5W PR
MARCH 4, 2024
Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. But in this exciting, competitive landscape, the question for brands becomes how they can grab their attention, ignite their imagination, and become their travel buddy of choice.
Contently - Strategy
MAY 11, 2024
Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.
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5W PR
MAY 17, 2024
Traditional media relations Established media platforms, including outdoor magazines, travel publications, and local news channels, can serve as powerful vehicles for brand promotion. Adventure-based content marketing Creating captivating content through blog posts, articles, or videos can convey a sense of adventure.
Contently - Strategy
JULY 22, 2021
Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. But in travel? Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos.
Contently - Strategy
OCTOBER 5, 2020
On The Content Strategist, our audience comes to us for content marketing expertise, and they’ve never seen ads for other outlets on our site, so the banners probably caught their attention in a good way. Take Marriott, one of our clients, which uses this approach on its Marriott Bonvoy Traveler magazine.
Contently - Strategy
AUGUST 28, 2019
Let’s say you have a locale in mind—maybe a faraway destination you’ve always wanted to see—but you don’t know where to begin researching hotels, car rentals, excursion packages, and restaurants. You want to discover this place like a local would, right? A well-designed piece of branded print media is even more rare.
5W PR
JULY 9, 2019
Not only does doing so establish your credibility over competing brands, but it also results in a more focused business; from your unique value marketing to carefully thought out content marketing, niche marketing makes it easier for the right customers to think, “this brand is for me.”. Travelers.
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