The Proactive Report

JANUARY 13, 2016

Goals for publishing brand content. A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 24, 2016

GOALS FOR PUBLISHING BRAND CONTENT A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content.

Digital PR 100

Digital PR Enterprise Technology Study 100

wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising.

Marketing 118

Marketing Social Media Trends Instagram 118

PRSay

OCTOBER 10, 2019

Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. If you don’t know your audience, then that’s definitely the place to start. For that, you need to put together a tech stack that’s within your team’s budget, while hopefully tapping into the latest and greatest technology has to offer.

Media 88

Media Storytelling System Technology 88

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. They should definitely make sustainability their banner.

Automotive 94

Automotive Study Report Transportation 94

Solo PR Pro

DECEMBER 22, 2020

Whether you’re a marketing or PR executive, a PR pro interested in media intelligence or one who manages communications, the International Association for the Measurement and Evaluation of Communication (AMEC) has the conference just for you. Content Marketing World. Hosted by the Content Marketing Institute — a.k.a.

Conference 58

Conference Content Marketing Community Education 58

Communications Conversations

OCTOBER 14, 2014

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set up to create an ongoing dribble (let alone a firehose) of online content. Yes, these companies have smart marketers.

Agency 133

Agency Resources Employee Internal 133

Critical Mention

JUNE 24, 2018

Q: What’s your definition of an “influencer?”. For example, I work with a producer on the west coast on video courses, and I’m on the east coast, but with technology anything is possible. You can expand your borders because you have technology that allows you to do this. Deirdre: I’m really glad you asked me that.

Storytelling 106

Storytelling Technology Course Privacy 106

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Intelligent Content Conference (ICC). Content Marketing Conference. Dates: May 2-4, 2018.

Conference 210

Conference Content Marketing Marketing Education 210

Communications Conversations

JULY 19, 2018

There’s a lot of appetite for smarter marketing across divisions and brands of Toro – and folks in pockets of the organization who champion digital/social marketing within the older construct. What do you see as the biggest mistake most brands make when it comes to content marketing? That’s content marketing.

Social Media 60

Social Media Media B2B Content Marketing 60

Contently - Strategy

MARCH 11, 2024

However, this explosion of resources presents a mounting challenge for financial services companies that have relied on tried-and-true content marketing playbooks for years. So, what should content marketing for financial services look like in 2024? Here are her top insights. Their job was to get to know the business.

Financial 52

Financial Content Marketing Marketing How To 52

PR in High Definition

APRIL 25, 2022

By moving to briefer, personalised, and authentic comms to engage distracted audiences and create content that is evergreen that won’t be caught up in the trend cycle. Not just with audiences, but with your internal comms too. Using engaging internal comms strategies to hold attention will also ensure this is reflected externally.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Critical Mention

JUNE 22, 2017

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. In recent years, content has become more readily available thanks to the Internet. Look to technology to understand why. copyright law dates from the Constitution.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. In recent years, content has become more readily available thanks to the Internet. Look to technology to understand why. copyright law dates from the Constitution.

Film 60

Film Print Creativity Internal 60

Communications Conversations

JULY 20, 2017

We featured information about the state-of-the-art technology in her office, but also told a story about how she invests in the community by getting mouth guards for the local school athletics department. We’re also dabbling in some influencer work, which I think is going to be more important in the future of content marketing.

Corporate 0

Corporate Agency System Meeting 0

Communications Conversations

NOVEMBER 16, 2018

And, this particular friend was getting questions from all sorts of colleagues and executives internally. Social Media Trends – This section talked about the obvious–the latest trends in the social and digital media marketing worlds. This is definitely a gap I can help fill. Remember, this was nine years ago.

Case Study 68

Case Study Social Media Trends Study 68

Sword and the Script

JUNE 6, 2017

Cutting my teeth in the B2B high technology agency environment was so beneficial on many fronts. It’s my experience that in-house marketers and corporate communicators who manage agencies must adhere to certain rules if they want the outcomes to be successful. What Marketing Wants from Inside Sales.

Agency 60

Agency Corporate Interviews eBook 60

Sword and the Script

MARCH 1, 2022

The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. Another interesting number in the earning presentation is the total addressable market (TAM). Meltwater has its eyes on adjacent markets. Content picks from around PR tech land.

Software 118

Software Case Study Advertising Advertising 118

Norton's Notes

SEPTEMBER 3, 2015

Content marketing (including PR) that impacts the bottom line (for B2B companies). Doing a £200 a month adwords campaign while paying an intern Oyster card money to update your Twitter and posting the odd media release on PR Web is not going to move the needle. I think smart, tech-savvy marketers are in for boom times.

Interviews 28

Interviews B2B Blogging Real Estate 28

PR in High Definition

JUNE 27, 2017

How much internal dialogue happens between the sales team and marketing? This should be regular and marketing can take the lead by feeding the sales team with thoughtful content and insights. Feed insights to the sales team.

Google 48

Google Leadership Social Media Reputation 48

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. Almost passé.

Content Marketing 60

Content Marketing Branding Brand Marketing 60

Sword and the Script

MAY 26, 2020

However, even those that answered definitively indicated they were are open to changing their mind depending on the issue and organization. PR technology. It’s added to the list of challenges we face; it’s put a greater emphasis on internal communications and, unfortunately, has put many of our peers out of work.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Waxing UnLyrical

AUGUST 9, 2018

More specifically, structured content is a way of organizing, storing and managing content, breaking it down into easily identifiable modules and then assigning/using metadata tags and automation to publish this intelligent content from a single source to multiple distribution channels. Getting Started With Structured Content.

Writing 72

Writing eBook Case Study System 72

Sword and the Script

APRIL 27, 2019

The industry is already geared to sex up stories to land coverage – news by definition covers anomalies – and the ante for pitching angles that are more outrageous gets higher and higher. In B2B technology businesses, I encourage clients to define a project – a study, white paper, or webinar to test the waters.

Survey 90

Survey Journalism Study Pitching 90

PR Conversations

SEPTEMBER 13, 2018

There has started to be some discussion around the use of technology (most recently AI) and agile planning methods as ways to adapt to the changing work environment. They will be mainly focused on business management, new business and some touches on the tiller with clients (be they external or internal).

Survey 82

Survey Resources Agency Training 82

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Ask 10 different experts to define AI, and you’ll likely get 10 different definitions. Now, if you’re new to AI, even that basic definition is a bit abstract.

Marketing 53

Marketing Software eBook Technology 53

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. We identify a client, we bring in technology for a campaign and then if it’s successful we can use that to demonstrate value. Invest in automation and technology.

How To 60

How To Software System Employee 60

Cision

JANUARY 14, 2016

A particular social network may be the mainstay of your content marketing strategy, or it may be a complementary network to promote some other medium. Thanks to technology, it’s not mission impossible to find out which particular social networks your customers frequent. What are your goals? There are ways to find out.

Marketing 120

Marketing Pinterest Mobile Social Media 120