Landis PR

SEPTEMBER 18, 2023

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. Adding additional funds may afford you the opportunity to make a bigger splash but the definition of sustainability is the ability to be maintained at a certain rate or level (Oxford Languages).

Government 69

Government Measurement Groups Corporate 69

Solo PR Pro

DECEMBER 22, 2020

Whether you’re a marketing or PR executive, a PR pro interested in media intelligence or one who manages communications, the International Association for the Measurement and Evaluation of Communication (AMEC) has the conference just for you. Content Marketing World. Hosted by the Content Marketing Institute — a.k.a.

Conference 58

Conference Content Marketing Community Education 58

Bianchi Biz Blog

APRIL 26, 2021

They should definitely make sustainability their banner. Justus has built his experience from working on various investor relations and corporate communications projects. He has coordinated a cross-media content marketing campaign for an international technology group. Auto suppliers will be challenged, too!

Automotive 96

Automotive Study Report Transportation 96

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Intelligent Content Conference (ICC). Content Marketing Conference. Dates: May 2-4, 2018.

Conference 210

Conference Content Marketing Marketing Education 210

Communications Conversations

JULY 20, 2017

We featured information about the state-of-the-art technology in her office, but also told a story about how she invests in the community by getting mouth guards for the local school athletics department. We’re also dabbling in some influencer work, which I think is going to be more important in the future of content marketing.

Corporate 0

Corporate Agency System Meeting 0

Communications Conversations

OCTOBER 14, 2014

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set up to create an ongoing dribble (let alone a firehose) of online content. Yes, these companies have smart marketers. .”

Agency 133

Agency Resources Employee Internal 133

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. Guest Post by Scott Kaminski. Or are we? Let’s hit it. Let’s Talk Money. Anything is Easy if You Try Hard Enough.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. Between three and five corporate departments weigh in on B2B purchases, on average, according to recent research from LinkedIn.” . For technology companies that sell cloud solutions, a majority (61%) said IT was the top influencer.

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

SEPTEMBER 6, 2016

Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. However, the tactics used have definitely transformed, thanks mostly to new technology, the metamorphosis of the news industry and the rise of social media.”. Off Script #7: Lou Hoffman on PR and Storytelling.

Measurement 60

Measurement Course Advertising Advertising 60

Communications Conversations

JULY 19, 2018

At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. I left that behind for an opportunity to build a modern marketing center at Toro, more-or-less from the ground up. That’s content marketing.

Social Media 60

Social Media Media B2B Content Marketing 60

PR in High Definition

JANUARY 17, 2017

For businesses, podcasting is a great way to show that you know what you’re talking about and help to win business, so whilst it has a consumer focus, the potential of Facebook Live Audio as a platform for the corporate world is high.

Radio 48

Radio Facebook Tools Social Media 48

Sword and the Script

JUNE 6, 2017

By contrast, doing PR work in-house, in corporate communications or marcom position, tends to be the inverse: an inch wide and a mile deep. Cutting my teeth in the B2B high technology agency environment was so beneficial on many fronts. Boots on the ground interviews with PR, marketing, sales leaders.

Agency 60

Agency Corporate Interviews eBook 60

Communications Conversations

JULY 15, 2015

You have a lot of leeway to write about pretty much anything in the world of electronics and technology. That thinking must make too much sense though… All content–NO selling? It definitely takes a serious commitment. .” So, let’s say you’re Best Buy and you want to start a digital magazine.

Brand 60

Brand Branding Industry Journalism 60

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. The post Is AI a threat or benefit to marketers and communicators? For the original blog, please visit here.

Communications 97

Communications Marketing Pitching Technology 97

Norton's Notes

MAY 13, 2015

I primarily help clients in three areas: corporate communications, traditional PR and digital marketing. Walmart is the best example–see this case study I wrote about them earlier this year where they broke news using a blend of paid (marketing + SEO), owned (PR), and earned (PR). What is your area of specialism/industry?

Interviews 28

Interviews SEO Blogging Writing 28

Sword and the Script

MARCH 1, 2022

Meltwater has its eyes on adjacent markets. That could be good or bad for you depending on where PR sits in your organization ; it’s definitely a question to ponder in procurement. It has “more than 250 corporate and government clients across Singapore and New Zealand,” according to the announcement. PR tech news mentions.

Software 130

Software Case Study Advertising Advertising 130

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. Almost passé.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Sword and the Script

MARCH 20, 2018

While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. And that’s how G2Planet got started in creating technology platforms to manage marketing events. First, event marketing has become a whole lot smarter.

Industry 77

Industry Marketing Enterprise Mobile 77

Waxing UnLyrical

AUGUST 9, 2018

More specifically, structured content is a way of organizing, storing and managing content, breaking it down into easily identifiable modules and then assigning/using metadata tags and automation to publish this intelligent content from a single source to multiple distribution channels. Getting Started With Structured Content.

Writing 72

Writing eBook Case Study System 72

Sword and the Script

FEBRUARY 2, 2016

The concept of Mindfulness has attracted the attention of some of the most recognizable corporate brands, such as Google, Target and General Mills, according to the Harvard Business Review. Encouraging employees to slow down to focus on the present can seem at odds with a corporate culture of speed and goal attainment. by Frank Strong.

Social Media 60

Social Media Marketing Media Employee 60

PR Conversations

SEPTEMBER 13, 2018

There has started to be some discussion around the use of technology (most recently AI) and agile planning methods as ways to adapt to the changing work environment. There is definitely a need for more research of independent practice within public relations.

Survey 82

Survey Resources Agency Training 82

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. We identify a client, we bring in technology for a campaign and then if it’s successful we can use that to demonstrate value. If people already see the value of the technology, they are already sold. How about the communication for your next corporate event? Assign project teams.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 5) Alignment of marketing and customer success. “A There is an abundance of content and there will definitely be more in the new year.

Social Media 99

Social Media Marketing Media Creativity 99