than half of all employees are preparing for job cuts, a PR agency offers its wire service for free, the importance of executive communication, and more. How are you addressing COVID-19 crisis communications within your organization and with your employees?

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Crisis lessons from MLB and the Astros

PR Daily

After a cheating scandal rocked Major League Baseball, a series of response gaffes has made a seismic reputational disaster even worse. Here’s what one communications pro says went awry. FREE DOWNLOAD: Keep your cool in a crisis with these 13 tips ].

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30 jobs in the PR and marketing world

PR Daily

See what else we have in our weekly professional pickings: Social media communications specialist—Blue Cross and Blue Shield of North Carolina (North Carolina). Corporate communications director—Entercomm, parent company of Radio.com (New York). Account director, corporate communications—Weber Shandwick (Texas). Public relations specialist—Project Management Institute (Pennsylvania). Marketing communications manager—Loyola University Chicago (Illinois).

Pornhub donates 50k masks and offers free subscriptions, digital platforms and tech partner to share COVID-19 information, and Tony Awards postponed

PR Daily

It’s a good example of appropriate marketing during the crisis: Focus on your audience and their needs, and marry your marketing message with a CSR effort. When a global human crisis happens, it is up to everyone to work together to help support the community. CRISIS DAILY NEWSLETTER.

30 jobs in the PR and marketing world

PR Daily

RELATED: Join us for our one-of-a-kind Measurement for Communicators Academy. ]. Social media juggernaut Instagram seeks a communications manager in Hamburg, Germany. It summarizes the position: Instagram is seeking an experienced Communications Manager to join our growing team in Germany. They will have experience developing reputation driving campaigns and managing issues. Public affairs manager—Advocate Health Care (Illinois).

Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. Thought Leadership Crisis Communications crisis managemen

Why you should address the coronavirus with employees

PR Daily

The global health concern is driving lots of conversations online, and employers and communications teams should have a plan to address their colleagues’ worries. for our Speechwriting & Public Affairs Conference ].

6 lessons from a never-delivered Apollo 11 disaster statement

PR Daily

How prepared are you for a fatal crisis? Still, Safire’s undelivered eulogy holds lessons for communicators today. When preparing your crisis playbook, are you readying to communicate—both internally and externally—in case of tragedies that involve loss of life? NASA public affairs people prepared. Put together various crisis scenarios and related press releases, some of which deal with tragedies, adds Gil Rudawsky, vice president of GroundFloor Media.

Brands donate to frontline workers, Yelp pauses GoFundMe effort after backlash, and Ralph Lauren to make 250k masks

PR Daily

Why it matters: You might think an idea is outstanding, but you still should vet potential pitfalls and ramifications with your communications team. Charitable actions can be greatly appreciated during this crisis, but make sure those efforts don’t come at the cost of privacy and autonomy.

Barbie grows more inclusive, Zuckerberg says Facebook needn’t be liked, and Popeyes Chicken debuts clothing line

PR Daily

Why you should care: The success of Barbie’s new looks show that diversity and inclusion efforts aren’t only good for your organization’s reputation: They can also boost your bottom line. for our Speechwriting & Public Affairs Conference ].

Amazon, others restrict employee travel, social media’s growing dominance for marketing, and airlines halt flights over coronavirus fears

PR Daily

If your organization is taking similar precautions, communicate the developments with as much information as you can to lower the potential for panic while increasing trust. for our Speechwriting & Public Affairs Conference ].

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

At Adobe, we believe transparency with our customers is important,” the company’s communications team said in a blog post. FREE DOWNLOAD: 8 Tips on How to Manage a PR Crisis Effectively ]. Why you should care: Watch for continued crisis and reputation management lessons as the company continues to struggle with its brand image issues. Related reading: 4 crisis management keys. Timing is everything: When to issue your crisis response.

What Is Public Relations (PR)?

Doctor Spin

What is public relations (PR)? To add to this already long list, I’ve created a definition which I think work well today: PR (public relations) = strategic communication via owned and earned channels to establish and maintain beneficial relationships with influencers and publics. Here goes: Marketing vs. Communications Large companies often have a Marketing Department and a Communications Department 1. Communication is about two-way communication.

13 Fortunate Truths about PR

PR Matters

To stay relevant over time―as with any communications discipline―PR must evolve and address new challenges and developments [ Tweet Quote ]. The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

13 Truths About PR ? How Many Do You Believe In?

PR Matters

To stay relevant over time―as with any communications discipline―PR must evolve and address new challenges and developments [ Tweet Quote ]. The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

6 takeaways from the crises of 2020

PR Daily

The usual roundup of crisis stories from the past year—something of a tradition at PR Daily—feels a bit superfluous this year. The COVID-19 crisis, the social justice movement in the wake of the George Floyd murder and the presidential election pretty much sum up the year.

Brands can no longer be neutral

PR Daily

Richard Levick offers up raw truths about reputation management and offers tips on how you can position your organization for future success. As the chairman and CEO of LEVICK, a global crisis, public affairs and litigation agency based in Washington, D.C.,

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EKA: How Media Monitoring Aligns with Strategic Communications

Critical Mention

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. EKA is a leader in providing public and private sector experience and assistance when making critical decisions. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.”

Q&A with Kivvit CIO Zach Silber on distilling data for their clients

NewsWhip

Zach is the Chief Innovation Officer at Kivvit, a national data-driven public affairs & strategic communications agency. Kivvit specializes in data-driven public affairs work, reputation management, and crisis communications.

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Hidden PR Tools In Top Movies

ImPRessions - Crenshaw Communications

The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. Jerry McGuire (1996) – Reputation Management. His bad reputation prevented him from getting paid well and being able to support his family.

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Dogs drive online engagement for UPS, Girl Scouts offer cookies with a message, and Facebook defends stance on political ads

PR Daily

Though UPS did not create the social media profiles, the organization has reaped the benefits of boosted brand reputation. Leading with a purpose that makes sense to your brand image can not only give it a reputational boost, but also increase engagement—along with sales.

How to benchmark storytelling, expertise and the latest digital media strategies

PR Daily

You’re a senior communications pro. You see conferences tailored towards pros just getting their feet wet or communicators with only a few years of experience under their belt. It’s time to attend a summit designed specifically for communication and PR leaders. SVPs, EVPs, VPs, and directors of: Public relations. External communications. Public affairs. Corporate communications. Digital communications.

Why Business Students Should Learn Strategic Communications

PRSay

Warren Buffett famously said, “It takes 20 years to build a reputation and five minutes to ruin it.”. With that sage advice, it comes as a surprise that only six percent of MBA programs require any communications courses. They presented this research during a panel discussion at the Institute for Public Relations’ (IPR) Bridge Conference in Washington, D.C. manager of cybersecurity compliance and oversight at the New Jersey Board of Public Utilities.

FedEx takes aim at Amazon, thought leadership shows promise for B2B, and Coca-Cola defends its new brand position

PR Daily

RELATED: Join us for our Leadership and Executive Communications Conference ]. Coca-Cola found to target teens despite obesity crisis. Also: The top YouTube channel for 2019, how leaders can make the most of video, how much PR pros traveled in 2019, and more.

Behind the Headlines With Travis Taylor

Cision

I’m going to push the boundaries of what clients expect from a public relations agency. Everything we do, from multicultural engagement and community building to corporate communications, reputation management and crisis communications, is built on the foundation of our “Brand PR” approach. Just as we focus on building reputation for clients, those looking to get into PR should work to build their own reputation and brand.