Corporate, Employee and Product Launch

7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A new product launch. But it’s not a contest. A milestone event.

Marketing

Marketing Product Launch Corporate Viral

Positioning Your Company for Investors

5W PR

MARCH 18, 2023

Corporate communication is essential for effective branding and securing external funding. Here are a few tips for using corporate communications to increase investment. To qualify for this, businesses must cultivate a strong reputation and make themselves known to investors through corporate communication.

Company

Company Corporate Product Launch Internal

What You Can Do With a Public Relations Degree

5W PR

AUGUST 23, 2023

Corporate communications manager In corporate settings, communications managers oversee internal and external communication initiatives. They handle employee communications, manage press releases, coordinate public announcements, and maintain the company’s public image.

Publicity

Publicity Public Affairs Crisis Communications Policies

With Shoppers Spending More on Beauty Products, Here Are 3 PR Strategies to Take Your Brand to the Next Level

5W PR

FEBRUARY 26, 2024

For example, an exclusive masterclass with celebrity makeup artists tailored around your offerings, beauty product launches attended before the masses, or limited-edition collaborations with industry darlings. Showcase the real people behind the brand, share employee stories, and actively engage in conversations.

Strategy

Strategy Brand Branding Product Launch

How long before virtual reality transforms corporate storytelling?

Communications Conversations

APRIL 6, 2015

They’re what I would call “experiential marketing” What about using VR for corporate storytelling? Couldn’t the Patagonia folks give fans and customers the chance to hike K2 at a product launch for a new backpack series it’s rolling out? Would that have legs? Storytelling happens in print.

Storytelling

Storytelling Corporate Trade Shows Product Launch

The Ethical Implications of Blurred Lines – Cheryll Forsatz

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. The task needs to be across all departments.

Ethics

Ethics Product Launch Corporate Consumer

What are the real incentives for employees to advocate for your brand on social media channels?

Communications Conversations

SEPTEMBER 2, 2015

It combines two loves of mine: employee communications and social media. And one big part of that kind of work is figuring out how to engage and incent existing employees to advocate for the brand online. How many blog posts have you read with the “tip”: Activate your employees! They believe in your products.

Employee

Employee Social Media Brand Branding

7 Common PR Mistakes Startups Make

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. Worse, they may let the news trickle out without a proper media strategy.

Agency

Agency Pitching Internal International

New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The Holmes Report estimates the global PR industry at $14.2

SEO

SEO Analytics Measurement B2B

Journalism statistics: 7 media relations takeaways from the 2023 State of the Media Report by Cision

Sword and the Script

JUNE 13, 2023

Consider the following: 68% “said they wanted data” such as original research; 37% said they won’t consider covering a product unless the pitch includes “data showing trends and problems the product is solving for my readers.” This company makes the key cards that many corporations use to give employees office access.

Journalism

Journalism Media Relations Report Media

Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. The next time you launch a new product feature, add FB Live to your list of tactics.

Facebook

Facebook Community Advertising Advertising

State of Social Q4 2014: LinkedIn is the real MVP

Shift Communications

FEBRUARY 9, 2015

For marketers and communicators, the momentum has reversed in terms of balance between corporations and job seekers. This perspective is confirmed by 10% growth in LinkedIn’s corporate customers portfolio. Job seekers are now in the driver’s seat of the economy as unemployment scrapes new lows. Christopher S.

LinkedIn B2B Advertising Advertising

What Are the Types of Press Releases?

PR Fuel

AUGUST 27, 2020

Product Launch Press Release. You can effectively deploy a press release to unveil a cool new product. Be sure to emphasize the features of the product in the release to capture the attention and interest of reporters. You may also want to let the public know if they can get involved with your event. Now You Know!

Nonprofit

Nonprofit Local Writing Examples

5 CES 2024 Mistakes Mobility Tech & Automotive Suppliers Need to Avoid

Bianchi Biz Blog

AUGUST 17, 2023

Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. We have a booth booked!” Sorry to be the bearer of bad news but that’s not all you need to be doing. it will be making at the show … yes, right now.

Automotive

Automotive Mobile Technology Resources

Medical Marketing Maven: Interviewing StoneArch Agency President and CEO Marcia Miller

MaccaPR

MARCH 12, 2019

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

Agency

Agency Healthcare Interviews Insurance

How to Prepare a PR Crisis Plan

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals.

Crisis

Crisis How To Crisis Management Crisis Communications

Social Media Rock Stars: Toro’s Christian Plewacki

Communications Conversations

JULY 19, 2018

At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. From an employee standpoint, the generational preferences and habits are so interesting to observe at these big old companies. It all depends on the day.

Social Media

Social Media Media B2B Content Marketing

An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. What is public relations?

Interviews

Interviews Publicity Technology Social Media

What is Technology PR?

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products. This can include investors or customers.

Technology

Technology Product Launch Crisis Management Case Study

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Employee communication will continue to be a major focus for many CCOs.

Marketing

Marketing Content Marketing Data Social Media

I’m in the Mood for a Good Holiday Story

Business Wire

OCTOBER 30, 2017

If you’re looking to activate reporters to cover your holiday news, NOW is the time to write your holiday stories. Use Business Wire’s customized distribution options to promote gifts by age and demographic.

Infographics

Infographics Travel Product Launch Video

5 Lessons Marketers Can Learn from the Popeyes/Chick-fil-A Chicken Sandwich Twitter Wars

MaccaPR

SEPTEMBER 9, 2019

Far too many corporations would have double-checked possible responses with in-house legal counsel, debated the risks of responding to a competitor on social, confirmed actions with their CEO and executive team, and perhaps responded within a day or two — but that’s not the timing for a conversation! They trusted their fans on social. #4

Twitter

Twitter Marketing Social Media Viral

Public Relations Today