ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A new product launch. But it’s not a contest. A milestone event.

Marketing 310

Marketing Product Launch Corporate Viral 310

Business Wire

OCTOBER 30, 2017

Utilize the data Business Wire provides including metrics on volume, sentiment, influencers, geographic location, and virality. If you’re looking to activate reporters to cover your holiday news, NOW is the time to write your holiday stories. Use Business Wire’s customized distribution options to promote gifts by age and demographic.

Infographics 154

Infographics Travel Product Launch Video 154

MaccaPR

SEPTEMBER 9, 2019

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. Face it, most social media posts from risk-averse corporations feel as human as an IRS form. So what can marketers like you learn from Popeyes’ online victory? Example: “Chicken. Pickles.

Twitter 105

Twitter Marketing Social Media Viral 105

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Your employees and stakeholders could be made to look incompetent or immoral. For example, an employee leaks damaging information about your company. ? A major crisis. Defects or quality issues with your product.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62