Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Challenge: Even with such a vast amount of space offered to exhibitors, it is possible to get locked out of exhibiting on the show floor.

Mobile 114

Mobile Technology Automotive Interviews 114

5W PR

SEPTEMBER 27, 2017

Creative public relations strategies can bridge the divide between corporate and editorial, generating content that is of value to media while supporting company priorities, maximizing resources and appealing to the larger consumer audience – All making the original marketing dollar stretch further and more effectively.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

Business Wire

FEBRUARY 2, 2018

We’ve gotten feedback from our community that public content – posts from businesses, brands, and media – is crowding out the personal moments that lead us to connect more with each other,” Zuckerberg said in his Facebook post. Implementation Tip! Implementation Tip!

Facebook 177

Facebook Community Advertising Advertising 177

Bianchi Biz Blog

APRIL 24, 2023

The relationships they have with media, thought leaders, conference organizers and influencers – do they have existing relationships with the important media and event organizers in your industry, or will they have to start from scratch? They can also bring new insights and perspectives that you may not have.

Automotive 79

Automotive Agency Mobile Trade Shows 79

Sword and the Script

OCTOBER 25, 2022

Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Proactive yet current with events and (e.g., More types of content.

Communications 126

Communications Crisis Internal International 126

Bianchi Biz Blog

JANUARY 21, 2021

Just as the COVID-19 pandemic abruptly halted most press events, tradeshows, customer events and news conferences many communicators rely upon to share news, one of Bianchi PR’s clients took a bold step in the virtual revolution. The same goes for booth preparation in advance of the event. Sylca Kleiner. “We Michael Scheuer.

Automotive 70

Automotive Training Travel Meeting 70

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. This is for good reason because research demonstrates events are often a good source of leads. However, events come with one big caveat: they are very expensive.

Trade Shows 86

Trade Shows B2B Conference Marketing 86

Sword and the Script

DECEMBER 30, 2017

Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. In turn, that led to an editor from a PR trade publication contacting me and asking to publish it. Whatever reservations or prejudices corporations seem to have about blogs and blogging, that is melting. And it’s about time.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Bianchi Biz Blog

DECEMBER 2, 2021

During that time, we have also dealt with many changes in the traditional and digital media and public relations environments. Media coverage in trusted publications that have established, engaged audiences can help you to build your own audience and drive traffic to your website.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Ask your customers for interviews on your corporate blog – soft interviews. 5) Network at tradeshows and events. This relations part of public relations.

B2B 78

B2B Media eBook Interviews 78

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. By contrast, a sales executive for a managed services provider pointed to local networking events, as his number one source of leads – and he does a lot of networking.

Marketing 60

Marketing B2B Local Customer Service 60

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

MAY 22, 2018

And one more key element – the importance of live events. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. But interestingly, today, events are often the single biggest expense in B2B marketing budgets — and that spending is growing.

Marketing 62

Marketing B2B Print Technology 62

Landis PR

JANUARY 3, 2022

2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. ESG issues will be dominating corporate communications in 2022 and beyond.”. The role of public relations in this new world must also adjust. In the U.S., PR isn’t just PR anymore.

Trends 52

Trends Trade Shows Agency Communications 52

Bianchi Biz Blog

OCTOBER 3, 2022

Gary Shapiro, president and CEO at Consumer Technology Association (CTA), which hosts the event, recently said that excitement is building, as CTA is expecting attendance to surpass 100,000 people. Jim is president at Bianchi PR with 40+ years of B2B PR experience in corporate and agency settings across multiple industries.

Automotive 129

Automotive Mobile Technology Hotels 129

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Email Signature – We help our client GNP Company produce an annual corporate sustainability report.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

FEBRUARY 10, 2015

Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Swift has carefully, methodically and brilliantly crafted a public persona designed to make you love her (or else). million viewers) into her confidence.

Social Media 48

Social Media Marketing Media YouTube 48

Sword and the Script

DECEMBER 15, 2020

Michelle Garrett | Garrett Public Relations. One area likely to see such permanent change is the events space, and how organizations use events for marketing and publicity. Many types of events will go back to being live, and they’ll address the pent-up demand for getting out and getting together in person.

Marketing 174

Marketing Employee Content Marketing Training 174