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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry. And it’s not just public relations.

Media 98
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The dying art of media relations, how can PRs remain relevant despite the changing media space?

Prohibition

We’re challenged with negotiating an ever shifting media landscape, and one which is completely different than when the words ‘public’ and ‘relations’ were ever uttered in any sort of combination. When a story doesn’t sell – or even when it does – media relations and coverage, shouldn’t be perceived as the sole market of success.

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PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

There are a number of myths about public relations. These myths stand in the way of many executives using public relations tactics within their business, or perhaps misapplying them altogether. We’d like to take this opportunity to set the record straight -- to debunk some of the most popular myths about public relations.

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The dying art of media relations, how can PRs remain relevant despite the changing media space?

Prohibition

We’re challenged with negotiating an ever shifting media landscape, and one which is completely different than when the words ‘public’ and ‘relations’ were ever uttered in any sort of combination. When a story doesn’t sell – or even when it does – media relations and coverage, shouldn’t be perceived as the sole market of success.

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Media Relations: Proven Ways to Get More Out of It

Sword and the Script

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. That was the outcome good media relations pitching earned. Put it up in the online press room?

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How a PR Agency Lands Successful Press for the Holiday Season

Konnect Agency

As brands look to discuss when and how to build a successful PR plan for the upcoming holiday season, it is more important than ever to partner with a PR agency to get ahead of the news cycle and think strategically on how to position clients with key media contacts. Think Outside of Traditional Pitching.

Agency 52
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How PR Can Elevate Your Video Marketing Campaigns

Burrelles Fresh Ideas

Modern public relations (PR) for marketing campaigns Public Relations (PR) is about building trust and genuine connections between brands and those who matter to them. And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant.

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