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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. How was your transition into public relations?

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Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt

Sword and the Script

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Media relations isn’t sales. Focus on 20% of reporters.

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Changes in journalism impacting PR

Prakkypedia

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. PR pros (and the general public) have increased access to journalists through social media.

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How Jeff Bezos Scored A PR Win

ImPRessions - Crenshaw Communications

But many successful founders do have an innate grasp of PR and media strategy. But when it comes to the hand-to-hand combat of media relations, an instinct for the game surely helps. This is a business maxim as old as Machiavelli, but it’s often relevant in a tough media relations situation.

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Facts vs. Fluff: Are Opinion Pieces Dead?

ImPRessions - Crenshaw Communications

But, is this really the right course of action? Of course it depends on the tweet, but you could argue both sides of that one. . Today, many use Twitter and even TikTok to stay up-to-date and, while it’s great that social media can instantly serve up timely news, there are downsides to social platforms as news sources.

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Meet the Media: Justine Murphy, Senior Editor at Laser Focus World

Bianchi Biz Blog

As special publications editor for The Keene Sentinel in New Hampshire (the fifth oldest continuously published newspaper in the U.S.), Back when I was a newspaper reporter, I wrote a series of articles about an embattled high school principal accused of misconduct, including secretly altering the grades of several students.

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Meet the Media: Kurt Nagl, Manufacturing Reporter at Crain’s Detroit Business

Bianchi Biz Blog

Of course, COVID-19 is still a primary concern for business and society. Working in China and northern Iraq early in my career opened my eyes to the possibilities of journalism. How long have you been in journalism and how did you get started? My first non-school newspaper gig was at the China Daily in 2013.

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