Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. I’ve found that employers expect not just one skill like writing, but design skills as well.”. Jack of all trades. In multiple mediums.”.

Communications 123

Communications Crisis Internal International 123

PR 20/20

OCTOBER 11, 2018

Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. Production: Creating intelligent content. All powered by IBM Watson's cognitive technology.

Tools 71

Tools Marketing Enterprise Software 71

Waxing UnLyrical

NOVEMBER 9, 2015

Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.” How to Prevent a Social Media Crisis.

Conference 40

Conference Internal International Leadership 40

Sword and the Script

JANUARY 29, 2019

At the time of this writing, the rate is currently 3.8%. While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. Technology companies often put on hack-a-thons internally, but doing it externally has potential too.

Resources 78

Resources Creativity Publicity Local 78

Communications Conversations

OCTOBER 14, 2014

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set up to create an ongoing dribble (let alone a firehose) of online content. Yes, these companies have smart marketers.

Agency 133

Agency Resources Employee Internal 133

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. 4) October 22, 2014: Gorkana.

Technology 12

Technology Software Company Marketing 12

Critical Mention

JANUARY 24, 2020

New forms of technology continue to rise in numbers and popularity, but despite an influx of innovative media outlets, television news coverage remains a steady source for political coverage. Priscilla is the marketing coordinator for Critical Mention. As the news sharing spreads, earned media’s relevance and value continues to grow.

Radio 101

Radio Media Television Social Media 101

Critical Mention

JUNE 22, 2017

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. has laws governing the use of OPC, and that there can be serious consequences for those who don’t follow copyright rules. Look to technology to understand why.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. has laws governing the use of OPC, and that there can be serious consequences for those who don’t follow copyright rules. Look to technology to understand why.

Film 60

Film Print Creativity Internal 60

Communications Conversations

APRIL 17, 2015

I realize everyone is writing about Periscope and Meerkat right now. ” I realize I’m not contributing to the content marketing vortex. This involves governance. To the tune of 3.65 million responses when I Google “Periscope app.” Sure, I see the upsides. This involves legal.

Brand 60

Brand Branding Product Launch Video 60

Sword and the Script

MARCH 1, 2022

It has “more than 250 corporate and government clients across Singapore and New Zealand,” according to the announcement. The company says it “will maintain focus on growing these markets while employing an expert commercial team in the US, which will be announced in the coming weeks.”. The company has been self-funded to date.

Software 122

Software Case Study Advertising Advertising 122

Remote PR Jobs

SEPTEMBER 25, 2023

Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. Hosts Brooke Gladstone and Bob Garfield analyze the week’s biggest stories tackling topics like threats to free speech and government transparency.

Pitching 100

Pitching Interviews Trends Journalism 100

Contently - Strategy

OCTOBER 1, 2018

Because what do we normally do when we need better results as content marketers? Our biggest issue is how we make decisions in our work as content marketers. In 1712, the British government imposed a tax on newspapers based on the number of pages that they published. So what does it really take to do our best work?

Marketing 111

Marketing Google Newspapers Print 111

Shift Communications

JANUARY 14, 2015

Copyright law governs content, and failing to understand copyright law can expose your company to significant legal damages. As content marketing becomes an ever-increasing part of marketing programs, the possibility of copyright violation increases. Did I get advance permission in writing? Christopher S.

Content Marketing 60

Content Marketing Marketing Government Pinterest 60

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. Mobile, data and wearable technology. Edward Snowdon wants us to be afraid of big government prying into our lives. You’re a danger to your employer.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

SEPTEMBER 2, 2014

Steve has long been a believer “content marketing” even before the phrase gained the popularity it has today. The content marketing hype-cycle helped alert those asleep at the wheel that this was a requirement for doing business in an information (Google) age. I have done that for two decades and love to do it.

Content Marketing 112

Content Marketing Mobile Google B2B 112