Sword and the Script

JANUARY 31, 2017

The popup, the slide-in, the call-to-action have paradoxically become both central to, and the bane of, marketing. See these related posts: 7 Takeaways from Mindful Social Media Marketing [Book Review]. Viral Marketing: The Hope, Hype and Helplessness. The Psychology of More in Content Marketing and Social Media [UML].

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Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. and name.kitchen, where she does media relations, content marketing, and social media. Not to mention all the conferences and travel you can write off!

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Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. Video is now an integral part of marketing for all businesses. now want to know, “How can we go viral?”. Does it include thought leadership? Smaller newsrooms are covering a far wider reach of topics. PR people outnumber reporters six to one. Should you?

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Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. He agreed; see the Q and A below.

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Contently - Strategy

NOVEMBER 14, 2018

Brands love to talk about going viral; Dubin actually did it. He created a single piece of content, and suddenly, millions of people knew about his business. The brand’s success was about more than just going viral or getting lucky. Content marketers in all industries can learn from these examples.

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Prohibition

DECEMBER 9, 2021

And don’t forget to pause any scheduled content to ensure you don’t look like you are ignoring the crisis. Create a long-term content marketing campaign – for effective reputation management. Has your management or leadership team had to get involved?

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Sword and the Script

APRIL 12, 2016

It’s every marketer’s dream to go viral, but only a handful will ever experience it. While marketers can do things to set the conditions for going viral, things can’t be made to go viral. At best, viral marketing is usually a gamble with marketing credibility. The Hope of Viral Marketing.

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Waxing UnLyrical

JUNE 5, 2012

Thought leadership is widely practiced by organizations seeking to differentiate themselves from peer organizations, enhance their reputation and gain consistent coverage in targeted communication mechanisms. Characteristics of excellent thought leadership tend to be originality, boldness and worthiness (i.e. No Bible-bashing!

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Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. Founder of Smedio and Digital Marketers Academy. President of Un-Marketing.

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Buzzstream

MAY 2, 2024

There are a lot of SEO tools and content marketing tools on the market. And just for all the listeners, Positional is a content marketing and SEO tool. And the reason we started this company was because at all times we were using like five or six different tools to do our job as content marketers and SEOs.

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Journalistics

MARCH 18, 2016

With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. 22. “One use of social media is to help you calm down senior leadership. ” – Lindsay Rider, Yellowberry. ” – Lindsay Rider, Yellowberry.

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ISEBOX

MARCH 3, 2016

These days, we need to be considering how we’re going to take our content and power it up to viral status. Rise above mediocrity by focusing on the cornerstones and cobblestones of great content. PR has changed dramatically from the time when we were all thinking “Wow – a multimedia press release. What a novel idea!”

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Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

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Content Marketing Infographics Insurance Insurance 88

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads.

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Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads.

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Infographics Case Study Video Survey 72