Remove Crisis Communications Remove Ethics Remove Technology Remove Training
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Understanding the Defense Tech Industry and the Role of Public Relations

5W PR

Defense technology transcends the world of gadgets and apps. It delves into the intricate landscape of national security, cutting-edge innovation, and complex ethical considerations. In this high-stakes arena, public relations isn’t simply useful when it comes to crisis control.

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Humans still needed in AI-assisted public relations

Wadds Inc.

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. Activities including reputation management, crisis communications, and contextual intelligence were AI-resistant and remain human-led.

Publicity 126
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The robots have arrived in ethics

PR in High Definition

And second, what should you do as a communications professional if they do misbehave? But once they’re trained within a reasonable degree of success, many organisations simply let them run. Handling a crisis in AI. The first stage of any crisis, robot-fuelled or not, is understanding the situation clearly. 1] [link]. [2]

Ethics 67
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Bridging Psychology and Machine Learning for Campaign Success

Burrelles Fresh Ideas

Before we look at the intersection of machine learning and psychology, it’s important to consider how the technology can make a difference in PR and marketing campaigns. Understanding this enables you to respond more efficiently with relevant communications. How can you bridge the human and the technological?

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4 Myths about AI and PR

Offleash

News flash: We work in technology. Technology is always changing, disrupting, reshaping, and often improving how we work. I’m not attempting to (age myself or) minimize the actual risks and important ethical questions surrounding this next wave of AI. Myth: AI can handle the thorniest crisis communications.

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People Are Not Props – Christie Goodman

Ethical Voices

Joining me on this week’s episode is Christie Goodman , the director of communication for the Intercultural Development Research Association. Possibly including your walking ethical challenge of your boss, what is the most difficult ethical challenge you’ve ever confronted in your career? It was virtual.

Ethics 80
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Recap Part I: #PRStudChat Discusses PR Education & Learning

Deirdre Breakenridge

How can I improve my teaching to better train my students? Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. Among programs that do incorporate digital training, social media is typically listed as an elective. I took it as an elective.”

Education 150