Landis PR

DECEMBER 4, 2023

Machine vs. Man: Does AI Efficiency Trump Human Creativity? No matter how powerful or disruptive it may be, generative AI simply cannot carry out the strategic thinking, creativity, real-world experience and authenticity that content marketing requires in order to be successfully implemented.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

5W PR

OCTOBER 18, 2018

This has provided massive opportunities for data and measurement at scale, but has also brought privacy and regulation to the forefront. I think now, what marketers and advertisers are trying to figure out, is how to take they data that is now available to them, and fuse that with actual creative content that matters to consumers.

Advertising 89

Advertising Advertising B2B Creativity 89

Bad Pitch Blog

SEPTEMBER 2, 2014

Early in my career, I''d declare I''m part of the creative class, in part, because of my dislike for math. 1) Inform Strategy: Since hugging it out with data, I''ve been able to show clients exactly why I''m proposing a specific editorial strategy. This is just one way data can inform strategy. But I''ve learned to love math.

Data 96

Data Privacy Infographics Measurement 96

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. Marketing turns to creative to stand out from the clutter . Strengthening community-building and connections.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

JANUARY 14, 2020

This includes running a team of seven PR, email, website, social media, multimedia and creative experts. In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it.

Marketing 79

Marketing Data Wireless Industry 79

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. Creativity over productivity: The volume of noise in the digital realm is beyond bearable and the public relations professionals that stand a chance must ditch their multi-pitch phone and email productivity for remarkable, creative campaigns on behalf of the brands they represent. 7: Lou Hoffman.

Social Media 91

Social Media Marketing Media Creativity 91

Karen Freberg

NOVEMBER 28, 2017

The first point that was made was how 1) social media was measurable and 2) social media was about engaging in relationships between brands and organizations. However, I do think it is important to note while social media does involve proactive measures to establish strong relationships, it can be measured. Wealth of examples.

Data 42

Data Media Case Study Social Media 42

PR Conversations

AUGUST 7, 2014

We are not just talking about a few people sporting Google Glasses, or measuring their heartbeats via the latest wristband or smart watch. If, on the other hand, my dress, smart jacket or t-shirt is monitoring, measuring and capturing data…what then? And what is to be done with the information being captured?

Publicity 87

Publicity Ethics Technology Government 87

Stephen Waddington

MAY 8, 2018

. #1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity. In each instance they use integrated communications to reach their audiences and are measured, evaluated and developed to secure the best possible outcomes. 8 Patient data discourse Data privacy is a tricky subject.

Communications 63

Communications Healthcare Print Community 63

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. You can also edit things easily. 9) PR tech assessment.

Pitching 63

Pitching Analytics Enterprise System 63

wiredPRworks

FEBRUARY 11, 2016

Facebook for Business: Creative approaches to Facebook postings and advertising for results. Understanding the new well-informed, multi-generation media-savvy audience. Measuring social media success with the right tools. Effectively manage your privacy and communication settings. Managing your community relations.

Training 45

Training LinkedIn Marketing Pinterest 45

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 192

Writing Communications Marketing B2B 192

PR Conversations

OCTOBER 21, 2011

In a hastily organized media conference on Saturday, October 15, 2011, the City of Ottawa’s chief medical officer of health, Dr. Isra Levy, announced that a local, privately owned “non-hospital” medical clinic failed to follow proper infection control measures, resulting in the potential exposure of 6,800 patients to Hepatitis and HIV.

Publicity 40

Publicity Conference System Privacy 40

Waxing UnLyrical

JANUARY 25, 2011

Etsy does not pre-screen users or the content or information provided by users.” “Use Etsy often removes sellers who violate the Terms of Use, and ask other users of the site to police listings and inform them of questionable sites. And yet, when informed about such items, their response is that they’re a form of artistic expression?

Policies 86

Policies Twitter Facebook Writing 86