Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. SocialZoomFactor is a podcast created for business and marketing leaders. Each episode brings you actionable tactics and strategies you can implement today for real business results. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

Rock the Status Quo

JUNE 18, 2015

What kills trust, when it comes to content marketing or even social media? If someone reading, watching or listening to your content can’t figure out how it applies to them, or what the target audience even is – how will they trust that you know what you are doing? It also kills potential growth of your business.

Banking 100

Banking Small Business Reputation Social Media 100

MaccaPR

JUNE 3, 2014

If we didn’t ask a burning question that you have about inbound marketing, please comment below and we’ll be sure that Catherine answers you! First and foremost, how do you define inbound marketing? It can mean different things to different people and even go by other names, such as content marketing and lead generation.

Marketing 91

Marketing Small Business Internal International 91

wiredPRworks

APRIL 9, 2018

An innovative online marketer since 1996, Barbara won Nokia’s contest to represent the U.S. An international sales leadership speaker, Barbara is a professional member of the prestigious National Speakers Association [NSA] and serves on the NSA Illinois chapter’s board of directors. at Social Media Week Berlin.

Insurance 45

Insurance Insurance Financial Training 45

wiredPRworks

SEPTEMBER 21, 2017

During the digital marketing transformation webinar web class, you’ll learn: Content Marketing: A new platform for creating qualified leads in your niche market that no one else is using. An innovative online marketer since 1996, Barbara won Nokia’s contest to represent the U.S. at Social Media Week Berlin.

Insurance 40

Insurance Insurance Marketing Conference 40

PR 20/20

NOVEMBER 29, 2022

For small businesses, start-ups, and short-term goals, we'd recommend following Ready North's Marketing Growth Hackathon TM to identify quick wins and accelerate success. Step 1: Complete a marketing assessment. Every marketing plan should start with an honest internal marketing assessment.

Marketing 52

Marketing Analytics eBook System 52

PR 20/20

JULY 15, 2020

We’ve also talked to HubSpot about its AI vision and product maturity— something we encourage marketers to do with their existing martech stacks. a super reliable intern. HubSpot’s starter marketing AI services include: Data cleanliness. A snippet of HubSpot’s point of view on AI: “AI is not a genius. It's more like.

Marketing 54

Marketing Resources Data Software 54

Garrett Public Relations

JANUARY 22, 2022

Making plans for marketing initiatives is always a work in progress. The post 6 Essential Points to Ponder As You Plan PR and Content Initiatives appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. What should you focus on in the coming months? So, what trends should […].

Trends 158

Trends Marketing Publicity Small Business 158

Buzzstream

JUNE 5, 2024

Many brands utilize digital PR to drive links to an asset and then use internal linking to direct SEO or link value to their money page. Let’s look at how Hubspot does this with their Marketing Statistics post. Insurance.com’s Most Ticketed Cars Strategy: Using internal data to create a pitchable post. More on this in a bit.)

Digital PR 62

Digital PR Examples Strategy Survey 62

Cision

JANUARY 14, 2016

Facebook and Twitter come to mind when someone mentions social media marketing. The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. Should I Use Yelp for Business and How?

Marketing 120

Marketing Pinterest Mobile Social Media 120

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. And this ‘word of mouth’ affect can act as a powerful persuasive tool for a business.

Publicity 48

Publicity Advertising Advertising Tools 48

Waxing UnLyrical

FEBRUARY 7, 2013

But I also have invested in some tools that will greatly assist me for the future during this month, including internal processes and pretty doggone good products. As a content marketer, the knowledge I bring to the table is what my clients want from me. In spite of my short time as a business owner, I’ve learned a lot.

Writing 88

Writing Google Pitching Small Business 88

Sword and the Script

MAY 26, 2015

That’s not by accident, and though I’ve managed a half-dozen or so firms in my tenure, including international firms, I tend to favor a smaller shops, that are nimble, highly responsive, provide access to the firm’s leadership and by virtue of being a small business, have some of their own skin in the game.

Corporate 60

Corporate Communications Web Creativity 60

ZudePR

JULY 20, 2016

In some small businesses, the owner also produces the product or service, markets it and delivers it to clients.”. My answer was nice, but internally I was seething. A melting pot of traditional media relations, SEO, content marketing, blogging, web strategy, link-building, email outreach, crisis management skills.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Waxing UnLyrical

AUGUST 9, 2018

More specifically, structured content is a way of organizing, storing and managing content, breaking it down into easily identifiable modules and then assigning/using metadata tags and automation to publish this intelligent content from a single source to multiple distribution channels. It’s early yet.

Writing 72

Writing eBook Case Study System 72

Contently - Strategy

DECEMBER 29, 2022

Developing a concrete plan for what happens after you publish means identifying the right internal stakeholders to start the distribution process. Figure out what cross-functional team members need to be involved in promoting and distributing the content before it’s created. Execute a larger internal communications plan.

eBook 145

eBook Product Launch Software Internal 145