Engage PR

JANUARY 6, 2018

Your target audience actually might be most active on Linkedin (*2) or if you’re a visually led brand like hotels, travel and leisure the most engaged communities maybe on Instagram or Pinterest. Just because 2billion people are on Facebook does not necessarily mean your business should have a Facebook presence.

Social Media 60

Social Media Strategy Media Survey 60

PR in High Definition

SEPTEMBER 30, 2016

This is particularly alarming because your managers and HR team are meant to wave the flag of the company and represent your corporate values. So with that healthy caveat in mind – once you have a good employer brand, here are my top tips on how to whisk up a great reputation. Use alternative ingredients.

Brand 48

Brand Branding How To Employee 48

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Maxim Behar

APRIL 17, 2024

We reached the five-star Le Meridien Hotel, where an important delegation of tour operators from Bulgaria was waiting for us for lunch. kindly invited me for breakfast in his apartment at the then Kempinski Sofia Hotel," Behar said. They joined us for a late drink in the hotel bar even. Can you really continue like this?

Hotels 64

Hotels Meeting Transportation Local 64

MaccaPR

SEPTEMBER 13, 2016

Sponsors from Speedo to Ralph Lauren fell away from Lochte, as social media posters and journalists feasted on the crushed reputation of the 32-year-old Olympian. The cover-up cost him four sponsors, his reputation and – maybe – his career.”. So what could Lochte have done differently?

Crisis 48

Crisis Airlines Reputation Corporate 48

Waxing UnLyrical

JUNE 5, 2015

As we were walking from the conference venue to wherever it was we’d decided to go, Don regaled me with stories of his hotel room and other sundries that is the stuff life is made of, and I remember laughing almost the entire way to the restaurant. Don was instrumental in those efforts. Based in the Washington, D.C.,

Measurement 40

Measurement Hotels Conference Facebook 40

Karen Freberg

AUGUST 21, 2018

That’s what happened to me a few weeks ago in the hallways of the Washington Renaissance Marriott Hotel during the AEJMC conference. I had Craig for two classes while at USC (Research Methods and Corporate Reputation Management), and these were two of my favorite classes in my academic career.

Leadership 40

Leadership Social Media Corporate Conference 40

Maxim Behar

JANUARY 31, 2024

PR has become a strategic function, enabling proactive communication, reputation management, and the cultivation of positive relationships with various stakeholders. On the contrary – with clever marketing and new services they manage to get more new clients, some of them big international corporations.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Beyond PR

MARCH 30, 2018

Teams employing AI handling external communication would be wise to have plans to manage reputation should anything go awry,” he wrote. When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. Humans build trust with humans — not bots.”.

Publicity 85

Publicity Training Technology Data 85

Maxim Behar

MARCH 6, 2022

And then one day, a friend of mine called me at the Sheraton Hotel. This is amongst the largest public relations corporations in the world and it gives us a lot of energy and it gives us a lot of experience and abilities to promote our business and then to improve our business to a much better level. And it took a couple of months.

B2B 52

B2B Communications Media Newspapers 52

Mark My Words

JANUARY 26, 2018

Those who hide behind the corporate charity fig-leaf to explain high spirits, the frat-boy, boozy Belushi iconography is a notion well past its sell by date. Now people are coming for their reputations and in a world where branding is everything even money and power can be threatened. They will fight to protect their freedoms.

Hotels 60

Hotels Course Financial Social Media 60

PRSay

SEPTEMBER 12, 2016

When Bill Nielsen called in June to tell me of the decision to include me in the Page Hall of Fame, I was lugging a suitcase up the stairs of a hotel in Hudson, New York. And time and time again the answer comes back that business leaders are focused on and value institutional reputation and communications more than ever.

Leadership 0

Leadership Agency Education Communications 0

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Think Google Hotels, Flights, weather, etc.). . – Betsy Hindman | Hindman Company. 3) Emotional connection with customers. “I

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

DECEMBER 15, 2020

Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. Luciana Lima | Vila Galé Hotels. Teams can be assembled based on their skills and expertise, not necessarily their locations.”. Rethinking internal and external comms.

Marketing 168

Marketing Employee Content Marketing Training 168

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. But when it comes to most types of reputation crises, they are decidedly unwelcome. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation.

Reputation 130

Reputation Viral Employee Customer Service 130