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Everyone Wants Creativity in Communications. What’s Holding It Back?

Ishmael's Corner

Everyone perceives advertising agencies as creative. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz. People also categorize the digital shops under creativity. It also begs the question, how much do clients actually care about the behavior?

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Lessons Learned From Planning These Buzz-Worthy Events

Konnect Agency

Are you aiming to generate media coverage, increase brand awareness, drive sales, or foster customer loyalty? For instance, if your goal is to create social media buzz and press coverage, you would want to include elements that are visually appealing and shareable. A panel discussion? An interactive demonstration?

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2021 Solo PR Pro Premium Member Accomplishments

Solo PR Pro

It was featured on CNET, among other media outlets, as one of the top 22 films to stream on Amazon Prime. Kami spoke about how to protect yourself from home invasions. The creative campaign features actual talking trash delivering litter facts and fun in surprising settings and interviewing notable humans from around the state.

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Behind the Headlines With Ashley Simmons

Cision

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. Playing a role to creatively tell those stories, whether it’s to decision-makers here in Washington, the media or the general public, is really exciting to be involved in.

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Mark Borkowski says we should turn off tech and follow the example of his maverick acts

Mark My Words

We scroll social media, running a gauntlet of adverts specially selected for us. Those who are brave, creative and foolhardy enough to stray from the beaten track of convention can stumble across game-changing innovation. The Express These days many of us are slaves to tech. But in such unforgiving conditions mavericks thrive.

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6 inspiring B2B campaigns you’ll wish you came up with yourself

The Resolution Blog

The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. Key Takeaway?—?Don’t

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PR Hacks: Sure-fire Shortcuts to Public Relations Success

Bianchi Biz Blog

So over the years, I have read hundreds of articles and blog posts about how to get faster. Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days. but like most people, I do want to beat my personal best.

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