ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

The trick to keeping a program fresh is to vary the PR tactics, like tapping a new media spokesperson, increasing fundraising or volunteerism goals each year, or localizing the story in key markets. If in doubt, start local and expand as time and resources allow. Drive engagement year-round. Keep it simple.

Corporate 168

Corporate How To Employee Nonprofit 168

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Cision

MAY 18, 2016

We are winning more and more international clients, and our presence in other countries grows rapidly. This might include translation of the slogan and main messages; adaptation of the strategy, including marketing plans, visuals and budgets; and local presentations to management, personnel, vendors, authorities, etc. .

Corporate 159

Corporate Groups Local Enterprise 159

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. What they’re really saying, Michael, is that they trust you.”. Bottom line?

How To 104

How To Fashion Banking Industry 104

Melissa Agnes

NOVEMBER 19, 2014

Some crises need immediate intervention, while others can be addressed through a slower, more analytical fashion. In wanting to volunteer for a position as a tactical medic/doctor on a local SWAT team, he attended the two-week school alongside veteran police officers, detectives, and sergeants. The Doctor in SWAT School.

Crisis Management 266

Crisis Management Crisis System Policies 266

Presspage

AUGUST 24, 2023

The brand adopted a publisher's mindset to strike a balance with editorial formulas and focused on relatable topics such as art, design, travel, music, and fashion. Local micro-influencers, like Eva Cleven, were leveraged to engage the target audience through podcasts.

Storytelling 78

Storytelling Data YouTube Strategy 78

Konnect Agency

OCTOBER 30, 2019

This is often through “earned media” as your public relations team will leverage relationships, the news cycle, the local, regional or national media landscape and key messaging to secure media opportunities. Public relations is, oftentimes, the most cost-effective of all promotional activities. their followers’ buying decisions.

Marketing 64

Marketing Consumer Local Social Media 64

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities.

Storytelling 60

Storytelling Local Community Case Study 60

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. I thought I’d ask my network for help!

Social Media 128

Social Media Agriculture Marketing Media 128

Critical Mention

AUGUST 5, 2018

Founder of West Levy PR , New York-based Heather West knows the fashion and and non-profit spheres as they relate to PR inside and out. If you’re in PR (or you want to be), here are some influencers to inspire you and help keep you in the know about what’s happening in the PR world. Heather West. westlevyPR. David Meerman Scott.

Twitter 77

Twitter Radio Social Media Print 77

Melissa Agnes

NOVEMBER 19, 2014

Some crises need immediate intervention, while others can be addressed through a slower, more analytical fashion. In wanting to volunteer for a position as a tactical medic/doctor on a local SWAT team, he attended the two-week school alongside veteran police officers, detectives, and sergeants. The Doctor in SWAT School.

Crisis Management 157

Crisis Management Crisis System Policies 157

Communications Conversations

FEBRUARY 18, 2015

But, for most media outlets, that has meant to things: * Merely sharing stories on those two networks–sometimes with paid advertising to support the stories (see: Any of your local media). I’m talking about big, international media like CNN and ABC News. And, I’m not just talking about media like Buzzfeed.

Social Media 60

Social Media Instagram Media Sports 60

Barokas

DECEMBER 20, 2017

Brandon Robinson, CAE, Executive Director of the Virginia Society of Association Executives: Get involved in a local SAE. Wherever your local association is, there’s an SAE for you. On being prepared for every scenario at an association event: Lori Kinsey, Meeting Professionals International, Northern California Chapter.

Construction 68

Construction Healthcare Leadership Local 68

Karen Freberg

MAY 19, 2017

One of my former classmates posted this week that it has been ten years since we were in Cape Town, South Africa for our international internship program for our Master’s degree at USC. I was not an intern that just made copies or got coffee. I was pitching the media for our fashion and consumer clients.

Local 40

Local Fashion Travel Transportation 40

PR Conversations

JULY 17, 2014

Although, if she’s really honest it started right back when she began in event management in the dark ages, totally inexperienced, organising a fashion parade for around 700 people for the local kindergarten fundraiser. Helen’s been self-employed for most of her 20 or so years in PR, with a brief in-house stint in local government.

Real Estate 71

Real Estate Local Government Internal 71

PR Conversations

NOVEMBER 20, 2014

Personally I feel the tendency to state that public relations practice (including internal communications) is better today than in the past is a mistake as much earlier wisdom seems to have not only been lost, but denied by this stance. As such it enables consideration of this specialism across a period of 65 years.

Employee 77

Employee How To Internal International 77

OnePitch

JUNE 16, 2022

Of course, the day wouldn’t be complete without a steady drumbeat of client calls and internal meetings to hash out priorities and deliverables. The stylist, apparently unwilling to take no for an answer, took the piece to a local jeweler, who then created a copy of the design.

Pitching 64

Pitching Consumer How To Meeting 64

Stuart Bruce

AUGUST 17, 2015

The UK’s Government Communication Service is at the forefront of this innovation, but you also see some amazing work and brilliant PR professionals in the NHS, local government and other areas of the public sector. Testament to the great work GCS does is that it has won more than 80 international and national awards over the last year.

Government 60

Government Communications Advertising Advertising 60

Reputation Us

SEPTEMBER 7, 2016

That’s why a crisis communications plan must be developed first before the inevitability of a data breach, a cyberattack or internal fraud sinks the credit union’s valuable reputation. A local newspaper reporter picked up the incident from a police report and then two TV news stations did follow-up stories.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

PR Conversations

OCTOBER 29, 2015

Regardless, the focus of my position was to ‘professionalise’ the role, which was located within the highways departments of local councils. working with local petrolheads to beef up their events as a platform for getting out the road safety message. At this stage in my career, local government beguiled me to return to it.

Publicity 40

Publicity Local Training Education 40

PR Conversations

MAY 1, 2017

One of the problems for me, though, with this focus is that it is almost entirely on individuals’ ability to adapt and their ‘internal local of control’ Public relations seems to reflect a largely individualistic perspective with little attention on systemic or structural factors and forces.

Crisis 63

Crisis Crisis Management Leadership Training 63

Deirdre Breakenridge

APRIL 6, 2015

As someone who’s seen Deirdre on stage in London, I know that her appeal and reach is truly international. I thought that might be an old fashioned view, but it’s not. regions to help create a resource that could help international marketers in considering their approach to North American PR. and European audiences in this post.

Local 150

Local Internal International Pitching 150

5W PR

MARCH 14, 2023

We’re using this trend to share all our favorite beauty & wellness tips & tricks Social Media Influencers on the Rise Lauren Tiby – With over 644K followers on TikTok, Lauren is best known for her GRWM videos, fashion hauls and sassy lifestyle content. Darcy McQueeny – With 1.3M

Trends 88

Trends Fashion Travel Hotels 88

PR Conversations

MARCH 6, 2015

Or are they led by their hearts for example into fashion or similar industries that notoriously pay poorly and require connections to get inside the door. The same ‘return on investment’ analysis applies to those who engage with professional development.

Publicity 40

Publicity Advertising Advertising Industry 40

PR Conversations

MARCH 6, 2015

Or are they led by their hearts for example into fashion or similar industries that notoriously pay poorly and require connections to get inside the door. The same ‘return on investment’ analysis applies to those who engage with professional development.

Publicity 40

Publicity Advertising Advertising Industry 40

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Internal comms a top priority. Or the Longview Journal in the case of this particular announcement.

Software 118

Software Case Study Advertising Advertising 118

Maxim Behar

NOVEMBER 14, 2022

It was almost midnight, we were finishing our dinner in a small restaurant near the ring road, very fashionable at that time, in the end of the 90s in Sofia, when good restaurants were no more than the fingers of my hand. Bill, you're wrong, why don't you approach a foreigner, they have a huge international experience.

Hotels 59

Hotels Ethics Meeting Fashion 59

Maxim Behar

JANUARY 5, 2021

And during this visit I was having a cup of coffee standing in the LA office of Hill+Knowlton with the local CEO. nce, and I already knew that America was the place to get the best of it. At the end of the meeting he suddenly took his cell phone from the desk, dialed a number and shouted loudly: "Hey. In the afternoon.

Hotels 52

Hotels Meeting Local Fashion 52

PRSay

APRIL 19, 2016

Linking tactics means that you’re scheduling your tasks in a sequential fashion designed to achieve the best results. To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content.

Communications 62

Communications Pinterest Reddit Radio 62

Sword and the Script

DECEMBER 10, 2019

With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

The Hoffman Agency

DECEMBER 7, 2017

The local time is 10:45 p.m. …” announced the captain. Following comprehensive internal briefings of the clients that I would support (including Nokia and NXP), I was soon developing media lists, pitching different media for attending a major event and making byline contributions. By Karuna Tsang, Associate Account Director.

Pitching 28

Pitching Analysis Local Case Study 28

Cision

JANUARY 14, 2016

WhatsApp is being used by thousands of local small businesses in other parts of the world. Perfect for B2C products with high visual appeal, such as fashion, food, tourism, photographers, etc. Use it if you’re tired of using WordPress or think it’s too old-fashioned. Although not very popular in the U.S.,

Marketing 120

Marketing Pinterest Mobile Social Media 120

NewsWhip

AUGUST 11, 2021

Based on the practices of international organizations and NGOs, we see four key areas of activity for those setting out to combat misinformation. In the case of a regional or local focus, using data to understand local narratives will enable you to frame the story so it ‘lands’, as Todd Ringler of Edelman describes: . “We

Brand 78

Brand Branding Groups Data 78

PR Fuel

OCTOBER 16, 2018

Are you a member of your local Chamber of Commerce? Various services offer access to continually updated media databases, and if you’re looking for a cheaper alternative, interns will surely love updating a press list by hand. Hire Interns. And a good intern can eventually turn into a good employee. Let the media know.

Web 40

Web Pitching Local Report 40

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Stage-managing communications to internal performers and audiences.

Employee 40

Employee Internal International Corporate 40

Communications Conversations

MAY 13, 2015

She graduates this spring summa cum laude , and has already secured a position as an account executive intern at Skyya Communications in New York City. She currently interns at Paradise Communications where she assists in writing and researching press materials for clients such as the Dali Museum and Visit. Pete/Clearwater.

Groups 60

Groups Internal International Conference 60

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. She subsequently developed her own fashion brand and became a successful businesswoman. As technology advances, we require up to the minute information quickly and efficiently.

Ethics 52

Ethics Communications Print Television 52