Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Tools 195

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. What are the Basics of Crisis Communication Planning?

Viral 52

Viral Crisis Communications SEO Reputation 52

Burrelles Fresh Ideas

JANUARY 30, 2024

When I am writing or editing others’ work, I personally use Grammarly Premium. When I am writing or editing others’ work, I personally use Grammarly Premium. Our blog posts are human-written, and if we use any sort of AI-assisted writing tool, we will disclose it.

Ethics 96

Ethics Crisis Transportation Airlines 96

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. As I read year-end wrap-ups and new year predictions each year, this topic inevitably crops up. And this year was no exception.

Pitching 94

Pitching Print Measurement Report 94

Stephen Waddington

MARCH 26, 2020

The current situation will put many areas, including PR, strategic communication and crisis communication, to the test and perhaps reshape and transform them for years to come. The participants will be asked to write a diary for one month. How do they observe the role of PR and strategic communication in general?

Policies 109

Policies Government Study Crisis Communications 109

Critical Mention

APRIL 5, 2019

How do I measure its success? Real-time media monitoring and analysis tools assist your team in measuring your content marketing efforts by tracking how often your brand’s mentioned online and what your audience is saying. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Sword and the Script

DECEMBER 23, 2014

We must continue to measure every act against not only what is legal but also what we would be happy to have written about on the front page of a national newspaper in an article written by an unfriendly but intelligent reporter. Financier, PR man, crisis manager – and pitch man – this guy can do it all.

Reputation 115

Reputation Newspapers Crisis Communications Leadership 115

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Communicating to two worlds. Crisis interrupted.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult. 5) Cision Impact pricing and customers.

Publicity 89

Publicity Media Advertising Advertising 89

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Last but certainly not least, crisis communications is another benefit of following trends. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Trends 61

Trends Viral Analysis Crisis 61

Cision

JUNE 15, 2017

Brands are consistently identifying the need to incorporate Hispanic public relations to cost-efficiently improve their communications reach and impact their sales. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact. A key lesson is to always be prepared for the unexpected!

Automotive 245

Automotive Resources Strategy Consumer 245

Mindful Marketing

FEBRUARY 15, 2017

And unless you’re tracking and measuring their performance, that cost can quickly become a money pit. In turn, be sure to ask for consistent measurement and analytics that clearly demonstrate how PR is impacting the business (and thus, your investment). Crisis communications? That depends. Can we do our own PR?

Agency 50

Agency Crisis Communications Measurement Analytics 50

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Sword and the Script

JUNE 3, 2020

The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. 4) Cision tool measures the visibility of coverage If you earn coverage for your employer or client – can you tell how many people read that article?

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Critical Mention

AUGUST 16, 2018

In a crisis communications situation, they want all the coverage their inbox can handle and some way to sort through it all. By measuring the news sentiment (positive, negative or neutral) around your company, you can continue to use what’s working and make adjustments to what’s not. The problem? SCHEDULE A DEMO.

Media 60

Media Software Crisis Analytics 60

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. It would be even funnier if it wasn’t so tragic.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Mindful Marketing

JULY 15, 2015

The PR analytics and PR measurement landscape are continually evolving with the advent of owned vs earned media, social channels, the Barcelona Principles and a growing demand for standards around measurement and analytics. So we know PR measurement has changed and continues to evolve (thankfully). By Seedepth.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” How has your PR education prepared you for your career?

Education 150

Education Training Course Social Media 150

Sword and the Script

DECEMBER 30, 2017

Not long after that I started this blog and began writing. One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. Then it got picked up by a crisis communications specialist who asked to run it in his newsletter.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. I saw a lot of PR pros spinning wheels b/c they couldn’t measure effectively #measurepr. Heidi Sullivan (@hksully) March 9, 2017.

Measurement 40

Measurement Financial Internal International 40

Critical Mention

APRIL 2, 2019

Discovering what platforms your competition is using to measure their success enables you to keep on top of trending technologies and streamline your team’s workflow by cutting down on tasks. Wappalyzer. This free tool identifies what software your competitors are using. SimilarWeb. Until next time! Critical Mention.

Analysis 74

Analysis Tools SEO Software 74

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding.

Data 42

Data Media Case Study Social Media 42

Solo PR Pro

JUNE 30, 2015

Just a few of the session highlights include: Global Analytics: Measuring What Matters Most – Louis Gray, Analytics Advocate, Google. How to Write Short: Word Craft for Fast Times – Roy Peter Clarke, Senior Scholar, Poynter Institute. Instagram for PR Success – Heather Whaling, President, Geben Communication.

Hotels 40

Hotels Conference Analytics Sports 40

PR Conversations

OCTOBER 28, 2014

Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. Incidentally, it completely defeats me why we are drawn into being measured against the remaining 20 per cent (i.e., She is editor-in-chief of the Journal of Communication Management.

Leadership 111

Leadership Publicity Government Journalism 111

Stuart Bruce

FEBRUARY 21, 2015

You’ve got to write 150 words (a minimum of 50 under three different headings) for every CPD activity. But you can get five points for reading short best practice guides or even case studies and it takes me almost as long to think about and write the 150 words as it did to do the activity in the first place!

Case Study 60

Case Study Conference Training Wikipedia 60

Prohibition

JANUARY 14, 2022

Team roles and responsibilities need to be clear if your crisis communication plan is going to work. Your team members should all understand what they’re supposed to do in a crisis and how they can help each other. Media contacts – These are the journalists and bloggers who will write about your business.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Shift Communications

APRIL 22, 2015

We expect clients to be professional and to measure up to our values – like honorable – too. If the agency and the client are on two different pages on how to engage with the media or how to handle crisis communications, the agency needs to beware. Yelling at our staff isn’t productive or professional.

Financial 60

Financial Agency Internal International 60

Waxing UnLyrical

NOVEMBER 19, 2010

Although I have no experience in crisis communication, I have learned some important lessons in light of Tablo’s scandal. Mark as read Approve comment Hi Herwin--nice case example of crisis communications and reputation management. Regardless, thanks for visiting! Wanna Subscribe? These fine folk did: Jan.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

SEPTEMBER 28, 2010

Image: Geoff LMV via Flickr , Creative Commons These included sentences like On what Pepco’s crisis communication plan is: “Pepco takes its responsibility to keep customers informed seriously. Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information.

Social Media 61

Social Media Media Crisis Energy 61

Sword and the Script

FEBRUARY 23, 2016

The softer costs are perhaps harder to measure, but arguably more expensive. No corporate communicator wants to hire an agency only to have to facilitate every writing assignment. Product history – the customer, launches , enhancements, crisis communications and the basic strengths and weaknesses.

Education 60

Education Corporate Employee Agency 60

Cision

SEPTEMBER 10, 2015

Right now, the biggest focus is on writing and presenting content for mobile consumption. Prepared for a brand crisis? Click here for your free crisis communication tip sheet! Emerged Trends. Content optimization for the mobile and semantic web.

Trends 120

Trends Mobile Web System 120

Burrelles Fresh Ideas

MAY 30, 2023

Related: Top 9 Tips for Accessible Communications Inclusive collaborations Making your PR campaigns genuinely accessible isn’t just about using measures that enable those living with challenges to adapt their consumption methods. To connect with Katie, you can follow her on Twitter.

How To 40

How To Ethics Education Creativity 40

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

Government 103

Government Education Print Ethics 103

Sword and the Script

APRIL 2, 2019

By the way, the WSJ reporter on that byline used to write for PRWeek). The legal community, and more specifically the in-house effect on law firms bear insight. I’d like to believe, PR agencies that specialized in crisis communications can identify here. PR Measurement: A Pulse Check on How Communicators Show Value.

Agency 92

Agency Trends Marketing Survey 92

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 105

Trends YouTube Video Social Media 105