Content Marketing Document Employee Writing 
Sword and the Script
NOVEMBER 23, 2019
Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.
Cision
MAY 5, 2015
Don’t share that message with the same, old content marketing tactics. To “spice up” your B2B content creation , consider these five tips: 1. Visit with the CEO and long-time employees. Once you have that story arc, document it. Write it down. Choose content channels. Try something new.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Cision
JANUARY 5, 2017
Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Why are these two factors so important in your content’s success? Luckily, the PESO model makes it easy to define an effective plan, and ensure your content will produce measurable results.
PR Fuel
JULY 14, 2021
Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. Learning how to write press releases can help you reach and appeal to your target audience. Only 20% of people will read the rest of your content, though.
Waxing UnLyrical
DECEMBER 14, 2016
Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?
Sword and the Script
AUGUST 25, 2020
When it came to marketing and social media, some of those “cooks” had never cooked before…and yet here they were judging the ingredients. Employees just went through the motions and punched out at 5 p.m. PR professionals will joke that it takes a few hours to write a press release and three weeks to get one approved. >>>
Waxing UnLyrical
MAY 2, 2013
This can also give you inspiration to write something that is deliberately on the upswing in terms of popular usage. See, for example, the screen shot below showing the relative usage of the terms “search engine optimization” as compared to “content marketing.”. Six great resources and ideas for finding keywords to write about.
Expert insights. Personalized for you.
137 
Let's personalize your content