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How To Engage Millennials In Corporate Social Responsiblity

ImPRessions - Crenshaw Communications

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. If in doubt, start local and expand as time and resources allow. Drive engagement year-round. Keep it simple.

Corporate 168
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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts.

Industry 316
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Behind the Headlines With Sonja Warner

Cision

Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications. Has it improved global corporate communication?

Corporate 159
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5 Solos Share How to Break Into A Different Sector of Business

Solo PR Pro

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. Michael Ares, MDA Corporate Marketing, LLC. Bottom line?

How To 104
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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. I thought I’d ask my network for help!

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Marketing Mix: The Secret Sauce

Konnect Agency

This is often through “earned media” as your public relations team will leverage relationships, the news cycle, the local, regional or national media landscape and key messaging to secure media opportunities. Public relations is, oftentimes, the most cost-effective of all promotional activities. their followers’ buying decisions.

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Asda newsdesk story discovery supports authentic PR engagement

Stephen Waddington

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities.