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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.

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Don’t Fear The Robot: Why AI Is Good For PR And Marketing

ImPRessions - Crenshaw Communications

Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. Ravikant, too, believes that automation, and eventually artificial intelligence, will usher in a new era of creativity and inspiration that sounds positively utopian. And the heart of public relations is in storytelling.

Marketing 173
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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

Concerns about job losses, privacy breaches, and ethical use are widespread. Ultimately, the challenge for PR and communications is to highlight the ways these AI systems can enhance human creativity, rather than replace it, while alleviating fears of an apocalyptic robot uprising.

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5 Cloud Tech Trends For 2020

ImPRessions - Crenshaw Communications

There are real opportunities for hybrid providers to promote their advantages through creative storytelling. Privacy concerns drive open source cloud. With more businesses looking to gain greater control over their data, open source cloud technology such as NextCloud or ownCloud could be set to go mainstream.

Trends 182
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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

This type of creative, highly effective activity makes a splash. ’s CEO Aaron Levie has been speaking out on issues of trust in tech and privacy regulations in the last few months, taking a strong point of view in reaction to the reputation struggles of big tech. SaaS company Box Inc.’s

Brand 196
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What You Need To Know About Generative AI Prompts For Public Relations

The Hoyt Organization

This not only improves efficiency but also allows PR professionals to focus more on strategic and creative aspects of their work. It is important for companies to be aware of any potential privacy and compliance issues, as well as any potential biases or prejudices embedded within their AI algorithms.

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Own Your Idea, Grow Your Audience with Storytelling [Case Study]

PR 20/20

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. Career paths will evolve. Some jobs will be lost, and new ones, some we can’t even fathom, will be created.