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How to Leverage Emotions to Boost Digital PR

Cision

So, which emotions do you need to target to make your content more shareable? Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. By now you must know how to use emotions. About Avinash Nair.

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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors.

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How to Research Industry Trends Hassle-Free

Shift Communications

Why is this important and how does it impact the bottom line? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. along with post content data. Senior Marketing Strategist. Lisa Zanchi.

Trends 142
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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. Caine led a workshop at Maker Faire teaching kids how to make their own cardboard creations. Content Marketing' And to make the story even more interesting, he organized a flash mob encouraging everyone in L.A.

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5 Customer Research Methods No B2B Company Should Skip

Contently - Strategy

Companies aren’t sure how to perform research, so they skip it altogether. Content marketers often have difficulty getting executive buy-in for customer research. Services like GummySearch also make it ridiculously easy to tap into conversations about your brand on Reddit. It comes down to three reasons: Fear.

B2B 94
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How to Overcome 7 Top Content Marketing Challenges

Cision

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Keeping Content Powerful And Unique.

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Crafting the Perfect Buyer Persona: A Step-by-Step Guide

Contently - Strategy

Sales reps can provide information on common questions or objections they encounter and also allow you to listen in to real-time calls to get a sense of how customers make their buying decisions. Whether you are a product marketer or a content marketer, here is a step-by-step guide on how to create effective buyer personas.

Survey 99