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Content Marketing Secrets of General Mills and Land O’ Lakes

MaccaPR

Major brands across America – from Spotify, Wells Fargo and Ikea to Chobani, Mayo Clinic and HBO – are embracing the power of content marketing. At the same time, many CMOs and Content Marketing Directors are also asking the same questions: where does content go from here, in 2022? Kevin Hunt, General Mills.

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5 Places to Listen to Ensure Your Content Marketing is Spot-On

Cision

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

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5 Places to Listen to Ensure Your Content Marketing is Spot-On

Beyond PR

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

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Visibility is More About Social Than Search

The Proactive Report

Site Optimization : There is a lot more to this now than just keyword research and writing good content. Social content is one way to keep your site alive and fresh. Platforms like Pinterest , Google+, Facebook , Instagram, and other social sites, are essential.

SEO 100
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The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder.

Tools 60
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An inside look at the new Cambria blog with Alyssa Greve

Communications Conversations

A few weeks ago, I noticed Alyssa Greve , director of content marketing at Cambria, touting a new Cambria blog on LinkedIn. For example, we were seeing great traffic from platforms like Pinterest, but many times the user bounced once they got to a page on our site. How are you developing and sourcing content for the blog so far?

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How AI May Impact PR Pros

Waxing UnLyrical

If you are fortunate enough to work in a larger organization that deploys an enterprise-wide AI system like Lucy or Albert, then you can expect to see deep insights about your stakeholders and the content you are using. His fourth book, Welcome to the Machine: A Primer on AI for Marketers, will be published in 2019. Can AI Improve PR?