Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Without a plan, you risk all of your content efforts going to waste. We have 10 steps on how to create your next content marketing plan: What exactly is content marketing?

Content Marketing 128

Content Marketing How To Marketing B2B 128

Cision

MAY 7, 2015

When it comes to content marketing, there’s a lot of “been there, done that” out there. It takes a little creativity, but once you break through the doldrums, you’ll find these to be quite effective tools to help you connect with your audience. Infographics are another great visual addition to your content marketing arsenal.

Content Marketing 120

Content Marketing Tools Blogging eBook 120

Contently - Strategy

NOVEMBER 3, 2021

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Prohibition

OCTOBER 10, 2022

Content marketing is the process of planning, sharing and distributing relevant and valuable material consistently to attract and retain your ideal target audience. What are the different types of content marketing? Social media content. But social content may resonate more with a younger audience.

Content Marketing 62

Content Marketing Marketing Strategy Tools 62

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies.

Engineering 99

Engineering Writing Mobile SEO 99

Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. And I have a massive library of SEO and content marketing material.”.

SEO 130

SEO Content Marketing Marketing Software 130

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. By diversifying the types of content that you share, you attract different people with different needs.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Sword and the Script

OCTOBER 22, 2020

As much as 34% of content is being republished and recycled, according to an analysis by Chris Penn for the marketing data consulting company Trust Insights. Mr. Penn told me he used a tool called AHREFS – a popular SEO tool to perform the analysis. Need help with marketing or PR? Click image for higher resolution.

Content Marketing 89

Content Marketing Marketing Analysis Survey 89

Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. When compared with other forms of marketing, content marketing has the potential to form a meaningful and long-lasting relationship with your customer or prospect. And that results in you achieving your marketing goals. I’ll give you an example.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid. Use headline formulas.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

Content Marketing 86

Content Marketing Marketing SEO Video 86

Buzzstream

JANUARY 9, 2019

Content marketing takes time and effort. By working together with other guest bloggers on content creation and helping each other get mentioned, we’re building useful, long-term relationships. Since I started applying reciprocity in marketing a year ago, it has helped us grow our organic traffic for Survey Anyplace by over 100%.

Content Marketing 134

Content Marketing Marketing How To Resources 134

ReimaginePR

JULY 11, 2016

You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. After all, when you try to create content, it probably seems to take forever as you fall further down the never-ending rabbit hole of ideas, tasks, and social media updates. content marketing strategy.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

Shift Communications

OCTOBER 21, 2014

This week I was reminded of a post I wrote back in March on jumpstarting your B2B content. MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. The report provides some great insight into how B2B marketers are thinking about content and where they’re stuck. The reminder?

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Cision

JUNE 18, 2015

Content marketing is an established PR tactic, but it can sometimes feel like wielding a double-edged sword. To increase your content marketing success rate, consider the following five tips: 1. To increase your content marketing success rate, consider the following five tips: 1. Focus on your niche.

Content Marketing 120

Content Marketing Marketing Pitching Pinterest 120

Cision

MAY 25, 2015

If you’re a PR professional in the year 2015, you are probably well aware of a little tactic known as content marketing. for a while now in the communication world, but the PR industry is finally starting to realize that creating and owning content to tell a story is a great complement to more traditional methods.

Content Marketing 120

Content Marketing Marketing Storytelling Video 120

Critical Mention

APRIL 5, 2019

Without great content, you lessen your chance of generating leads and conversions. Simply put, content marketing is an effective way to generate and nurture leads, as well as keep your brand relevant in today’s digital world. What is content marketing? Research the types of content marketing that sell.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Polaris

DECEMBER 7, 2014

Write marketing content more quickly and more efficiently? The style of calendar you use will vary depending on the objective of your blog, the kind of content you create and the type of organization you work for. Who: Sarah is a UK-based blogger, content marketer, speaker and mom. Here are 5 to consider.

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

Waxing UnLyrical

SEPTEMBER 12, 2019

Content marketing is all the rage, and for good reason: it works. With 70% of internet users saying they’d prefer to learn through content rather than ads , content marketing makes perfect sense. Still, there’s a lot more that goes into content marketing than simply writing a blog about a new product.

Content Marketing 60

Content Marketing Marketing Case Study Google 60

Prowly

DECEMBER 5, 2019

Writing simple website posts is easy, but crafting high-quality content is totally different. Content creation has become one of the most powerful promotion tools worldwide, but it can’t make a big impact on the target audience if you don’t plan and execute it properly.

Writing 205

Writing Strategy Tools Content Marketing 205

Polaris

DECEMBER 12, 2014

It’s easy to get the connection between content marketing and business-to-business brands. Blog posts, ebooks and webinars are tools well suited to moving a business customer through this type of sales cycle. The link between content marketing and consumer brands, on the other hand, is not as obvious.

Content Marketing 161

Content Marketing Marketing Pinterest eBook 161

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Want to deliver valuable content in 2016? Episodic Content .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I AI-written content adds more noise. “PR David Berkowitz , Founder, Serial Marketers.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

DECEMBER 26, 2017

It’s good to know where and how other marketers are finding success. Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. We are after all forever students of marketing. Those categories are: Content marketing statistics.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Landis PR

DECEMBER 4, 2023

Photo courtesy of Pixabay Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for AI in marketing is likely to reach $107.5

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Buzzstream

DECEMBER 28, 2023

That’s why building a tool kit is essential. Without the right tools, you’ll waste time on menial tasks and diving down research rabbit holes. Here are my go-to tools for blogger outreach and some tips on how to use them effectively. There are a variety of tools available. Built for 1. Pricing: Free trial. $29/mo

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

That’s why building a tool kit is essential. Without the right tools, you’ll waste time on menial tasks and diving down research rabbit holes. Here are my go-to tools for blogger outreach and some tips on how to use them effectively. There are a variety of tools available. Built for 1. Pricing: Free trial. $29/mo

Tools 71

Tools Blogging Pitching Google 71

Remote PR Jobs

SEPTEMBER 25, 2023

It should be part of any growing brand’s marketing toolkit, and it may just become a key part of your brand’s strategy -- as it should. Here’s how to ensure public relations continues to play a role in your marketing strategy: Amplify your message. Make your message a positive one and ensure that comes through in your writing.

Publicity 100

Publicity Marketing Pitching Google 100

Cision

SEPTEMBER 28, 2015

The Internet is overloaded with content. Every day, marketers are throwing more and more content into the mix, saturating the marketplace with information and making it a struggle to get your efforts noticed. There are still ways to make your content stand out from the rest, however, and it starts with the right marketing tools.

Tools 120

Tools Content Marketing Google Trends 120

Buzzstream

DECEMBER 20, 2023

Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Over the past ten years, I’ve tried numerous tools, and the ones below represent the most useful link-building tools on the market today. Why pay for a tool when you can do this yourself?

Tools 71

Tools SEO Analysis Google 71

PR 20/20

NOVEMBER 29, 2016

Widmer is a content marketing expert and freelance writer. Content marketing isn’t a sprint—it’s a marathon. Why are you writing? If you’re just putting content out there for the sake of putting it out there, it’s highly unlikely you’ll see a high level of success. Step 1: Write down your goals.

Content Marketing 40

Content Marketing Writing Marketing Tools 40

Buzzstream

DECEMBER 28, 2023

That’s why building a tool kit is essential. Without the right tools, you’ll waste time on menial tasks and diving down research rabbit holes. Here are my go-to tools for blogger outreach and some tips on how to use them effectively. There are a variety of tools available. Built for 1. Pricing: Free trial. $29/mo

Tools 62

Tools Blogging Pitching Google 62

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. It’s a form of blindness that’s liable to show up elsewhere in marketing and the organization; we are all forever students.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Landis PR

JULY 31, 2023

This has created both an opportunity and a potential point of concern for professional marketers and communicators who are wondering: Do the benefits of AI outweigh the threats? But you’re still going to need to review the content and adjust accordingly. Solid storytelling, writing and editing skills are still very much in demand.

Communications 97

Communications Marketing Pitching Technology 97