PR 20/20

SEPTEMBER 17, 2019

I always leave events feeling more in sync with my colleagues, and usually with an expanded network of intriguing people. So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.).

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

SEPTEMBER 5, 2018

Welcome to the inaugural Marketing Artificial Intelligence Conference (MAICON) —an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations. Registration opens in October 2018, but you can sign up now for event updates and a special discount code.

Conference 40

Conference Marketing Analytics Case Study 40

PR 20/20

JANUARY 15, 2019

Consider top personas, your company or service’s value proposition and how you’ll actually target them (personalized ads, reaching out via LinkedIn, targeted email nurturing campaigns). Ask sales for the top questions they receive, and turn customer concerns into a blog post. Live streaming events, Q&As or product launch.

Trends 57

Trends Marketing Software Video 57

wiredPRworks

FEBRUARY 11, 2016

Bringing your brand alive at virtual and live events. Why customer experience is more important than customer services. Design a customer-focused marketing plan that integrates directly to your customer's community. Ways to use WordPress to promote events. Managing your online reputation.

Training 45

Training LinkedIn Marketing Pinterest 45

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. Progress is slow.

Government 103

Government Education Print Ethics 103

Prohibition

JANUARY 14, 2022

So often, these events come as a complete surprise. An event that gives your company a black eye but doesn’t threaten its survival. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. How would we respond if a serious incident occurred at one of our events?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. And it takes time to look at the data you have, even if it’s limited, to figure those out.

Case Study 40

Case Study Study Training Small Business 40

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. Why is Crisis Management so Important to an Organisation.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Onclusive

MARCH 17, 2021

Many in the industry agree and acknowledge that PR/Communications as an organization is way behind in adopting data-driven ways compared to their colleagues in marketing, finance, customer service or human resources as an example. Why this roadblock shows up?

Data 195

Data Communications Reputation Data-Driven PR 195

Waxing UnLyrical

SEPTEMBER 28, 2010

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information.

Social Media 61

Social Media Media Crisis Energy 61

Beyond PR

AUGUST 31, 2016

Tell your teams who your target audience is, what they are creating, and your measure of success. That’s why events like Content Marketing Institute’s annual Content Marketing World are important. How to Use Customer Service and Community to Create Killer Content. – 11:50 a.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Reach and Impressions : Measures the potential audience size for your posts.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. The pendulum has swung too far and at the expense of creativity in marketing. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Waxing UnLyrical

AUGUST 25, 2010

Creative Commons To Love Yet Not OK. Their customer service is also pretty good; when it wasn’t working for me, I emailed them and got a reply almost immediately from their CEO. Image: rubyblossom. Note: if you look at your draft after you have saved and scheduled it, it will NOT work. So don’t do that.

Tools 100

Tools Google Twitter Facebook 100

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Prohibition

DECEMBER 17, 2021

It is a process that is designed to respond to a negative event that threatens the image, integrity, and/or financial well-being of the organisation. A crisis is defined as an event that is deemed to be critical and requires a quick and effective response. There are different ways in which crisis communication can be performed.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Stuart Bruce

SEPTEMBER 14, 2015

Too often what you see is fantastic, creative implementation, but I’m left with a sense of ‘why’? I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Digital PR training.

Digital PR 60

Digital PR Training Report Social Media 60

Journalistics

MARCH 24, 2015

– if a customer has a problem with what you sell, how quickly will you respond and what are you willing to do (publicly) to make that problem go away? What outcomes will you measure? – what do you want to measure? If you can’t measure performance against your goals and KPIs, you need to adjust them.

Strategy 72

Strategy How To Measurement Analytics 72

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Stephen Waddington

FEBRUARY 12, 2019

Spam Media such as LinkedIn, Medium and WordPress has democratised the ability to share thoughts and ideas but there isn’t an event or news story happens without an about the implications for a market or sector. It also enables rigorous measurement criteria to be set to evaluate and measure campaign activity.

Publicity 79

Publicity Community Pinterest Reputation 79

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164