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The Proactive Report
OCTOBER 12, 2015
Site Optimization : There is a lot more to this now than just keyword research and writing good content. Social content is one way to keep your site alive and fresh. Platforms like Pinterest , Google+, Facebook , Instagram, and other social sites, are essential. PS: this is the year of the message board ! You need to start now.
Sword and the Script
FEBRUARY 11, 2017
Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder.
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Waxing UnLyrical
MARCH 31, 2019
If you are fortunate enough to work in a larger organization that deploys an enterprise-wide AI system like Lucy or Albert, then you can expect to see deep insights about your stakeholders and the content you are using. His fourth book, Welcome to the Machine: A Primer on AI for Marketers, will be published in 2019. Can AI Improve PR?
Sword and the Script
DECEMBER 26, 2017
Those categories are: Content marketing statistics. Social media marketing statistics. Paid media and advertising statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics. 2) Content marketing supports lead nurturing.
PRSay
APRIL 19, 2016
B2B Content Marketing + Pinterest – Surprisingly, Pinterest is a huge traffic builder for my B2B client sites. I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. Email Marketing and….Everything
MaccaPR
DECEMBER 19, 2016
The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.
Sword and the Script
JANUARY 9, 2018
Even the advertisers are aiming for a bigger investment in PR. 1) Share the news internally. In the fray that is the day in the life of marketing, we sometimes forget to share with the very people in the trenches with us. Several studies suggest businesses plan to invest in public relations in 2018.
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