Ishmael's Corner

DECEMBER 7, 2014

I don’t think Rem Rieder, editor of the American Journalism Review, is going to be happy. Drilling down to the White House-created content, the press backgrounder reads like journalism starting with the absence of superlatives in the headline, “Strengthening Community Policy.”. 5 and Dec.

Journalism 108

Journalism Local Storytelling Policies 108

Solo PR Pro

JULY 5, 2022

Michael Ares, MDA Corporate Marketing, LLC. Financial markets open trading at 6:30 a.m. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. I definitely avoid scheduling meetings on Mondays or Fridays because *shudder* Mondays. Nothing starts without coffee.

Meeting 98

Meeting Writing Pitching Case Study 98

Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Training Corporate 106

Communications Conversations

JULY 15, 2015

But, for every Red Bull, there’s a Verizon (you remember Verizon’s failed attempt at brand journalism, right?). For every Microsoft Stories (which is actually pretty good), there’s a Van Winkle’s (Casper’s new entry into brand journalism–10 articles a day about sleep? Financial and structural.

Brand 60

Brand Branding Industry Journalism 60

Communications Conversations

OCTOBER 18, 2016

The Business Journal has its long-time 40 Under 40 “competition.” What I love about Susan isn’t how smart she is when it comes to navigating the world of corporate communications within a large org the size of Andersen (because she’s great at that). Definitely one of the solos I look up to. Figures, too.

Agency 60

Agency Groups Public Affairs B2B 60

Ethical Voices

FEBRUARY 20, 2023

All of these things need to be taken into consideration when working with tribal organizations, when working with tribal governments, or even working with non-Native companies and corporations that do business with tribes. That for me was definitely the most ethical challenge of my life as a professional. It really is relational.

Ethics 81

Ethics Community Conference System 81

Sword and the Script

FEBRUARY 16, 2019

Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. We all want to be part of something. And that’s the theme for this week’s Unscripted Marketing Links (UML).

Creativity 78

Creativity Study Survey Advertising 78

Stephen Waddington

AUGUST 27, 2018

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

Communications 60

Communications Analysis Web Handbook 60

Maxim Behar

MARCH 6, 2022

Remember what Winston Churchill said a long time ago that you can achieve a lot of things with journalism, but you must know when to quit. So that's how I decided to quit journalism and start my own company. Let me share with you my definition of publishing relations, telling the truth in a way people understand it. This is PR.

B2B 52

B2B Communications Media Newspapers 52

Contently - Strategy

APRIL 24, 2019

Specifically to scale, you’ll definitely need to assess a few parts: new goals and KPIs (more on this in a few pages), SEO keywords, and an updated gap analysis. Having served as the executive editor at Money Magazine, Magnarelli’s journalism experience gave her an advantage. Let these trends influence your latest goals.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

PR Conversations

SEPTEMBER 18, 2014

It makes one wonder whether Canadian corporations prescribe less value to public relations as a strategic management function. Alternatively, perhaps public relations is a best-kept secret in corporate Canada. Public relations education now trumps journalism.

Study 99

Study Measurement Survey Education 99