Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 146

Employee Print Writing Survey 146

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. I know because the drafts often contain a passing reference to a fax machine and sometimes even call for a press conference. So does just about everyone.

Print 120

Print Interviews Pitching Conference 120

Cision

JULY 14, 2016

For as long as I can remember, I have loved art, writing and being creative. Knowing I had a way with words, I eventually wanted to find an industry that utilized those skills and allowed for creativity. The media marketplace is ever-changing and it’s imperative for travel brands to stay current.

Travel 120

Travel Agriculture Tourism Internal 120

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. What drew you to the field of public relations? On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media.

Fashion 120

Fashion Pitching Journalism Social Media 120

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.

Government 103

Government Education Print Ethics 103

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. I love getting creative in the kitchen and entertaining for family and friends.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Barokas

MARCH 22, 2018

Last night, our team attended PRSA Puget Sound’s annual Totem Awards , which recognizes creativity and accomplishment in public relations. Our team’s media relations chops and social media strategies rose above the competition and were honored in the following four categories: Media Relations – VICIS.

Public Affairs 49

Public Affairs Sports Engineering Local 49

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). You can learn more about Sword and the Script Media, LLC by visiting [link].

Survey 74

Survey Industry Communications Corporate 74

Doctor Spin

MAY 21, 2021

Majorities who are about to transform into old majorities are what I call “stupid majorities” “Smart minorities” are those minorities who are soon about to become the new majority. Apple took on a stupid majority (“no-one cares about the aesthetics of technology”)—and the list goes on.

How To 52

How To Hotels Survey Employee 52

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. The intersection of media relations, social media, & content creation.

Consumer 78

Consumer Measurement Local Data 78

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

It’s easy to relegate media list development to the remedial PR file — things that are too basic to analyze or improve. But for PR and media relations people, a good media database is critical. The target audiences will dictate which media to include, but be creative when thinking through the story possibilities.

Media 136

Media Mobile Telecommunications Pitching 136

PR in High Definition

JUNE 28, 2022

The media landscape has been changing for many years. From 2019 to 2021 , print subscription circulations fell by 7%, and single-sale copies by 11%. Put simply: when it comes to building reputations, shrinking media pools are becoming a bigger problem. and it’s important for PRs to be honest with our clients about this.

Reputation 62

Reputation Media SEO Case Study 62

Stephen Waddington

JULY 11, 2017

Only one third (35.9%) follow the debate about social bots and 15.9% have no idea about the topic at all. 4 Channel shift from print to social exaggerated. Social media and social networks are considered by far (90.4%) to be the most important channel to address stakeholders. 3 Shift to social. 5 Hypermodernity.

Communications 115

Communications Publicity Survey Newspapers 115

Buzzstream

DECEMBER 13, 2023

You can compile these lists manually or by scouring a media database. Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

You can compile these lists manually or by scouring a media database. Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). The top trend in media right now is the evolution of the multimedia journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). The top trend in media right now is the evolution of the multimedia journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

FEBRUARY 25, 2015

Doug Iverson (formerly with the Pioneer Press and Finance & Commerce ) edits healthcare reporter Chris Snowbeck and medical tech writer Joe Carlson (formerly with Modern Healthcare magazine); our Washington, D.C. Can you tell me about that? A photo posted by Maccabee Public Relations (@maccabeepr) on Feb 25, 2015 at 6:08am PST.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Bad Pitch Blog

MAY 20, 2010

She does not ask me to write about Retrevo, she merely asks me to credit them for the content. About a year ago Retrevo was known as a site for matching people with consumer electronics but we wanted to go beyond that and establish ourselves as, "the consumer electronics experts." Has it been successful? Do Right By The Reporter.

Pitching 49

Pitching Fashion Report Twitter 49

Waxing UnLyrical

APRIL 2, 2016

If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. You know… the “old” days, back when we didn’t have social media. Element #2: Creativity. Ready to dive in?

Strategy 40

Strategy Case Study Community Creativity 40