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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors.

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How to Leverage Emotions to Boost Digital PR

Cision

So, which emotions do you need to target to make your content more shareable? Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. By now you must know how to use emotions. About Avinash Nair.

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How to Research Industry Trends Hassle-Free

Shift Communications

For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. along with post content data.

Trends 142
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What Is Google Perspectives and How Will It Impact Content Strategy?

Contently - Strategy

So far, over the last year, we’ve gotten a better idea of how the company’s heavy investments in artificial intelligence (AI) will redefine the nature of search. These changes are forcing marketers to reconsider how we optimize and create content. What does all this mean for marketers and their SEO strategies?

Google 52
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5 Customer Research Methods No B2B Company Should Skip

Contently - Strategy

Even conglomerates with million-dollar marketing budgets will fail if they disregard audience research. Companies aren’t sure how to perform research, so they skip it altogether. Content marketers often have difficulty getting executive buy-in for customer research. Best for: Companies with a tight marketing budget.

B2B 137
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Crafting the Perfect Buyer Persona: A Step-by-Step Guide

Contently - Strategy

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. The good news is that if you’re willing to invest the effort, the result will yield a powerful tool in your content toolbox. What Is a Buyer Persona?

Survey 135
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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. Caine led a workshop at Maker Faire teaching kids how to make their own cardboard creations. Content Marketing' And to make the story even more interesting, he organized a flash mob encouraging everyone in L.A.