Sword and the Script

MARCH 19, 2024

Much of the content B2B marketing produces overpromises and underdelivers – and that happens when we consider company needs before customers “Caring, when it comes to marketing, is respecting one’s time,” says Gary Vaynerchuk. “I Sword and the Script Media can help with B2B marketing, PR and social media.

B2B 137

B2B Marketing eBook YouTube 137

Agility PR Solutions

FEBRUARY 5, 2024

AI is the driving force behind the latest rapid growth in the world of marketing. It allows businesses to boost their ROI, personalize their content, and understand their target audience better. Here are 9 ways you can use them to improve your brand performance.

Tools 174

Tools Brand Branding Marketing 174

Agility PR Solutions

MARCH 24, 2024

So, you’ve put together an in-depth, strategic marketing plan that you love. You’ve included everything from content to link building, SEO, and email marketing. You’ve even got a brilliant influencer marketing plan in place bringing in leads.

Marketing 115

Marketing SEO Publicity 115

Agility PR Solutions

MARCH 31, 2024

As the Creator Economy continues to flourish, and as generative AI ushers in shifts in the way content is created and presented, new research from global creator agency Billion Dollar Boy explores this alignment to assist brands in understanding how generative AI is impacting the sector and the future of influencer marketing and advertising strategies. (..)

Marketing 98

Marketing Advertising Advertising Agency 98

Agility PR Solutions

NOVEMBER 26, 2023

2023 was another landmark year in social media marketing, with major changes like the sale and rebranding of Twitter, and the launch of Meta’s Threads catalyzing significant strategic adjustments by many brands and businesses. So what can we expect in 2024?

Social Media 183

Social Media Video Strategy Brand 183

Agility PR Solutions

APRIL 10, 2024

Whether it’s a movie, a YouTube show, or a branded video marketing piece, when we watch great video content, we’re looking at the result of a lengthy creative production process. And […] The post 4 quick steps for creating awesome video storyboards like a pro appeared first on Agility PR Solutions.

Video 115

Video YouTube Creativity Brand 115

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Dorothy Crenshaw expects to see new tools that go farther – into predictive intelligence, search, and training for PR and marketing teams. To engage younger audiences on these platforms, she expects B2B marketers will be taking lessons from their B2C peers. And he sees PR teams getting more involved in brand safety.

Trends 333

Trends Industry Government Data 333

Agility PR Solutions

JANUARY 14, 2024

The introduction sets the stage for exploring the future of content marketing, defining it as a pivotal force in the digital realm. Content marketing—the strategic creation and distribution of valuable and relevant content—plays a crucial role in engaging audiences.

Content Marketing 108

Content Marketing Trends Marketing Publicity 108

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Going one step further, the Onclusive platform also enables PR professionals to measure which content directly impacts the customer journey and key business outcomes.

How To 397

How To Software Media Analytics 397

Agility PR Solutions

APRIL 1, 2024

Like everything else in its path, AI is reshaping how companies are making marketing videos more inclusive and accessible. New research from business video marketing platform Wistia reveals that the use of AI to enhance video accessibility dramatically increased in 2023.

Video 103

Video Marketing Company Trends 103

Agility PR Solutions

MARCH 31, 2022

Want to learn about agile content marketing? In a dynamic marketing environment, it all depends on whether or not your marketing solutions can stand the test of time. You need evergreen content and marketing strategies that constantly work to produce results. You’ve come to the right place.

Content Marketing 193

Content Marketing Marketing Strategy Analysis 193

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. What to look for in a PR measurement solution. How comprehensive and relevant is their media monitoring?

Measurement 370

Measurement How To Analysis Data 370

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. Solutions providers typically face fierce competition in a crowded marketplace.

B2B 334

B2B Company Case Study Conference 334

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 127

Leadership B2B Study Survey 127

Onclusive

JUNE 17, 2021

I am pleased to announce that Onclusive and MSL, the communications unit of Publicis Groupe which is one of the world’s largest marketing services companies, have expanded our global partnership to bring real-time insights around PR Attribution to all MSL and Publicis Groupe clients worldwide.

Data 370

Data Groups Measurement System 370

Agility PR Solutions

OCTOBER 1, 2023

With the clarity and impact of marketing content playing such an impactful role in B2B industries, senior business technology decision makers are viewing this content more critically—and new research from business technology market insights firm Informa Tech uncovers the disparity between existing content marketing practices and these tech leaders’ (..)

B2B 126

B2B Marketing Technology Content Marketing 126

Onclusive

FEBRUARY 15, 2024

In the dynamic landscape of PR and marketing, the ability to shape and capitalise on trends is vital for successful campaigns. After that, we’ll break down the five ways trend tracking helps PR and marketing pros, as the title suggests. These capabilities work in harmony to make your PR and marketing campaigns even more successful.

Trends 195

Trends Marketing Analysis Leadership 195

Agility PR Solutions

APRIL 20, 2023

In this article, readers will learn how artificial intelligence can revolutionize content marketing strategies. By discovering the numerous applications of […] The post 5 powerful ways AI can boost your content marketing strategy appeared first on Agility PR Solutions.

Content Marketing 162

Content Marketing Strategy Marketing Analysis 162

Agility PR Solutions

JUNE 27, 2023

The terms content marketing and brand journalism are often used interchangeably, which makes it confusing for a lot of people in the marketing industry. In this article, we will shed light on the disparities between content marketing and brand journalism, emphasizing the significance of grasping these differences.

Journalism 147

Journalism Content Marketing Brand Branding 147

Agility PR Solutions

JANUARY 31, 2023

Newly released research from WordPress VIP provides an insightful overview on the state of content marketing, based on a survey of more than 1,500 marketers, journalists, developers, and executives across the globe in both B2B and B2C industries.

Content Marketing 168

Content Marketing B2C Marketing B2B 168

Agility PR Solutions

SEPTEMBER 16, 2022

It’s no secret that SEO and content marketing are two of the most important aspects of online marketing. Many people think that SEO is all about cramming as many keywords into your content as possible and that content marketing is about […].

SEO 185

SEO Content Marketing How To Marketing 185

Agility PR Solutions

SEPTEMBER 13, 2023

Thanks to their versatility and reliability as effective marketing tools, animated video explainers have gained a ton of popularity over the past few years. However, different types […] The post 8 animation styles for making captivating explainer videos for your brand appeared first on Agility PR Solutions.

Video 188

Video Brand Branding Tools 188

Onclusive

MARCH 24, 2022

There are multiple solutions out there for you to choose from, including Onclusive. Staying ahead of market shifts, opportunities and crises with predictive analytics — the real value is being able to identify a story to newsjack before it goes viral, or learning about a potential crisis before it happens and averting it.

Measurement 396

Measurement Data Hotels Viral 396

Agility PR Solutions

NOVEMBER 14, 2023

And the stress is building this year, but for an unprecedented reason—with generative AI fueling a boom in marketing content this holiday season, and the holidays being the peak season for marketing content year in and […] The post 6 in 10 Americans say their stress levels are rising due to a deluge of holiday marketing content—and brands better (..)

Brand 115

Brand Branding Marketing Trends 115

Burrelles Fresh Ideas

APRIL 16, 2024

When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales.

B2B 93

B2B Marketing Measurement Social Media 93

Agility PR Solutions

APRIL 25, 2023

The generative AI revolution spurred by ChatGPT looks to be the most disruptive marketing technology to arrive since the iPhone. Nearly 7 in 10 content marketers believe it will over the next five years appeared first on Agility PR Solutions.

Content Marketing 148

Content Marketing Marketing Technology Writing 148

Agility PR Solutions

NOVEMBER 28, 2023

Sales enablement content is incredibly vital for businesses today. In addition, this content plays an essential role in bridging the gap between sales and marketing. So, how do you create a successful sales enablement content strategy? It provides a smarter approach to dealing with potential buyers.

Strategy 115

Strategy Marketing Publicity 115

Agility PR Solutions

FEBRUARY 15, 2024

Any communicator worth her salt knows that video is the best medium for marketing to today’s consumers, but some video styles and platforms are better than others, depending on your audience.

Video 108

Video Strategy Marketing Consumer 108

Agility PR Solutions

MARCH 7, 2024

The battleground has shifted, with two significant factors redefining the rules of both communications and brand engagement: the proliferation of AI-fueled content and the gradual fading of traditional journalism.

B2B 108

B2B Journalism Media Brand 108

Agility PR Solutions

OCTOBER 31, 2023

User-generated content (UGC) has become a crucial aspect of social media marketing campaigns today. Incorporating user-generated content boosts a brand’s authenticity, a view shared by 75 percent of marketing professionals.

Social Media 112

Social Media Media Advertising Advertising 112

Agility PR Solutions

FEBRUARY 14, 2024

SEO is already the most important strategy to apply to online content, but new research from media platform and a B2B marketplace DesignRush finds that major changes are expected to make SEO even more critical for PR, marketing and content creators in 2024 as it becomes more deeply intertwined with technological advancements like generative AI, […] (..)

SEO 98

SEO Agency B2B Technology 98

Agility PR Solutions

AUGUST 24, 2022

Effective content marketing and public relations campaigns may distinguish your business and significantly influence campaign success. The purpose of both public relations and content marketing is to generate a compelling […]. That being said, most companies typically focus on them separately.

Content Marketing 167

Content Marketing How To Marketing Publicity 167

Agility PR Solutions

JANUARY 7, 2024

As said by Ted Coine: ‘Influence will lead marketing efforts by 2020. It’s the most effective form of advertising, and coupled with a solid content strategy, no TV or Facebook ad can even compare.’ ’ Influence is surely taking the lead today in the B2B space through influencer marketing.

B2B 108

B2B Brand Branding Marketing 108

Agility PR Solutions

SEPTEMBER 27, 2023

As brands seek to stand out from competitors and offer audiences targeted content, many are turning to social media marketing for support. In particular, influencer marketing is enjoying a popularity boom, alongside new technology like AI content marketing tools.

How To 108

How To Marketing Content Marketing Technology 108

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Newsjacking is a powerful tactic for marketing and public relations. This presented a prime newsjacking opportunity for SOCi , a marketing platform for multi-location brands across online platforms. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership.

Brand 323

Brand Branding eBook Advertising 323

Agility PR Solutions

MAY 17, 2023

Business analytics tools can take your digital marketing strategies to the next level. With insights into customer behavior, you can tap into valuable information that allows you to optimize campaigns, create targeted content and measure success.

Analytics 155

Analytics Tools How To Marketing 155

Agility PR Solutions

JANUARY 10, 2024

As the Financial Communications Society (FCS) prepares to celebrate our 30th annual FCS Portfolio Awards, a retrospective of how the financial industry’s marketing and communications efforts have evolved over three decades seems in order.

Financial 108

Financial Communications Marketing Publicity 108