Sword and the Script

AUGUST 1, 2022

More and more crisis communication events that interrupt the general flow of work in our area. More digital communications; not in person anymore.”. Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Most common comms measurement methods.

Survey 129

Survey Communications Measurement Internal 129

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. PR measurement.

Employee 133

Employee Software Survey Tools 133

Burrelles Fresh Ideas

MAY 30, 2023

This doesn’t mean that sending content to a large email list or broadcasting to a lot of social media followers means your messaging was impactful. Designing your content to be used by everyone who wants to serves your ethical duty to inclusivity and extends your potential engagement reach.

How To 40

How To Ethics Education Creativity 40

PR Conversations

SEPTEMBER 7, 2018

It’s a model that suits social media – be offensive, react defensively and repeat. It was easy to predict a backlash from various quarters – including complaints about Nike’s own performance regarding ethics and inclusivity. Success is judged by the scale of reaction – and support of a fan base.

Instagram 95

Instagram Crisis Crisis Communications Crisis Management 95

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. It is interesting to note that social media has not yet entered mainstream PR curricula. I took it as an elective.” How has your PR education prepared you for your career?

Education 150

Education Training Course Social Media 150

Stephen Waddington

DECEMBER 30, 2019

PR is a social science. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media.

Government 103

Government Education Print Ethics 103

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. It would be even funnier if it wasn’t so tragic.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

MaccaPR

NOVEMBER 30, 2017

Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. The success metrics a marketer should measure depend upon what your brand is and how it’s currently perceived,” adds Pappas. How to Measure an Event Campaign.

Marketing 76

Marketing Consumer Measurement Financial 76

Cision

SEPTEMBER 10, 2015

In nations with underdeveloped formal media but a strong social media participation rate, social media will break news and shape the narratives considerably before traditional media. Prepared for a brand crisis? Click here for your free crisis communication tip sheet!

Trends 120

Trends Mobile Web System 120

Waxing UnLyrical

MARCH 15, 2013

Hello, measurable objectives, where did you go? In PR : What all measurement geeks want to do to A(d) V(alue) E(quivalency). In PR : You can’t build a solid program until you’ve done your research, and know what measurable objectives you’re trying to reach. In PR : Measurement is frightening. out, I say!”

Publicity 111

Publicity Measurement Community Crisis 111

Stuart Bruce

FEBRUARY 21, 2015

CIPR Social Media Panel participation – 20 points. Davos World Communication Forum – 20 points. World Communication Forum regional conference in Moscow – 20 points. Moscow State University giving guest lecture on future of political communications – 10 points.

Case Study 60

Case Study Conference Training Wikipedia 60

MaccaPR

JANUARY 6, 2015

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers. A Social Media Grammar Lesson from the AP " was a Maccabee classic that contains a handy list of popularly-misspelled social media terms.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

PR Conversations

OCTOBER 28, 2014

Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. Our professional codes of ethics say that ultimately our role is to serve society and sometimes that is seen as being in conflict with the interests of the organisations that we work for day to day.

Leadership 111

Leadership Publicity Government Journalism 111

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations.

Reputation 52

Reputation Social Media Internal International 52

Prohibition

DECEMBER 13, 2021

According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is the implementation of contingency plans even after putting proactive measures in place. Build the plan.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course. .”

Writing 190

Writing Communications Marketing B2B 190