Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Coach and prepare corporate spokespeople.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Buchanan PR

SEPTEMBER 19, 2022

When I started my career in corporate communications three decades ago, there was a long-running joke that every CEO or client wanted only one thing from their communications team: “Get me in The Wall Street Journal.”. First, it’s great journalism. Cheddar News. ProPublica. Its audience skews older, educated and liberal.

Journalism 52

Journalism Media Financial Local 52

PRSay

SEPTEMBER 27, 2023

A recent research study published in the Journal of Media Ethics sheds light on the significant role that accreditation and certification play in enhancing professionals’ confidence and frequency of engaging in ethics counseling. He previously served as vice president of corporate communications for Kissimmee Utility Authority.

Ethics 185

Ethics Study Public Affairs Training 185

Contently - Strategy

OCTOBER 24, 2019

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. Because of email’s inherent intimacy—it’s just you, your subscriber, and a secret list of every other BCC’d subscriber—financial services content marketing can really shine.

Financial 46

Financial Banking Content Marketing Writing 46

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast What’s the secret to success? We are often cited in major publications such as the Wall Street Journal, The New York Times, CBNC and Economist, which use our data as backup for their stories around corporate leadership.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast. We are often cited in major publications such as the Wall Street Journal, The New York Times, CBNC and Economist, which use our data as backup for their stories around corporate leadership. What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

Stephen Waddington

FEBRUARY 15, 2022

Indeed, paper published in The Journal of Marketing in 1978 suggested that alignment of marketing and communication functions drove better business outcomes. There are different priorities for corporate and financial public relations relative to consumer and trade public relations. A recent case study highlights the issue.

Trends 157

Trends Publicity Marketing Case Study 157

PR in High Definition

SEPTEMBER 30, 2016

This week, the News Media Association (NMA) wrote to ministers to say that it is becoming “increasingly difficult” to fund quality journalism, and the diversion of advertising revenues is to blame. The site opened its doors to corporate brands looking to publish content on its website. The post Will quality journalism become extinct?

Journalism 48

Journalism Advertising Advertising Google 48

Newsfile

MARCH 14, 2024

Bloomberg Terminal: The Market Leader Bloomberg Terminal is subscription-based software that offers financial market data, analysis, content and trading capabilities to business professionals. With its dominant 33% market share in the financial world, Bloomberg terminal is a powerhouse. billion in revenue in fiscal 2023.

Financial 52

Financial Education Analysis Analytics 52

Reputation Us

AUGUST 2, 2021

RepUs enhances, advances and defends corporate reputations. Before forming RepUs, Boggs was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and legal clients. EILEEN KOREY.

Reputation 78

Reputation Publicity Enterprise Television 78

Reputation Us

AUGUST 2, 2021

RepUs enhances, advances and defends corporate reputations. Before forming RepUs, Boggs was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and legal clients. EILEEN KOREY.

Reputation 78

Reputation Publicity Enterprise Television 78

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications? With so much content saturating the marketplace, how can you ensure your messaging resonates? Rapid Fire Round.

Corporate 0

Corporate Airlines Financial Journalism 0

PRSay

OCTOBER 17, 2019

A distinguished corporate executive, Byrum traveled throughout the country living and working in California, Texas, Washington, D.C., He then moved to Texas, where he held corporate leadership roles for EDS Corp. Skilled in mergers and acquisitions, Byrum counseled companies on financial structures and market positioning.

Ethics 76

Ethics Financial Local Newspapers 76

Sword and the Script

AUGUST 23, 2022

Traditional outlets are usually run according to ethical journalism principles.”. “We We play heavily in industry trade media and specific financial media. Because that’s what journalism is. Media has become increasingly activist like and if you’re with a corporate brand, you’re instantly a target.”.

Survey 136

Survey Media Report Journalism 136

Solo PR Pro

DECEMBER 27, 2022

Laura Frnka-Davis' agency LFD Communications had its best year financially since starting the business in 2018. Gayle also won three first place, four second place, and two third place awards for journalism and public relations entries at the San Diego Press Club Journalism Awards.

Print 58

Print Financial Journalism Healthcare 58

ImPRessions - Crenshaw Communications

MARCH 6, 2017

What, if anything, can a PR or corporate communications expert do to turn things around? Serious problems at one-time technology highflier Theranos were exposed by a series of investigative reports by John Carreyou of The Wall Street Journal. Most companies hire PR agencies to help them get out positive news.

Reputation 159

Reputation How To Employee Financial 159

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Presspage

JANUARY 23, 2018

In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. Press release! In 2006, Foremski published one of his most unforgettable blogs titled Die!

Newspapers 92

Newspapers Financial Print Technology 92

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. Best of all, journalism organizations like ProPublica and The Center For Public Integrity are enjoying unprecedented support.

Airlines 180

Airlines Reputation Journalism Crisis 180

Business Wire

JANUARY 19, 2017

Business Wire has spent over 50 years building symbiotic relationships with media, investors and consumers by regularly delivering factually reliable and timely corporate news content. Such archiving of information guarantees that news is visible and available for reference long after its initial release.

Financial 164

Financial Video Consumer Data 164

Sword and the Script

SEPTEMBER 1, 2020

The announcement said, “financial backers Kohlberg Ventures and Arrowroot Capital will continue as significant investors in the company, alongside the founders and management.” The data for their report comes from scouring published financial reports. SocialChorus last raised $12.5

Internal 147

Internal International Tools Software 147

Doctor Spin

FEBRUARY 14, 2024

In public relations, we call this: Corporate Communications ( blog posts ) In some organisations, especially large ones, there are various financial stakeholders. Shareholders, investors, financial institutions, etc. And yes, public relations is equipped to cater to the informational needs of financial stakeholders.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. The corporate affairs division was able to demonstrate a 20 percent increase in new account sign-ups.

How To 223

How To Marketing Storytelling Measurement 223

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Cision

SEPTEMBER 23, 2016

Moving fluidly between the worlds of journalism, business technology writing, marketing and PR, she does everything from writing editorial for C-Level IT publications to providing marketing support for organizations ranging from start-up to Fortune 500. What will catch your attention? Anything else you would like PR professionals to know?

Technology 120

Technology Pitching Insurance Insurance 120

PRSay

JANUARY 3, 2018

Tech companies have made huge financial bets on all of these innovations. Artificial intelligence also has the potential to revolutionize journalism. Such conversations emphasize and express concern about AI (artificial intelligence), AR (augmented reality) and ephemeral content (e.g., the blink-and-you-miss-it nature of Snapchat).

Publicity 162

Publicity Social Media Television Measurement 162

Communications Conversations

JUNE 8, 2017

I just wrote about this last week , but Susan is one of those rare corporate-side folks who gets the power of networking. I always tell people that I have one of the best roles within the Corporate Communications team at U.S. What is it about financial comms that keeps you wanting more? She’s so great.” Believe me.

Banking 113

Banking Sports Financial Corporate 113

Ishmael's Corner

DECEMBER 7, 2014

I don’t think Rem Rieder, editor of the American Journalism Review, is going to be happy. Drilling down to the White House-created content, the press backgrounder reads like journalism starting with the absence of superlatives in the headline, “Strengthening Community Policy.”. 5 and Dec.

Journalism 108

Journalism Local Storytelling Policies 108

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. What does this new role entail, what are you most excited for with it, and what do you hope to accomplish? .

Automotive 245

Automotive Resources Strategy Consumer 245

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. Do you completely disagree and believe journalism ethics are alive and well today? Let me know.

Advertising 52

Advertising Advertising Ethics Conference 52

PRSay

APRIL 15, 2021

” — Dave Samson, Global Vice Chairman, Corporate Affairs, Edelman . ” — Kevin Waetke, APR, Fellow PRSA, Associate Vice President, Corporate Marketing, Sammons Financial Group. ” — Raquel Rivera Torres, APR , Corporate Communications Director, Grupo Ferré Rangel. Follow your gut.”

Company 186

Company Employee Internal International 186

Solo PR Pro

JULY 5, 2022

Michael Ares, MDA Corporate Marketing, LLC. Financial markets open trading at 6:30 a.m. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business.

Meeting 98

Meeting Writing Pitching Case Study 98

Maxim Behar

FEBRUARY 23, 2022

And secondly - we never "throw away" high salaries, usually our proposal contains a reasonable for the position, responsibilities and market starting salary with very clear commitments to performance-based financial incentives. What corporate values do you educate your employees in?

Interviews 52

Interviews Financial Corporate Journalism 52

Stephen Waddington

OCTOBER 30, 2017

Lord Bell wasn’t responsible for delivering the work that resulted in the PRCA expulsion, but he set up the original contract, and was responsible for a corporate culture in which this type work was acceptable. The PRCA called out the lack of oversight that a major account of this size should have attracted.

Wikipedia 60

Wikipedia Government Interviews Ethics 60

Melissa Agnes

JULY 17, 2014

Anyone who takes my graduate Strategic Communications course learns that leverage, one of the most overused words in Corporate America , is banned from use in all class projects. Used in the context of physics or financial services, leverage is an appropriate industry-specific term. Eric Chandler’s top 3 despised buzzwords.

Social Media 252

Social Media Crisis Media Viral 252

Beyond PR

JULY 28, 2017

From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. Especially in the case when a corporation acquires many other brands, the way Cision has done, it’s imperative that you monitor brand identity. At Cision, many of our team members have worked at other technology corporations.

Employee 80

Employee Journalism Data Technology 80