PR 20/20

FEBRUARY 7, 2019

A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on.

Marketing 74

Marketing SEO Trade Shows Technology 74

Sword and the Script

NOVEMBER 22, 2016

To that end, I do think B2B organizations should be investing moderately in Facebook ads, with one caveat: These should be done as an effort to augment a content marketing approach, rather than solely for lead generation. In other words, think about fans of news and trade publications in your vertical market.

B2B 60

B2B Facebook Marketing Social Media 60

Burrelles Fresh Ideas

MARCH 12, 2024

PR professionals typically have an extensive network and can help you build your brand quickly with email campaigns and content marketing that will make waves. You can build on the efforts of PR professionals by creating your own content writing strategy. Download our free Product Launch tip sheet.

Social Media 78

Social Media Strategy Media Reputation 78

Shift Communications

NOVEMBER 11, 2015

Decide on what you want to do with your content – do you want to release a video on the same day on a weekly basis, for example? Do you want to plan content around key product launches you see coming in the future, or seasonal events? 3) It’s all about the visuals, so clean up shop.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Decide on what you want to do with your content – do you want to release a video on the same day on a weekly basis, for example? Do you want to plan content around key product launches you see coming in the future, or seasonal events? 3) It’s all about the visuals, so clean up shop.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Decide on what you want to do with your content – do you want to release a video on the same day on a weekly basis, for example? Do you want to plan content around key product launches you see coming in the future, or seasonal events? 3) It’s all about the visuals, so clean up shop.

YouTube 60

YouTube Brand Branding Analytics 60

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. David Berkowitz , Founder, Serial Marketers. Content marketers will find new allies in PR.

Marketing 187

Marketing Content Marketing Data Social Media 187

Deirdre Breakenridge

MAY 23, 2017

I’ve “covered” book releases, product launches, and restaurant openings. You get an SEO boost, exposure to a brand new audience, and two pieces of content for the price of one. and name.kitchen, where she does media relations, content marketing, and social media. Interview each other or trade posts.

Blogging 282

Blogging Case Study Social Media Instagram 282

PR 20/20

NOVEMBER 29, 2022

Marketing analytics reports (automation software dashboards, social, SEO, website). Website reviews (calls to action, content, design, landing pages, mobile compatibility, optimization). Keep track of milestone dates in a central marketing calendar for easy reference when building strategies. Industry trends and reports.

Marketing 52

Marketing Analytics eBook System 52

PR Fuel

JULY 5, 2020

Perhaps you have a new product launch or event that needs to be publicized. Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. It first helps to know the difference between a press release and a regular piece of content marketing.

Writing 52

Writing How To SEO Infographics 52

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. If the asset is part of a major product launch or marketing campaign, consider sharing it with employees across the entire organization using a larger internal communications plan.

eBook 120

eBook Product Launch Software Internal 120

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. million dollars.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Prohibition

APRIL 13, 2023

You can also use shorter ‘clips’ to tease longer videos or product launches while encouraging people to watch the entire long video content on the company website or YouTube channel. Create Blog Posts From Video Content Blog posts are an excellent way to drive traffic to your website and improve your SEO ranking.

Video 62

Video Infographics Social Media Instagram 62